A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Who will make PLM sexier?

Who will make PLM sexier?
Oleg
Oleg
24 July, 2014 | 2 min for reading

sexier-plm

Cool factor is trending in software these days. The time when software was ugly is probably in the past. Everyone wants to have a “cool app” – on the picture above you can clearly see the trend. Does it apply to enterprise software and PLM? It is a good question. Back in 2012, I asked it in my post – PLM: Ugly vs. Cool. While nobody specifically focused on how to develop cool PLM software, I can see an increased interest for improved user experience from PLM vendors.

cool-sexy-app-trend

UX magazine article Is there Room for Sexy in Enterprise Design? caught my attention few days ago. I found the discussion about emotional factor interesting and important. I especially liked the following passage:

The question enterprise technology companies need to ask themselves is “what does sexy mean to your enterprise customer?” Put another way, how do your customers want to feel when using your products?Every product, whether we realize it or not, produces an emotional reaction. As Donald Norman articulated in his seminal book Emotional Design, customers find aesthetically pleasing products more effective. Customers even “love” these products. Norman identified the commercial value in evoking some passion towards products, such as Gucci bags and Rolex watches. MailChimp’s Director of User Experince, Aarron Walter, took this one step further with his book, Designing for Emotion. He posits that the goal of emotional design is to connect with users and evoke positive emotions, which will make your users want to continue interacting with your product.

Article speaks about EchoUser research of emotions with enterprise customers. The following emotions are make sense to enterprise crowd – powerful, trust, flexible, calm, pride, accomplished. Cool and sexy are not in the list. So, is there a place for “cool and sexy” in PLM?  For long time PLM was associated with “complex” and “expensive”. At the same time, most of PLM commercial videos are cool and sexy. Sport cars, luxury airplanes, fashion shows, mobile devices. You rarely can see PLM video without such type of product examples.

I think, many PLM professionals these days are still trying to keep the association of PLM with complexity. My hunch, they are trying to justify expenses. Customers might think complex solution requires more budget, longer consultancy and service project. However, the other side of complexity is to feel absence of reliability and trust. This is not a simple decision for PLM consultants and software vendors.

What is my conclusion? People don’t like cumbersome software these days. There is no place for complex user experience even in enterprise software. What emotions should drive CAD and PLM software? How engineers should feel about software? I’d like to connect the results of engineering and manufacturing process with PLM tools. You cannot make good products with wrong tools. So, something should happen with PLM software. Complex PLM software is a wrong tool to build future cool products. Just my thoughts…

Best, Oleg

photo credit MidoriShoes

Recent Posts

Also on BeyondPLM

4 6
26 November, 2011

I’m coming to AU 2011 this year. As you already know, Autodesk is planning to unveil their PLM story. In...

10 December, 2023

The credit for the picture above goes to Martin Eigner book about System Lifecycle Management. I’d like to continue the...

26 July, 2016

Almost a decade years ago, I’ve been using HTC phone running Windows mobile operational system. The same one you see...

20 June, 2021

Last month, I published a series of articles about PLM and ERP exploring the war between both systems for data...

11 September, 2012

I’m sure you are familiar with a famous Apple slogan – there is an app for that. We are in...

13 August, 2010

I was thinking about how PLM balance product lifecycle from the standpoint of producing and consuming product data. The product...

28 August, 2009

Another prompt today. Reading the following  article “Will Social Media kill email?”. What I see is an examples of companies...

1 September, 2024

Marketing can be a lot of fun. In marketing we don’t lie—we just strategically rearrange the truth! In marketing, it’s...

24 November, 2023

In the PLM data management, Excel has long been considered the most popular tool. As all my product lifecycle management...

Blogroll

To the top