Unless you lived under the rock for the last few years, you’ve heard about Digital Twin. Wikipedia article gives a very simple definition of Digital Twin- as a digital replica of a living or non-living physical entity. Digital twin refers to a digital replica of potential and actual physical assets,…
Peter Thiel is famous for his recommendations about how to build a monopoly. I recommend his book Zero to One. There are four rules defined by Peter Thiel – (1) create 10x technology; (2) Follow network effect; (3) Use economy of scale; (4) start with a small market. I always…
Digital Transformation is in the air. Every company these days is transforming itself into a future digital universe. There are a lot of rational and important reasons why to focus on digital transformation. It brings new business models and unlocks new business opportunities. It helps to provide a better experience…
Unless you’ve been living under the rock for the last five years, you’ve heard a word – influencers at least once. Or maybe you’ve heard about influencer marketing. It is a form of social media activity that became very popular. It involves endorsement from influencers, people and organizations that possess…
I grew up in the Soviet Union at the time when the planet was going through The Soviet-American Arms Race, As a child, I remember a lot of propaganda related to the nuclear arms race. These days a lot of information about what happened 40-60 years ago is available. One…
Silos. We’ve heard this word many time. For many years, PLM sales pitch was to eliminate silos and create a single version of truth in an organization. Until now, singe version of truth is the best way to sell PLM. In my PLMx PI presentation last year, I shared my…
Technology and marketing are often going side by side. Today, I want to talk about SOA (service oriented architecture), web services, microservices and monolithic architecture. These issues raised many questions and created lot of confusion in PLM technology and marketing in the past few years. Let me start from “monolithic…
In the past “monolithic” thing has a strong association with a power. Wikipedia article – List of largest monoliths brings references to biggest stones used in construction and superpower you needed to have to make it happen in production. But in software, monoliths and monolithic architecture are becoming a symbol…
PLM is getting more competitive these days. Cloud technology development, SaaS applications and new business models injected competitive energy between old established PLM vendors, growing vendors and startups. Established PLM vendors learned how out-market cloud PLM newcomers. Debates about “true cloud” are interesting, but not very productive and PLM industry pretty…
Engineering.com webinar with fascinating name – Not your father’s PLM by Chad Jackson of Lifecycle Insight reminded me the textbook example of how some companies are coming ahead of itself. I’m talking about Oldsmobile. The story goes back into 1980s. Management at Oldsmobile were serving a specific market with a specific…
