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CAD

facebook-at-work-for-engineers

Social software was hot topic in engineering software ecosystem for the last few years. The results are somewhat mixed. Start-up companies and well established CAD/PLM vendors learned by mistakes, some of them failed and some of them is still in process of developing new type of collaborative engineering software. I captured some of my thoughts about that here – Why Social 1.0 failed

One of the most famous messages of social software was to create “Facebook for XYZ”. Many companies tried to deliver this message in variety of forms in engineering software. The most impressive one was GrabCAD, which created a community of about 1.5M engineers sharing 3D CAD files. Even so, GrabCAD put their focus on development of cloud PDM software – to find a way to monetize. Some of my comments on what GrabCAD did are here – GrabCAD – from Facebook for engineers to PLM. GrabCAD is probably a company that unofficially can own the tag of “Facebook for engineer”. Google search is a good confirmation for that.

A very interesting news came from “original” Facebook. Earlier this week, Facebook leaked the information about Facebook’s intent to create so called “Facebook at Work”. Forbes article gives you some details about Upcoming Facebook at Work service will rival LinkedIn and Slack.

Facebook is preparing Facebook at Work, a service aimed at enterprise customers that will allow them to chat with colleagues and “collaborate over documents,” according to a new report in the Financial Times which cites anonymous sources.

Social business wasn’t an easy job for many companies. For the last few days, I see many speculations and reports about how easy  (or not, actually) Facebook can capture a new business niche. Here is the article from ReadWrite – Why Facebook For Work Will Be A Hard Sell To Employers. This is my favorite passage:

Users will be able to chat with coworkers, collaborate on projects, and build catalogues of colleague’s contacts, with each of these services directly competing with Microsoft’s Yammer, Google’s Drive, and LinkedIn. All the services Facebook at Work will offer already exist. Slack, Google Drive, and LinkedIn already do these features well, and have the market for these respective services cornered. If Facebook at Work is going to have a chance of competing, it’ll need to extremely improve on its competitors’ services. And from the little we’ve seen of the service (with Facebook declining to comment), it’s hard to tell if Facebook for Work even has a chance.

“Facebook at Work” news made me think about what it means for engineering software ecosystem? First of all, it reminded me how is dangerous profession of industry analyst. It is still unclear how successful Facebook at Work is going to be, but Jim Brown of Tech-Clarity should be probably concerned about his 5 years old statement – We are not Going to Design an Airplane on Facebook!

All engineering vendors (CAD and PLM companies) just got a new mindshare competitor in everything that can be considered as social and collaboration. In my view it will be hard for Facebook to focus on “project collaboration” for design and engineering teams. The space is too narrow. At the same time, “social collaboration pond” is not as safe as it was before such a big fish as Facebook jumped into it.

My special attention caught by feature related to document sharing and collaboration. In my article – The path towards ubiquitous CAD cloud drive, I mentioned few examples of companies working on how to leverage cloud for CAD files storage and collaboration. Cloud file storage is an interesting place and I expect to see many changes in this domain in coming years. Every engineering company will have to think about pros and cons to have a special CAD files sharing tool. Facebook is just another behemoth convincing companies to store files on their servers and developing slick user experience to collaborate and share project information.

What is my conclusion? Facebook just captured a piece of attention for social project collaboration from everyone. “Facebook at Work” won’t compete directly with engineering software businesses. However, most probably, CAD and PLM vendors have to review their sales and marketing presentations. How to differentiate engineering collaboration software from Facebook? I will put security and CAD viewers on the top of my list of differentiators. Facebook won’t be able to change security perception overnight. Also, it will be challenging to develop 3D viewing solutions. Some specialized vendors can decide to jump and partner with Facebook about 3D CAD viewers.  At the same time, there is one thing, which will challenge CAD and PLM vendors already tomorrow. Together with Google, LinkedIn and other web giants, Facebook will challenge engineering teams by setting even higher bar for project collaboration user experience. Just my thoughts…

Best, Oleg

photo credit: aldoaldoz via photopin cc

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cad-files-cloud-drive

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, long live cloud file system. The cloud eco-system is developing fast and I wonder how CAD companies will keep up with the speed of changes, environment, technologies and adoption. One of the things is related to cloud storage. Navigate to one of my earlier posts to read more – CAD companies and cloud storage strategy. One of the main points – storage is a temporarily market.

It looks like CAD companies are certainly following the trend. Autodesk just recently released a completely refreshed version of Autodesk A360 Team version of project based collaboration tool. Navigate here and you learn more about how to share documents and cloud storage. Here is a short passage, which summarize A360:

Our customers are in the business of creating things and they organize people and data around their business and their projects. A360 is a tool that brings together people, design and project data, ensuring everyone is informed and involved.

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My attention was caught by another announcement few days ago – MySolidWorks Drive. According to SolidWorks blog MySolidWorks drive provides a way to collaborate on data located on public cloud – Google and Dropbox. 

Connects cloud-based file storage services, such as Dropbox and Google Drive with MySolidWorks. MySolidWorks Drive enables SOLIDWORKS users to view their designs online with the eDrawings online viewer and easily share large designs files with manufacturers, colleagues and vendors from anywhere.

I captured few screenshots showing more details about MySolidWorks drive from Michael Lord’s blog.

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Both examples made me think again about transition of design environment to the cloud. The biggest challenge here is to operate in the environment with mixed data. Existing design data is heavily persisted on engineers desktops and company shared network drives. At the same time, new products are providing customers with the opportunity to improve design collaboration using new modern cloud environment. The third factor is related to mainstream cloud providers. Cloud storage is a temporarily market and cost of storage is decreasing very fast.

Autodesk and SolidWorks examples are not unique. Recently, on my blog, I was talking about cloud file sync features developed by Kenesto. In addition to that, you might remember by discussion with Hardi Meybaum of GrabCAD about CAD file sharing collaboration tools.

What is my conclusion? We are coming to the point of potential collision between CAD vendors strategies and giant cloud vendors strategies. Customers are tempted to move their data to Dropbox, Google Drive, Microsoft One Drive, Box.com and other non-CAD specific cloud storage. At the same time, CAD and other engineering software vendors are developing cloud collaboration software with specific value proposition tailored to engineering and CAD specific data. How new CAD collaboration and data management products will navigate in such environment? This is a good question to ask. My hunch, cloud file collaboration will be in a focus of all CAD vendors in a near future. Just my thoughts…

Best, Oleg

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PLM Files Detox

by Oleg on October 21, 2014 · 0 comments

zero-files-no-CAD-files

The digital life around us is changing. It was a time when everything we did was running around desktop computer. You do your job, Save As… and, yes(!) put it in a file that can give you control over the result of your job. That’s the reason why engineers are in love with CAD files and Excel spreadsheets - it gives them full control of what they do. Excels are getting messy within time, but we can start a new file or open a new Excel spreadsheet.

Rob Cohee of Autodesk reminded me how much engineers are in love with files in his LinkedIn article – My Name is Rob, and I’m Addicted to Files. I captured few passages from Rob’s article before. He brilliantly explains the full engineering enjoyment of control over design and related information.

It started out small with a .DWG here, a .DOC, there with a sprinkle of .XLS files in between.

I had the freedom to create all this data, and the power is nothing short of addicting. Critical design requirements, tolerance, specification, and performance requirements, assembly instructions, a digital folder of file after file containing all of this critical information. I was the Michelangelo of AutoCAD R13 C4, the DWG was my canvas, safety was my muse.

The drawing file became everything. It was my design, requirements document, revision control, my parts list, my BOM, my supplier and procurement instructions, my cut list, my everything. All that data, all in one place locked away in my CAD file that only I had access to make modifications. The control was dizzying, euphoric at times. Any change to the drawing file had to go through me and me alone.

Rob’s article reminded me some of my old posts – The future of CAD without files. I still like very much a diagram I placed there from O’Reilly Radar article – Why files need to die. Here is my conclusion back into 2011.

The fundamentals of CAD and design systems are files. We use them to store assemblies, parts, drawings. In addition to that, we use them as a reference in many places. Do think “file” paradigm will live with CAD and other design systems forever? The movement of CAD vendors seems to me the obvious application of modern web principles to the world of design and engineering. The initial signals are here. CATIA V6 pushed the limits and eliminated files by connecting CATIA system directly to Enovia back-end. Autodesk cloud experiments with systems like AutoCAD WS made existence of files on the disc obsolete. PTC introduced Creo Apps. It will be interesting to see if PTC will come with the future idea of eliminating files. I think the computing and information paradigms are shifting from file-oriented to data (and web) oriented. The initial signs are here. The speed of this movement is questionable. Manufacturing is slow changing environment and engineers are very reluctant to changes.

PDM (Product Data Management) was a solution to end CAD file mess. PDM systems came to hunt for CAD and other files. The intent was to bring files into order, manage revisions, share data and… after some time, to eliminate files. We can see it started to happen now in some high-end systems such as CATIA V6. So, why PDM failed to detox engineers from files? Here is the thing… PDM was invented to help engineers to manage and control data. It sounds like engineers should like PDM, since it helps them to control files. But it didn’t go according to the plan. PDM added “frictions” into engineering freedom to create data in the way engineers want. Name control, check-in/out, approvals, etc. As a result of that, PDM failed to become a friend and turned to be engineers’ nightmare. Engineers don’t like PDM and in many situations engineers were forced to use PDM.

Working environment is changing fast. We are getting disconnected from files in our digital life. Our everyday workflows are getting distributed, mobile, disconnected from desktops and… files. We want to get access to data and not to files. To make this process successful, we need to think how to remove frictions. When you go to engineering school, you learn about importance of frictions. But software is different. Especially these days. Frictions can slow down the process of software adoption.

What is my conclusion? Engineering and manufacturing is slow changing environment. Engineers are conservative and design minded. Therefore, many PLM tools failed to become a favorite engineering data management and collaboration tool. Large teams accepted PDM tools because they had no choice. I believe, the future won’t belong to files. We are going to see more data-driven environment around us. To establish such environment is one of the main challenges for PLM companies today. To make it happen, PLM vendors must think how to remove frictions between users and PLM tools. Just my thoughts…

Best, Oleg

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How to build online community around CAD/PLM software?

October 13, 2014

  There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of […]

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Google Drive third-party apps and cloud PDM foundation

October 1, 2014

Designers and engineers working in manufacturing, architecture and construction firms are familiar with the idea of Z-drive. Usually, this is a name of drive that accessible in your local network (LAN). Usually, the same drive can be available also via WAN, but it is not always reliable because of latency, which can make your CAD […]

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CAD, PLM and Top 500 cloud app vendors list

September 5, 2014

The cloud is growing. Few years ago, some of us had a concern if cloud is fad and it will over fast. Since that time, we can see many new companies in cloud space as well as many companies turned their development efforts completely towards the cloud eco-system. If you like research, ranks and comparison […]

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What the Dropbox price drop means for engineers and cloud PDM?

September 2, 2014

Cloud storage is an interesting place these days. In my article CAD companies and cloud storage strategy few weeks ago, I discussed the aspect of cloud storage business. Cloud storage companies want your data and for that purpose they will make it very easy for you to sync your data into cloud storage. Dropbox just made […]

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The foundation for next PLM platforms

August 29, 2014

Platform. This is a sweet word in a lexicon of every developer. The desire of software vendors is to become a platform to fuel the development of other products and serve needs of customers. In my debates with Chad Jackson about granularity and integration earlier this month, I outlined what, in my view, can differentiate tools, […]

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Engineers and email workhorse

August 27, 2014

We love and hate email at the same time. Since early beginning (back in 1962) email remains one of the fundamental ways of electronic communication. One of the major email transformation back in 1990s was influence of internet and significant expansion of email content and functionality. In the world of software vendors banking on collaboration, […]

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Why unbundle 3D is hard for PLM vendors?

August 26, 2014

Unbundling is an interesting trend in many industries these days. It is relatively new marketing and business activity that helps to create new business offering, packages and product configurations. In many situations “unbundling” is a disruptive factors in many industries. Here is how it explained in Wikipedia article: Unbundling is a neologism to describe how […]

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