An interest of customers in cloud PDM solution is growing. I guess there are multiple factors here – awareness about cloud efficiency and transparency, less concern about cloud security and improved speed and stability of internet connections. If you are not following my blog, you can catch up on my older blog articles about cloud PDM – Cloud PDM ban lifted. What next?; Cloud PDM hack with Google Drive and other tools; Cloud can make file check-in and check-out obsolete. The confluence of new technologies around cloud, web, mobile and global manufacturing is creating a demand for cloud (or web based) solution helping distributed design teams.
So, where is a challenge for cloud PDM? My hunch, the biggest one is how to sell cloud PDM to manufacturing companies. I can divide all customers into two groups – larger manufacturing companies that already implemented PDM solutions and smaller manufacturing firms that are still managing CAD design with folders, FTP and Dropbox accounts.
Analysts, researchers and PDM marketing pundits are trying to convince companies that cloud PDM can become a great enabler for collaboration and leaving CAD data “not managed” can bring even greater risk to organization. There is nothing wrong with that… PDM was build around the idea of how to take a control over data. However, the idea of “control” is not something engineers like. Ed Lopategui is speaking about engineers and control in his last blog – The day the strength of PDM failed. Here is a passage I liked:
The second reason, which is not so legitimate, is a loss of control. The reason so many engineers pine about the days of paper-based PDM in document control departments (or instead nothing at all) is that world could be circumvented in a pinch. It was flawed because it was run by humans, and consequently also replete with errors. Replaced with immutable and uncaring software, engineers working in groups nonetheless become irritated because they can’t just do whatever they want. You see this very conflict happening with regard to source control in software development circles. The order needed to manage a complex product necessarily makes manipulating pieces of that engineering more cumbersome. It’s one thing to be creating some widget in a freelance environment, it’s another matter entirely when that end product needs traceable configuration for a serialized certification basis. And that will happen regardless of how the software operates.
Here is the thing… Maybe cloud PDM should stop worry about controlling data and think more about how to bring a comfort to engineers and stop irritating users with complex lifecycle scenarios? It made me think about practice that known as “shadow IT”. For the last few years, shadow IT and cloud services have lot of things in common. Don’t think about shadow IT as a bad thing. Think about innovation shadow IT can bring to organizations.
Forbes article “Is shadow IT a runaway train or an innovation engine?” speaks about how shadow IT can inject some innovative thinking into organization. This is my favorite passage:
As we reported last month, one corporate employee survey found that 24% admit they have purchased and/or deployed a cloud application — such as Salesforce.com, Concur, Workday, DropBox, or DocuSign. One in five even use these services without the knowledge of their IT departments.
The rise of shadow IT may actually inject a healthy dose of innovative thinking into organizations, at a time they need it most. The ability to test new approaches to business problems, and to run with new ideas, is vital to employees at all levels. If they are encumbered by the need for permissions, or for budget approvals to get to the technology they need, things will get mired down. Plus, shadow IT applications are often far cheaper than attempting to build or purchase similar capabilities through IT.
What is my conclusion? Stop controlling data and bring a freedom of design work back to engineers. I understand, it is easy to say, but very hard to implement. To control data is a very fundamental PDM behavior. To re-imagining it require some innovative thinking. It is also related to the fact how to stop asking engineers to check-in, check-out and copy files between different locations. Maybe, this is an innovation folks at Onshape are coming with? I don’t know. In my view, cloud PDM tools have the opportunity to change the way engineers are working with CAD data. Many new services became successful by providing cloud applications and making existing working practices much easier than before. Just my thoughts…