"Marketing"

Demystification of “Monolithic PLM” Marketing

Demystification of “Monolithic PLM” Marketing

In the past “monolithic” thing has a strong association with a power. Wikipedia article – List of largest monoliths brings references to biggest stones used in construction and superpower you needed to have to make it happen in production. But in software, monoliths and monolithic architecture are becoming a symbol…

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Next PLM marketing battle – monolithic system

Next PLM marketing battle – monolithic system

PLM is getting more competitive these days. Cloud technology development, SaaS applications and new business models injected competitive energy between old established PLM vendors, growing vendors and startups. Established PLM vendors learned how out-market cloud PLM newcomers. Debates about “true cloud” are interesting, but not very productive and PLM industry pretty…

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Cloud PLM – the new generation of Oldsmobile?

Cloud PLM – the new generation of Oldsmobile?

Engineering.com webinar with fascinating name – Not your father’s PLM by Chad Jackson of Lifecycle Insight reminded me the textbook example of how some companies are coming ahead of itself. I’m talking about Oldsmobile. The story goes back into 1980s. Management at Oldsmobile were serving a specific market with a specific…

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5 ways to differentiate PLM products

5 ways to differentiate PLM products

In marketing, product differentiation is the process of distinguishing your product offering from from others, to make it more attractive to a potential buyers. One of the main reasons is to differentiate from competitors’ products. The objective of this process is to develop a position that customer will see as…

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10 thing you need to stop saying because you sound like PLM marketing robot

10 thing you need to stop saying because you sound like PLM marketing robot

The old joke says you can take any word from a terminological lexicon of manufacturing company and turn it into enterprise software. Just add “management” word… Product portfolio (management), Engineering change (management), Engineering document (management), Cost (management), Quality (management), Material requirement (management), etc… The reason for that is simple. After…

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It is time to stop marketing CAD/PLM cloud and move to deployment

It is time to stop marketing CAD/PLM cloud and move to deployment

Do you remember the time when the term “dot-com company” was booming around? Getting back to late 1990s, so called dot.com or “internet companies” were around to attract people using internet access. After stock market crash around a year 2000, most of these companies dropped “.com” suffix from their names….

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CAD and cloud marketing controversy

CAD and cloud marketing controversy

  CAD and PLM marketing folks have tough time these days. It has been just five years ago, when Jeff Ray, former CEO of SolidWorks shocked everyone at SolidWorks World 2010 by introducing the SWAT team with the objective “to kill SolidWorks”. You can navigate back in time to SolidSmack…

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Sweet Dreams about Product Innovation Platforms

Sweet Dreams about Product Innovation Platforms

Everyone likes innovation. It gives you good feeling and brings the whole power of imagination into your brain. If you Google “innovation”, you can find so many interesting things. For example, famous quotes from Steve Jobs, Albert Einstein, Henry Ford and others about innovation. Navigate here to read more. My favorite…

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PLM vs Excel: Bullfight and Prohibition

PLM vs Excel: Bullfight and Prohibition

PLM has love and hate relationships with Excel spreadsheets. PLM vendors are spending marketing dollars campaigning to replace Excel. The last post by Lionel Grealou caught my attention during the weekend. Navigate to read PLM vs Excel post here. In addition to to almost traditional confirmation that PLM can outperform Excel…

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Growth hacking PLM sales

Growth hacking PLM sales

Enterprise sales is one of the most conservative things in sales eco-system. Despite many changes that happened in our life for the last 10-15 years, this particular experience doesn’t change much. You probably heard best recommendation about how to stop “PLM sales” calling you – buy something from these guys….

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