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Autodesk

Social PLM: How to pull a trigger?

by Oleg on November 19, 2014 · 0 comments

plm-social-trigger

In my yesterday blog, I shared some of my thoughts about “Facebook at Work” and potential impact on engineering and manufacturing software. It made me think again about all discussions and stories related to social software trend and social PLM.

Social was trending topic 3-4 years ago. Many new companies were founded back those days to realize the idea of “social enterprise”. No doubt it was heavily influenced by the large popularity of social networks and web. Facebook, LinkedIn, Twitter and many other companies supported that trend. In enterprise domains, companies like Yammer and few others made a successful swing by introducing their products in business domain.

CAD vendors reacted on social trend by introducing “social platforms” or “social products”. It was mix of new development (Dassault 3DSwYm) , partnerships with other vendors (Microsoft SharePoint – PTC Windchill Social Link) or technology acquisitions (Autodesk – Qontext). In my view, none of these products and technologies changed a way people used to work in organization. Vendors blamed engineers for anti-social behavior. Customers blamed vendors for non-intuitive user behavior, missed features and bad integration with engineering content.

I put some of my notes about why I think social PLM trend lost the opportunity: Why Engineers Don’t Like Company Private Social Networks? and Why Social PLM 1.0 failed? I guess,despite all attempts, email remains one of the most visible collaboration tool for most of engineering and manufacturing companies.

At the same time, I believe, it is a time to rethink ideas of how to bring social into business eco-system. This is not an easy task. Some of key elements can be – structured enterprise communication, integration with existing messaging and communication system and thinking about social in connection to task management.

I had a short tweeterstorm with Jim Brown yesterday, following my blog about “Facebook At Work”. Jim kind of dismissed my points about usefulness of Facebook as a business social tool. Jim stands behind his old article – What I Learned: We are not Going to Design an Airplane on Facebook!

@olegshilovitsky: Maybe @jim_techclarity will rethink his 5 years old statement about airplanes design on Facebook 

@jim_techclarity: @olegshilovitsky No, not rethinking it. Re read the post and you will see my predictions are pretty spot on. This time, at least

@jim_techclarity: @olegshilovitsky There is a lot more low hanging fruit elsewhere. Easier to add social to PLM than PLM to social. Talk to you in 2019 ;-)

jimbrown-olegshilovitsky-tweetstorm-social-software

Most of the time, I’m in agreement with Jim. However, I disagree on his view on social software add-on role. We should not view “social” software as an addition to something else. This is a mistake that many enterprise software vendors did in the past few years. Social is a reflection of people behavior. I believe, this is a fundamental thing in what Facebook did – to emphasize the importance of “real person” identification in social network. All social networks before dismissed the importance of identification. Facebook made it as a core function and won. Of course, it doesn’t mean the same thing will work for social enterprise or PLM.

Facebook at Work is coming to capture attention of people during work time. Today, many places are banning Facebook as a destruction. I guess, Facebook wants to figure out how to offer social value for people during their work time. To me it means to crack “social behavior at work”.

What is my conclusion? The main point of “social” is not to become a nice addition to enterprise software to improve collaboration. Unfortunately, this is how most of enterprise software vendors (PLM included) understood it. Collaboration is important and existing PLM products need to focus how to improve user experience. But, social is not about that. Social is about “behavior” of people at work. Today, it is mostly around email and important business systems. Not much social. We don’t know how to pull the trigger of social software in a company. In order to do that, we need to think about “behavior”. We need to think how to make people addicted to business social function through the value it brings on everyday basis. Just my thoughts…

Best, Oleg

photo credit: Ian Ruotsala via photopin cc

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old-UI

User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days – user experience. I’ve been following this trend since my very early posts. I want to mention few of them you may consider to review again – PUI: Not PLM UI. Future User Experience and 5 NOs to make PLM usable. I want also to refer you to the article in UX Magazine - Overhauling a UI Without Upsetting Current Users. My favorite passage is related to differences between aesthetic and functional improvements.

A redesigned UI that looks pretty but fails to deliver new value will not only disappoint new users but will also alienate existing, previously satisfied users, and the news of this failure will spread rapidly. Never make the mistake of thinking that a product’s aesthetic is the same as the product’s actual experience.

My attention was caught by SolidWorks blog speaking about redesigned web client for widely popular SolidWorks Enterprise PDM.

Web2 for SOLIDWORKS Enterprise PDM is a brand new web client for both desktop and mobile platforms. This new web client enables fast file searching and browsing, easy navigation, and access to all common functions like Where Used, Contains, Check-in and Check-out, and Change State. It is also easy to upload and download files for remote workers to interact with the vault and your design projects.

SolidWorks blog made think about actually a whole trend of UI redesigns for PDM / PLM products for the last year. I’ve made few Google searches and want to come with examples.

Autodesk Vault Thin (web) client’s new look was delivered as part of Autodesk Vault Professional 2014. Navigate here to get more info. The following description and video can give you an idea of that.

The new Autodesk Vault Thin Client 2014 has been completely redesigned to provide a superior experience when accessing a Vault through a web browser. The redesign includes Enhanced user interfaces, Customizable view functionalities, New BOM interface, and Enhanced report printing.

Earlier this year, Aras Corp came with new Aras Innovator 10 version delivering long awaited new web client. Navigate to the following link to get more information and read Aras press release. Here is a short snippet to summary UI changes.

The latest open release provides a new level of PLM platform scalability for enterprises with global supply chains, and introduces an HTML5 browser interface which redefines usability making PLM more accessible for business users. Aras Innovator 10 introduces an HTML5 browser interface with a clean, modern design. The release is technology focused with Firefox browser support, the item on our Roadmap that has received the most votes ever, and includes inputs from ECCO, GE, MAN and others.

Aras-10-UI

Another example came from recently announced update of Autodesk PLM360. Design & Motion blog post by Scott Moyse does a great job outlining UI changes: 

When PLM 360 was launch in late February 2012, the web technology used within the user interface was circa 2008 & 2009. In web terms that’s quite old, although nothing like the 20-30 year old technology used by some of their competitors. As a result the Autodesk team believed they could do a lot better to redefine the User Experience. With these upcoming changes, the development team have leveraged the most modern HTML 5 & AngularJS web frameworks, to provide a rich speedy interface. The website now behaves much more like a desktop application with respect to response times from user interaction.

plm360-html5-UI

What is my conclusion? I guess nobody wants to work with application like you can see on the first picture above. PDM and PLM vendors are clearly recognized the trend towards improvements of user experience and user interface. It confirmed by multiple projects in that space and acknowledged by many customers. New generation of users is coming and the demand to deliver modern consumer level user experience in enterprise software tool is the reality of today. The danger here is to come with polished user interface without re-thinking actual product experience for end user. Just my thoughts… 

Best, Oleg

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PLM Vendors and Tunnel Vision

by Oleg on November 11, 2014 · 0 comments

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I’ve been following Dassault Systems 3DXforum this morning. Thanks for technology improvements these days you can be almost present at the events by combination of live streaming and social media communication. The first presentation by Bill Taylor, Fast Company editor struck me by mentioning of the idea of Tunnel Vision. I took a trip to Fast Company website. Navigate to the following link to read Six Ways to Prevent Corporate Tunnel Vision. In a nutshell, I can see tunnel vision as a sort of decease that keeps company in the eco-system of existing business boundaries. At the same time, business is getting so disruptive these days that focusing on a known boundaries, suppliers, partners and business models will crash you eventually. Here is my favorite passage:

Such upheaval is evident everywhere in the business world today. Did you know that big-box retailer Walmart now competes with Comcast, and Netflix for movie streaming on TVs? Or that a business-to-business network equipment giant Cisco now competes with Kodak and Sony for consumer camcorders? Most market incumbents stick with their current products, business models and industry for their entire existance, such that they don’t see opportunities to move—or the risk of new entrants. Such tunnel vision presents a tremendous opportunity for savvy executives looking outside their current base to grow revenue or maintain leadership.

It made me think about PLM vendors attempts to think out of the box by pushing boundaries and challenging current paradigms. If you had a chance to read my yesterday blog, you can see how Siemens PLM is pushing PLM-ERP boundary with the strategic objective to develop fully digital manufacturing and take over mBOM. The comparison of engineering and manufacturing performance with Google self-driving cars was pretty bold. At the same time, you see how Dassault System is innovating into multiple domains by pushing CAD file paradigms introducing “Zero file” strategy and, as I just learned this morning, very much focusing on experience. PTC is looking how to expand their horizons with IoT strategy and services. The last, but not least – Autodesk is focusing on cloud as a strategic differentiation in PLM.

PLM vendors are clearly coming to push existing PLM boundaries. I’ve been trying to map PLM vendors’ strategy to six ways to prevent tunnel vision – business models, encroachment, simplification, total customer, next wave, distribution. I think there are bits of these ways in everything PLM vendors are doing.  However, I want to come back to the one of the slides I captured – Apple Lazarus Strategy.

apple-lazarus-strategy

Apple repeatedly outsmarted competitors by introducing revolutionary products in the domains of other companies by providing new experience, combining services and new design. PLM companies all have their strengths these days. However, in many situations, PLM implementations are all look very similar if go down to nuts and bolts of business.

What is my conclusion? PLM companies are innovating to change traditional boundaries of what we know about PLM. My hunch, we are still in a very beginning of PLM disruption. I want to bring Marc Andreessen’s talk about competition and market -”The common theory is that you want to be first to market, but actually you want to be last to market and close the door [on that industry] so no one can come after you“. So, from that standpoint, it is interesting to see who will become last to PLM market. Just my thoughts…

Best, Oleg

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The path towards ubiquitous CAD cloud drive

November 4, 2014

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, […]

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Cloud PDM ban lifted. What next?

September 24, 2014

Once upon a time “cloud” was a taboo word in PLM domain. It was hard to believe manufacturing companies will share product information and manage processes using cloud tools. The situation is different today. For the last two years all major PLM vendors announced their support for cloud and developed their own cloud strategies. Some […]

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How PLM vendors will develop next security technologies

September 22, 2014

The world is a scare place today. Every day we hear about different security problems – very large retail network informed me that their payment system was breached; large organization informs that customer databases with account information leaked, proprietary photos of celebrities available for general public, credit card numbers compromised. You can continue this list… […]

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What cloud PLM cannot do for you?

September 19, 2014

It has been already few years since I started to discuss cloud PLM opportunities on my blog. I found one of my early blogs about PLM and cloud – PLM and cloud: hold the promise? So, what changed since then? Actually, quite a lot… We’ve seen massive adoption of cloud and mobile by businesses in […]

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Autodesk PLM360 early preview of cloud (PDM) document management

September 17, 2014

Earlier today at Accelerate 2014 in Boston, Autodesk PLM360 team provided an update about PLM360 product, technologies, as well as an early preview of cloud document management for CAD and other files. The “invisible data management” solution supposed to solve the problem of customers looking how to implement end-to-end cloud PLM solution including CAD data […]

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Accelerate 2014: PLM360 and the state of manufacturing industry

September 17, 2014

I’m attending Accelerate 2014 PLM360 event these days in Boston. This is the first ever live gathering of Autodesk PLM360 community. According to Ron Locking who kicked the event yesterday, it comes to a total number of about 200 attendees combined of customers, partners and industry analysts. So, why Boston? The welcome joke triggered by […]

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How many parts will be in a 3D printed vehicle?

September 16, 2014

3D printing is buzzing trend these days. If you are not up to speed with the trend, you probably should. Because it changes everything around. Start today from Wikipedia article about 3D printing (aka as additive manufacturing). Today’s announcement about GrabCAD acquisition by Stratasys- leading 3D printing company is another confirmation about important role additive manufacturing […]

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