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Trends

What will influence PLM in 2015?

by Oleg on November 21, 2014 · 0 comments

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2015 is just around the corner. Typically, it is a good time to come with some ideas about what are those trends that will become visible and important for the industry. Today, I want to look in my crystal ball and think what are trends that will influence product lifecycle management strategies, products, vendors and customers in 2015. I want to come with my top 3 – user experience, mobile and big data/analytics.

1. User friendly interfaces, better user experience and ease of implementation

User experience and new UI design becomes a norm. Ugly enterprise software is a thing in the past. Vendors are face-lifting existing products and setting really high bar for new software. Personalization, screen simplification, on-boarding scenarios and overall user friendliness are coming into play. Nevertheless, I don’t expect PLM products to change fundamentally in 2015. Behind the scene, PLM products still remain ugly and complex. However, outside facade is clearly improving, which is really good sign for customers. Another aspect of user-friendliness is related to industry vertical and tailoring. To come with predefined user scenarios, data models and implementation practices will become a norm. Nobody wants to start to implement from scratch.

2. Mobile access to information

Total acceptance of mobile devices is not leaving any space to vendors to ignore and avoid it. There is no time to think how to deliver mobile experience. Customers are expecting mobile access for anything. It is a challenge for many vendors. At the same time, mobile development today is not magic rocket science. So, I’m expecting to see growing number of mobile solutions coming from PLM vendors. Another part of mobile solution is related to ability of vendors to come with a specific mobile experience. It will become less about “just mobile app doing the same our product does”, but about apps that supports new way of work – mobile.

3. Big data & analytics

Big data is a huge trend- lot of buzz and hype is going around that. Until now, most of PLM customers were not much involved into big data activities. However, turns out, big data trend is reshaping into very useful data analysis projects. And from that standpoint, many PLM customers are getting very much interested in results. To get insight on quality of processes, product usage, customer services – this is only a very short list of topics where analytics and big data can help. I’m expecting appearance of many “smart data analytic” products that can bring value on top of what PLM products are doing today.

What is my conclusion? I guess we are going to see many other smaller trends in 2015. Some technologies are getting matured, company will come with new set of products and technologies. Also, I can see some bigger scale development and trend that will become a cross multi-year initiatives. However, these 3 things- user experience, mobile and big data are things that will influence on how PLM products will be shaped in 2015. Just my thoughts…

Best, Oleg

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Social PLM: How to pull a trigger?

by Oleg on November 19, 2014 · 0 comments

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In my yesterday blog, I shared some of my thoughts about “Facebook at Work” and potential impact on engineering and manufacturing software. It made me think again about all discussions and stories related to social software trend and social PLM.

Social was trending topic 3-4 years ago. Many new companies were founded back those days to realize the idea of “social enterprise”. No doubt it was heavily influenced by the large popularity of social networks and web. Facebook, LinkedIn, Twitter and many other companies supported that trend. In enterprise domains, companies like Yammer and few others made a successful swing by introducing their products in business domain.

CAD vendors reacted on social trend by introducing “social platforms” or “social products”. It was mix of new development (Dassault 3DSwYm) , partnerships with other vendors (Microsoft SharePoint – PTC Windchill Social Link) or technology acquisitions (Autodesk – Qontext). In my view, none of these products and technologies changed a way people used to work in organization. Vendors blamed engineers for anti-social behavior. Customers blamed vendors for non-intuitive user behavior, missed features and bad integration with engineering content.

I put some of my notes about why I think social PLM trend lost the opportunity: Why Engineers Don’t Like Company Private Social Networks? and Why Social PLM 1.0 failed? I guess,despite all attempts, email remains one of the most visible collaboration tool for most of engineering and manufacturing companies.

At the same time, I believe, it is a time to rethink ideas of how to bring social into business eco-system. This is not an easy task. Some of key elements can be – structured enterprise communication, integration with existing messaging and communication system and thinking about social in connection to task management.

I had a short tweeterstorm with Jim Brown yesterday, following my blog about “Facebook At Work”. Jim kind of dismissed my points about usefulness of Facebook as a business social tool. Jim stands behind his old article – What I Learned: We are not Going to Design an Airplane on Facebook!

@olegshilovitsky: Maybe @jim_techclarity will rethink his 5 years old statement about airplanes design on Facebook 

@jim_techclarity: @olegshilovitsky No, not rethinking it. Re read the post and you will see my predictions are pretty spot on. This time, at least

@jim_techclarity: @olegshilovitsky There is a lot more low hanging fruit elsewhere. Easier to add social to PLM than PLM to social. Talk to you in 2019 ;-)

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Most of the time, I’m in agreement with Jim. However, I disagree on his view on social software add-on role. We should not view “social” software as an addition to something else. This is a mistake that many enterprise software vendors did in the past few years. Social is a reflection of people behavior. I believe, this is a fundamental thing in what Facebook did – to emphasize the importance of “real person” identification in social network. All social networks before dismissed the importance of identification. Facebook made it as a core function and won. Of course, it doesn’t mean the same thing will work for social enterprise or PLM.

Facebook at Work is coming to capture attention of people during work time. Today, many places are banning Facebook as a destruction. I guess, Facebook wants to figure out how to offer social value for people during their work time. To me it means to crack “social behavior at work”.

What is my conclusion? The main point of “social” is not to become a nice addition to enterprise software to improve collaboration. Unfortunately, this is how most of enterprise software vendors (PLM included) understood it. Collaboration is important and existing PLM products need to focus how to improve user experience. But, social is not about that. Social is about “behavior” of people at work. Today, it is mostly around email and important business systems. Not much social. We don’t know how to pull the trigger of social software in a company. In order to do that, we need to think about “behavior”. We need to think how to make people addicted to business social function through the value it brings on everyday basis. Just my thoughts…

Best, Oleg

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Social software was hot topic in engineering software ecosystem for the last few years. The results are somewhat mixed. Start-up companies and well established CAD/PLM vendors learned by mistakes, some of them failed and some of them is still in process of developing new type of collaborative engineering software. I captured some of my thoughts about that here – Why Social 1.0 failed

One of the most famous messages of social software was to create “Facebook for XYZ”. Many companies tried to deliver this message in variety of forms in engineering software. The most impressive one was GrabCAD, which created a community of about 1.5M engineers sharing 3D CAD files. Even so, GrabCAD put their focus on development of cloud PDM software – to find a way to monetize. Some of my comments on what GrabCAD did are here – GrabCAD – from Facebook for engineers to PLM. GrabCAD is probably a company that unofficially can own the tag of “Facebook for engineer”. Google search is a good confirmation for that.

A very interesting news came from “original” Facebook. Earlier this week, Facebook leaked the information about Facebook’s intent to create so called “Facebook at Work”. Forbes article gives you some details about Upcoming Facebook at Work service will rival LinkedIn and Slack.

Facebook is preparing Facebook at Work, a service aimed at enterprise customers that will allow them to chat with colleagues and “collaborate over documents,” according to a new report in the Financial Times which cites anonymous sources.

Social business wasn’t an easy job for many companies. For the last few days, I see many speculations and reports about how easy  (or not, actually) Facebook can capture a new business niche. Here is the article from ReadWrite – Why Facebook For Work Will Be A Hard Sell To Employers. This is my favorite passage:

Users will be able to chat with coworkers, collaborate on projects, and build catalogues of colleague’s contacts, with each of these services directly competing with Microsoft’s Yammer, Google’s Drive, and LinkedIn. All the services Facebook at Work will offer already exist. Slack, Google Drive, and LinkedIn already do these features well, and have the market for these respective services cornered. If Facebook at Work is going to have a chance of competing, it’ll need to extremely improve on its competitors’ services. And from the little we’ve seen of the service (with Facebook declining to comment), it’s hard to tell if Facebook for Work even has a chance.

“Facebook at Work” news made me think about what it means for engineering software ecosystem? First of all, it reminded me how is dangerous profession of industry analyst. It is still unclear how successful Facebook at Work is going to be, but Jim Brown of Tech-Clarity should be probably concerned about his 5 years old statement – We are not Going to Design an Airplane on Facebook!

All engineering vendors (CAD and PLM companies) just got a new mindshare competitor in everything that can be considered as social and collaboration. In my view it will be hard for Facebook to focus on “project collaboration” for design and engineering teams. The space is too narrow. At the same time, “social collaboration pond” is not as safe as it was before such a big fish as Facebook jumped into it.

My special attention caught by feature related to document sharing and collaboration. In my article – The path towards ubiquitous CAD cloud drive, I mentioned few examples of companies working on how to leverage cloud for CAD files storage and collaboration. Cloud file storage is an interesting place and I expect to see many changes in this domain in coming years. Every engineering company will have to think about pros and cons to have a special CAD files sharing tool. Facebook is just another behemoth convincing companies to store files on their servers and developing slick user experience to collaborate and share project information.

What is my conclusion? Facebook just captured a piece of attention for social project collaboration from everyone. “Facebook at Work” won’t compete directly with engineering software businesses. However, most probably, CAD and PLM vendors have to review their sales and marketing presentations. How to differentiate engineering collaboration software from Facebook? I will put security and CAD viewers on the top of my list of differentiators. Facebook won’t be able to change security perception overnight. Also, it will be challenging to develop 3D viewing solutions. Some specialized vendors can decide to jump and partner with Facebook about 3D CAD viewers.  At the same time, there is one thing, which will challenge CAD and PLM vendors already tomorrow. Together with Google, LinkedIn and other web giants, Facebook will challenge engineering teams by setting even higher bar for project collaboration user experience. Just my thoughts…

Best, Oleg

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Future PLM selection: It is like to get married or buy a smartphone

November 17, 2014

Ask people about PLM selection process. You can get an impression it is not a simple process. The same can be said about any decision related to enterprise software – it is complex. Today, I want to take a look on that from a bit different perspective. I know few manufacturing companies that literally spending […]

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PLM collaboration – your inbox is a to-do list

November 3, 2014

Collaboration is fascinating place. So many things were done to improve collaboration for the last decade, but it still remains a place many people are trying to improve. Technology around us is one of the reason companies are keeping to focus on collaboration. What was efficient and new 10 years ago, is completely obsolete now. […]

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Tesla, iPad on wheels and BOM management complexity

October 28, 2014

The complexity of manufacturing is skyrocketing these days. It sounds reasonable for many of us when it comes to spaceships, jetliners and defense systems. You can think about car as something much simpler. Navigate to Ford Heritage website article – Ford Celebrates 100 Years of the Moving Assembly Line. The complexity of Ford Model T […]

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PLM Files Detox

October 21, 2014

The digital life around us is changing. It was a time when everything we did was running around desktop computer. You do your job, Save As… and, yes(!) put it in a file that can give you control over the result of your job. That’s the reason why engineers are in love with CAD files […]

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How to rethink PLM workflows?

October 20, 2014

Workflows and processes. This is an important part of any company. Like blood goes through your body, workflows are going through a company and beyond. Couple of months before, I posted by ultimate PLM workflow dream. It came as a part of my thinking about “un-bundling services“. My idea was to publish list of features workflow (process […]

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PLM vendors, large manufacturers and public cloud

October 14, 2014

Companies are moving to cloud these days. The question vendors and customers are asking today is how do we move to the cloud. I’ve been asking this question in my post few month ago – PLM / PDM: Why the cloud? Wrong question… I discovered multiple options for customers to start their move to the cloud […]

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How to build online community around CAD/PLM software?

October 13, 2014

  There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of […]

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