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Autodesk

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Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM to perform specific tasks related to data management functions. To integrate PDM tools inside CAD was one of the greatest ideas of 1990s, which improved significantly what we call today “user experience”.

However, the complexity of data management interfaces was always something that made engineers uncomfortable. Another innovative approach that was introduced in the field of integration between CAD and PDM was to embed PDM tools into File Explorer user interface. One of the companies that did it back in 2000s was Conisio (later SolidWorks Enterprise PDM). The idea got lot of traction and allowed to engineers to work with a familiar file based interface while in fact using PDM tools.

People are hard. Especially, when it comes to adopting of new paradigms. Dassault System blog SOLIDWORKS and PLM: No Fear Required brings an interesting perspective on integration between ENOVIA PLM and SolidWorks.

3DEXPERIENCE platform offers a fresh approach to this problem. Recognizing that our existing Enterprise PDM solution has been greatly accepted by the design community, the same R&D group has designed a new product that offers the usability of EPDM but actually stores the data in a broader and more capable PLM solution. The result is the SOLIDWORKS Collaborative Innovation Connector, a product that works and acts much like a workgroup solution would but gives the designer just enough access to the PLM functionality to innovate their processes beyond what they can do today in a PDM environment.

The following video is one of the confirmation for that. You can see how ENOVIA PLM traditional web interface is morphing to provide File-Explorer user experience for SolidWorks users. What I found specifically interesting is that you can hardly distinguish between ENOVIA PLM and SolidWorks EPDM, which has very similar user experience for both file explorer and SolidWorks UI.

 

The video about ENOVIA SolidWorks integration made me think about what can be a new PDM paradigm as we move forward into cloud future. I’d like to bring few references to new products and companies in that space – GrabCAD, Autodesk Fusion360 and Onshape.

Fusion360

At recent Autodesk University in Las Vegas, Autodesk CEO Carl Bass presented the evolution of Fusion360 and its connection with cloud services such as Autodesk A360. According to Carl Bass, you can think about Fusion is a GitHub for engineers. Combined with A360, Fusion is a full digital re-imagination of how designers and engineers will collaborate – online and social. What is important to understand is that A360 provides data and collaboration backbone for Fusion360, so engineers are not facing file-based operations like in traditional desktop CAD tools.

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Onshape

Onshape is a new company re-imagining CAD for Google era. Large group of Onshape founding team is coming from SolidWorks. Last week, Onshape started to blog. One of the things I captured from Onshape blog is their claim to rethink PDM role and appearance for cloud CAD. You can read some of my thoughts here – Future CAD won’t require PDM. Here is quote from Onshape blog:

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We tried with traditional PDM, but fundamentally the architecture of copying files around, to and from servers and desktops, is just not a good basis for solving version control and collaboration problems. We think we have a better way to solve the problems, and no PDM system is needed.” Mac, Windows, phone or tablet. No PDM system needed. The files stay in one place. Different UI look. Now those sound like interesting and wonderful things. We’ll continue to anxiously anticipate what they have planned and what you have to say about it.

GrabCAD

GrabCAD workbench is another system that introducing a different experience by merging cloud and file-based data management operations. GrabCAD didn’t develop CAD system as it was predicted by some CAD industry insiders. However, GrabCAD Workbench is a PDM system on the cloud that can remind you some elements of Dropbox combined with CAD viewer and ability to control file revisions.

grabcad-workbench

What is my conclusion? Existing paradigms are hard to change. In my view, engineers are one of the most innovative groups of people. However, when it comes to their own tools, engineers are very conservative. You can easy expect the following vision for data management from an engineer – “I want to work with my designs (files), please leave me alone and stop selling me PDM tools”. However, here is the thing – collaboration can make a difference. The integration of data management and collaboration can provide a significant advantage to engineers in a modern mobile and distributed environment. This is a key thing, in my view. Cloud and mobile collaboration will change CAD /PDM integration paradigm in the future. Just my thoughts…

Best, Oleg

 

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yesterdays-tools-are-failing-todays-engineers

PLM business and software vendors are transforming. Manufacturing companies are looking for new type of solutions that can give a faster ROI as well as become a better place for engineering and manufacturing innovation. The dissatisfaction of customers about slow ROI and low value proposition is growing. Back in 2012 I was listening to Boeing presentation – Reaching for the value of PLM at Boeing Commercial Airplanes. You can read my notes in the old blog post – PLM Innovation: Who will provide PLM to Boeing in 2015. I hope to hear more about new PLM trends at upcoming PLM Innovation congress in Dusseldorf next month and later this year at PI Americas in Boston in November 2015.

Earlier last year I posted – Traditional PLM have reached their limits. My main point was around ability to PLM platform to support a continues pipeline of business solutions in current business environment. Integration is one of the key inhibitors that preventing easy PLM implementation and deployment. However, from a broader perspective, existing PLM platforms were invented 10-20 years ago and vendors made only minor changes since then. In my view it means a lot in terms of changing paradigms of today’s business and computing environment and processes.

I found an interesting explanation about distribution nature of design in a recent blog by OnShape by Jon Hirschtick – Why we started from scratch (again) in the CAD business:

The Design World Has Changed – The way that design and manufacturing teams work together has dramatically changed. Teams that used to be under one roof are now fragmented and globally distributed. And teams are also changing faster, with people coming on and off projects all the time.

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Another provoking statement was made by Autodesk CEO Carl Bass at few conferences last year – Why yesterday’s tools are failing today’s engineers”. He speaks abut inefficient tools and a conflict of paradigms. You can watch his presentation here:

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My attention was caught by CIMdata post – Platformization: The Next Step in PLM’s Evolution by Peter Bilello. An article speaks about what future development can support PLM growth and, specifically, about the impact of circular economy in manufacturing. Here is an interesting passage:

So what should/will the PLM enabling innovation platforms of the future look like? In my opinion, these platform-centric solutions need to be reliable, robust, and boundaryless. Reliable solutions must be able to withstand multiple system upgrades and platform migrations. In turn, these robust solutions must be adaptable, maintainable, extensible, scalable, reconfigurable, compatible, and stable. And finally, these boundaryless solutions must be free of artificial limitations on functionality that are imposed by the marketplace segmentation of design and engineering systems with conventional architectures. Meeting these characteristics will be a tall order for many of today’s commercially available PLM solutions, but one that must be met for the future of PLM to be successful.

I specially liked a notion of boundaryless solution and conventional architecture. It hard to say what is behind, but I wanted to speculate and connect it one of my previous articles – the end of single PLM database architecture is coming. To me it make sense – the amount of data is growing, companies are getting even more distributed, distributed design nature becomes a norm.

What is my conclusion? Existing tools and platforms limitation can slow down engineers and companies to innovate. Desktop tools and existing database architectures are limiting ways to implement and use them for new innovative process. Future PLM platforms will re-think existing design, product data management and business process paradigms by making them distributed and boundaryless. Just my thoughts…

Best, Oleg

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Technology can help us to expand horizons of possible and impossible. I’ve been experiencing this expansion earlier today while watching AU2014 keynote session online while physically traveling to Denver, CO. Twitter and streaming video are quite efficient way to stay in touch with event virtually everywhere. If you missed AU live streaming earlier today, you can catch up on it in recording here.

Autodesk’s CEO Carl Bass was talking about changes computers bring in our lives and how it impacts engineers. He spoke about interaction between physical and digital worlds. Scott Sheppard summarized key points of Carl Bass speech here. I specially liked the following passage:

Computers and software are great tools, but only if the data they are computing is in the right form. When they know what to do, computers can do awesome things, but they are almost useless when we have problems we can’t communicate in terms they understand. Technology is the driving force behind the biggest changes in the future of how we design, engineer, and make things. There are two fundamental shifts in play: (1) The first is narrowing the gap between the physical and digital world — essentially what’s on the two sides of the screen; (2) The second big change is getting the computer to understand the relationships and interactions of the people and companies doing the work.In each case, our ability to represent the problem in the computer determines how well we can use the computer to solve it.

One of the key things I captured is related to understanding of relationships between physical and digital assets. This is where things are getting really interesting. This is also something that connected me to Jeff Kowalski’s story about design for live objects.

It made me think about how future design can be connected to real information we are capturing today online. Google is ahead of many other companies in building online knowledge base about the world we live in. It comes in variety of digital forms – maps, traffic, information about physical entities and many others. If I will try to connect Jeff’s example with self made bridge, I guess information about this bridge, city and traffic is already available on Google in different forms. So, how future design companies will create technologies with information that can be intertwined between digital and physical entities?

Google Knowledge Graph is one of the technological elements to represent a diverse set of information about physical and digital entities. I’ve been writing about it before. A new article caught my attention few weeks ago – Insightful Connections Between Entities on Google’s Knowledge Graph. Read the article and draw your conclusion. Here is the most interesting passage speaking about data connections:

The node in a data graph may represent an entity, such as a people, places, items, ideas, topics, abstract concepts, concrete elements, other things, or combinations of things. These entities in the graph may be related to each other by edges which connect them. Those may represent relationships between entities. For example, the data graph may have an entity that corresponds to the actor Tom Hanks and the data graph may also contain information about other entities such as movies that Tom Hanks and others have acted in.

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Google Knowledge graph is not the only way to embrace connection in digital world. Facebook, LinkedIn and other web companies are focusing on building of information graphs about digital assets and physical entities. I’ve been touching it in my semantic enterprise graph post. Together with design and engineering information it can provide a view of future physical and digital universe.

What is my conclusion? The border between digital and physical entities is getting blurred. According to Carl Bass, in the future we will capture physical entities and re-use it for design of new products. We will capture experience of live object and build models to make analysis and improve them. It will require deep understanding and management of connections and relations to create a giant model of future hybrid universe of physical and digital world. Just my thoughts and thanks Autodesk for inspiration.

Best, Oleg

Disclaimer: I’m Autodesk employee. However, the views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer. 

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Social PLM: How to pull a trigger?

November 19, 2014

In my yesterday blog, I shared some of my thoughts about “Facebook at Work” and potential impact on engineering and manufacturing software. It made me think again about all discussions and stories related to social software trend and social PLM. Social was trending topic 3-4 years ago. Many new companies were founded back those days to […]

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PDM & PLM UI Makeup: new trend in user experience

November 12, 2014

User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days […]

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PLM Vendors and Tunnel Vision

November 11, 2014

I’ve been following Dassault Systems 3DXforum this morning. Thanks for technology improvements these days you can be almost present at the events by combination of live streaming and social media communication. The first presentation by Bill Taylor, Fast Company editor struck me by mentioning of the idea of Tunnel Vision. I took a trip to […]

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The path towards ubiquitous CAD cloud drive

November 4, 2014

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, […]

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Cloud PDM ban lifted. What next?

September 24, 2014

Once upon a time “cloud” was a taboo word in PLM domain. It was hard to believe manufacturing companies will share product information and manage processes using cloud tools. The situation is different today. For the last two years all major PLM vendors announced their support for cloud and developed their own cloud strategies. Some […]

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How PLM vendors will develop next security technologies

September 22, 2014

The world is a scare place today. Every day we hear about different security problems – very large retail network informed me that their payment system was breached; large organization informs that customer databases with account information leaked, proprietary photos of celebrities available for general public, credit card numbers compromised. You can continue this list… […]

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What cloud PLM cannot do for you?

September 19, 2014

It has been already few years since I started to discuss cloud PLM opportunities on my blog. I found one of my early blogs about PLM and cloud – PLM and cloud: hold the promise? So, what changed since then? Actually, quite a lot… We’ve seen massive adoption of cloud and mobile by businesses in […]

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