bahamas-plm-vacation

I took few days of rest with the family on Paradise Island. Huge hotel and attractions facilities of Atlantis are impressing by size, location and weather (compared to snowing Boston). So, if you are all for pools, dolphins, coral reefs, multi-color fishes, this is a place to be. However, when it comes to customer facing technologies, you can quickly find yourself back in 1999.  The only one thing that will remind you 2010s will  be the allowance to use 4 devices for one internet connection purchase to connect you to the outside world. Inside of the hotel, the only thing you have is room phone line and guest services button. After few days of such experience, it made me think about some PLM and other technologies hotel can adopt sooner than later.

3D Mockup and Virtual Navigation

Hotel guide provided few pages paper map with low resolution pictures and index of POIs. You have low chance to understand the location of the attraction. Don’t even try to figure out the walking distance and time. To use this map for navigation and to plan your activities upfront is impossible. Maybe you don’t need to do it. But when you want to take kids from point A to point B, it can be useful. While most of hotel visitors keep mobile devices in their hands, to provide some digital tours (before the visits) as well as 3D walking navigation application on site can make your life much easier.

Product Sales Configuration

Well, as you can imagine, hotel is not just about rooms. It is also large amount of additional facilities, attractions and other points of entertainment you want to use. You need to spend a significant amount of time trying to understand what is available, when and decide if you want to use them. Very limited information is available upfront before your visit. It sounds like an opportunity for customizable product configuration. This tool can be used during the booking process and will allow you to choose all entertainment and other options. Some of them can be purchased and some of them just added to the portfolio for later purchase decision. Everything I said is not a rocket science for PLM and other tech today.

Process and activity planner

When you are in the hotel, you want to plan a specific activity. Sometimes your plans and interests are changing. How you can manage all these things in an easy and painless way. The only tool at your disposal today is phone with a button called “guest service” or front desk service with waiting queue.  Too bad. It sounds like a good application for one of the available project and process planning tools with calendar and scheduling options.

What is my conclusion? People are interested in services and not in technologies. The easiest way to sell technologies is to show services people can use and buy. Nice weather, beach, pools and exotic animals are nice attractions. However, services are getting more and more important these days. The available technological services will play more important role in our decision making about future vacation options. PLM and other tech business dev people looking for the opportunities beyond aerospace and defense should take a note. Also, red alert to tech managers of hotels and travel industry companies.  Just my thoughts…

Best, Oleg

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web-services-recombination-cad-plm

Collaboration is the name of the game today for many vendors. CAD and PLM vendors are included. Cloud technology is opening many new capabilities to collaborate and it is captured by existing players and newcomers. Sometimes, it happens so fast that it even create an internal competition. Image and Data Manager article Is OneDrive for Business the SharePoint alternative? speaks about interesting transformation that happens these days around file collaboration using Microsoft family of product. We knew about SharePoint capabilities to collaborate and share content (files). However, the new born child – OneDrive is growing fast and potentially can capture some spaces occupied by SharePoint today. I liked the following passage explaining how OneDrive takes on SharePoint:

OneDrive has a very simple interface (one that has been simplified further with recent updates). So it’s easy to upload your files and share them. You can also sync to all your devices, desktop, tablet, smartphone, giving you direct access to your content when you are online or offline. You even have mobile apps for iOS, Android, Windows 8 and Windows RT.

OneDrive even has this cool feature that allows you to grab a file from your PC even if you haven’t uploaded it to OneDrive. You have to turn that feature on, but it’s pretty nice to have.

SharePoint’s interface is OK, but it’s the subject of much debate. It’s not very intuitive to use and requires a fair amount of planning and organizing to get it set up in a way that’s easy for people to understand. Getting access to SharePoint on mobile devices has been spotty at best. Access via mobile (tablet or smartphone) has improved a lot with SharePoint 2013, but for those on SharePoint 2010, the story is not so good.

What I learned from this article is that file sharing, collaboration space is getting busy and competitive. Which brings me back to the discussion about specialized CAD collaboration tools. It made me think about some strategies CAD collaboration tools can use in order to avoid frontal competition with OneDrive, Dropbox and other file sharing and sync tools.

The name for this game is “layers”. Creating of layered architecture will allow to CAD collaboration tools to store data using OneDrive (or other storage and share service) and, at the same time, enhance it with the data layer providing rich access to CAD specific content, viewer and other CAD data relationships. Think about it in a similar way how Google organized information from web for you. You are not necessarily store data on websites and other locations. Nevertheless Google gives you easy access to this information via different services. The basic service is search. Enhanced services can provide a specific vertical slices of information (think about Google Flight as an example).

What is my conclusion? To separate vertical application and horizontal services is getting more and more important. It was true in the past to build right enterprise architecture, but it is getting even more important in the era of cloud services. To be successful, cloud vendors will have to learn how to recombine and reuse technologies provided by different players. File Share and Synchronization is a very good examples to start with. For CAD vendors it means to learn how to share data on OneDrive or Dropbox, but at the same time to provide vertical experience specific for CAD content. Just my thoughts…

Best, Oleg

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plm-industries

Let’s talk about PLM technologies. Err.. PLM is not a technology. Even more, PLM is even not a product. So, what is that? Business strategy? Product development politics? For the sake of this conversation let’s leave these debates out. I want to speak about PLM technologies that allow you to manage product data, CAD files, bill of materials, rich set of related information as well as processes around it. This technology came to us about 20-25 years ago first as a very hard-coded set of tools. You had to build it literally different for every customer. So, it supported only large customers that were able to pay for software, infrastructure and implementation. Later on, PDM/PLM turned into software toolkit. The next step in PDM/PLM technology evolution was called flexible data modeling. The first flexible (dynamic) PLM data modeling tools were released back in 1995-2000 and… not much changed since then.

So, what happened since that time? PLM vendors went to develop out-of-the-box and vertical industry solutions in a massive way. David Linthicum’s article Saleforce.com officially is out of ideas reminded me about the joke comparing technology vs. industry play. Here is the passage:

When you run out of new ways to provide innovative technology, you go vertical. That was the running joke among CTOs back in the day. It usually meant the market had reached the saturation point and you could not find new growth

I found this message very compelling to what happens in PLM industry. PLM vendors are trying to compete by providing more comprehensive set of data models, best practices, process templates. By doing so, vendors want to reduce TCO of PLM implementations. It is actually brings success and many customers are using these solutions as a starting point for their PLM implementation.

So, where is the problem? For most of the situations, PLM is still costly and expensive implementation. Services may take up to 50% of the cost.  Here is the issue – core PLM data and process modeling technology didn’t change a lot for the last 10-15 years. Data models, CAD file management, product structure, process orchestration. All these things are evolving, but very little. The fundamental capabilities are the same. And it is very expensive to develop solutions using these technologies.

You may ask me about cloud technologies. Cloud is the answer. But only partially. It solves problems related to infrastructure, deployments and updates. Cloud provides clear benefits here. However, from the implementation technology standpoint, it is very similar to what non-cloud solutions can offer. Another interesting passage from Infoworld cloud computing article explains what is the problem new SaaS/cloud products can experience when trying to displace existing vendors:

So many companies have tried this approach — many times — but most found limited success. I can’t help but think the same will occur here. Salesforce will soon discover that when you get into vertical industries, the existing foundation of industry-specific applications is difficult to displace. Although Salesforce can always play the SaaS card, most of those industry-specific providers have already moved to SaaS or are in the midst of such a move. That means SaaS won’t be the key differentiator it was when Salesforce first provided its powerful sales automation service more than a decade ago.

What is my conclusion? Efficiency and cost. These are two most important things to make PLM implementation successful. So, the technology must be improved. Data and model capturing tools, flexibility and ease of use – everything must be more efficient to support future of manufacturing processes. How to do so? This is a good topic to discuss with technology leaders and strategiest. I’m going to attend COFES 2014 in 10 days. I hope to find some answers there and share it with you.

Best, Oleg

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How to forget ODBC and Rethink PLM Data Openness?

April 11, 2014

One of the most popular topics in engineering (but not only) software ecosystem. Open vs. Close. I’ve been discussing it many times – Open vs. Closed PLM Debates, PLM and New Openness, Closed Thoughts About PLM openness and few more. There is clear trend towards openness these days and, in my view, it is hard to […]

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Will PLM Vendors Jump into Microsoft Cloud Window in Europe?

April 10, 2014

Cloud is raising lots of controversy in Europe. While manufacturing companies in U.S. are generally more open towards new tech, European rivals are much more conservative. Many of my industry colleagues in Germany, France, Switzerland and other EU countries probably can confirm that. Europe is coming to cloud systems, but much slower. I’ve been posting […]

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How PLM can join semantic enterprise graph?

April 9, 2014

Connectivity is a key these days and graphs are playing key role in the development of our connectivity. It doesn’t matter what to connect – people, information, devices. Graphs are fascinating things. Actually, I came to conclusion we live in the era of fast graph development. More and more things around us are getting “connected”. […]

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Why so hard to break PLM into components?

April 8, 2014

Product Lifecycle Management is not a software. It is business strategy and approach. One of my blog readers mentioned that in the discussion few days ago. Nevertheless, manufacturing companies are usually talking about PLM systems and platforms as something solid and unbreakable. The same picture you can see when looking on PLM online marketing materials […]

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How cloud PLM can reuse on-premise enterprise data?

April 7, 2014

Cloud becomes more and more an obsolete additional word to call every technology we develop I hardly can image anything these days that we develop without “cloud in mind”. This is absolutely true about PLM. Nowadays, it is all about how to make cloud technologies to work for you and not against you. For cloud […]

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PLM Best Practices and Henry Ford Mass Production System

April 6, 2014

If you are in PLM business, I’m sure you are familiar with term called “best practices”. The term is widely used to explain how PLM system can be deployed, how to manage data and how to organize and optimize product development processes. So, where are roots of PLM best practices and why PLM vendors like […]

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Why PLM stuck in PDM?

April 5, 2014

I’ve been following CIMdata PLM market industry forum earlier this week on twitter. If you’re are on twitter, navigate here or search for #PLM4UM hash tag on twitter. The agenda of PLM forum is here. The following session discussed one of my favorite topics- PDM v PLM. PLM: Well Beyond Just PDM by Peter Bilello. […]

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