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PDM

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Here is the passage I captured during my weekend reading – We only sleep at night because Facebook, Google, Apple, Amazon, Microsoft, and Elon Musk don’t want our businesses. Yet. It came from the Warren Ellis’ article The New Tech Disruption: Murdering Businesses and Haunting Their Corpses. The article is a very nice summary of examples demonstrating the dynamics of businesses these days and aggressiveness towards earlier partners and future competitors. It is must read for everyone who is building business these days. Here is one example:

If you build your business on top of someone else’s system, eventually they’re going to notice. Just last week, the livestreaming app Meerkat, which uses Twitter to transmit, felt a cold breeze pass through the room when Twitter bought the competing system Periscope, which will doubtless be baked into Twitter as soon as possible. Digital businesses can murder and haunt their own parasites.

The article made me think more about what happens in product data management (PDM) businesses. Let me go back in time into 1990s or maybe even earlier. Do you remember the beginning of PDM (product data management)  or how it was called TDM (technical data management)? PDM was born to manage CAD files. The fundamental idea was to solve a problem created by CAD system. CAD systems used files to store data. But, as you know, most of CAD systems are not creating single file, but use MANY files to store data. These files are interconnected for different purposes – parts are used by assemblies, drawings are created out of parts. If you are user of AutoCAD, you must be familiar with the mess that can be created by usage of XREFs. Trying to re-use and share design was painful. You can hear customers screaming for decades about how to find a last revision of a document.

So, the problem was clear identified. The pain was here and PDM vendors came up with a value to help customers – data management system that can keep record of all these files and provides a set of functions to search, share, change, etc. More than 2 decades later, there are no so many PDM companies left. Most of them (successful) were acquired by CAD vendors, many of less successful disappeared. However, what I found mostly interesting is that pain is still here. Users are struggling to manage CAD files, revisions, re-use, search and share files.

During last few years, we had a renaissance of PDM driven mostly by cloud technology. Cloud is an ideal paradigm to share data. So, the idea to develop cloud products to share and view CAD data was appealing to many companies. Some of them developed very good products customers really like, but I can carefully state that none of them turned into sustainable businesses.

So, what happened? Here is my guess – all PDM businesses were murdered… by CAD vendors. Think about acquisition as a kind of murder too. Each CAD vendor acquired (or developed)  PDM product, which was  ”the best for a specific CAD”, but never provided an equally good solution for multiple CAD systems. Most of “other CAD integrations” are developed by partners because of limitations of licensing and partnership agreements. Independent PDM vendors put their focus on developing of multi-CAD strategies and struggled to keep up with CAD features development and API support.

The things are getting more interesting these days. The new era of cloud CAD systems is coming. The most interesting part of cloud CAD systems is that in order to make them successful, CAD vendors will have to solve fundamental PDM problem – to store design data, manage revisions, search and re-use existing designs. You can read more about this in my earlier post – Cloud CAD will have to solve PDM problem at first place.

Last week I attended Onshape webinar where Jon Hirschtick explained why Onshape decided to develop new generation of CAD systems using cloud platform and new browser based technologies. You can see recording here. The following slide caught my attention. You can clearly see – Onshape is going to provide PDM functionality with no additional license cost to all Onshape users.

onshape-data-management

Autodesk, which is strategically focusing on development of cloud technologies and applications for the last five years, is coming with the similar functionality in their Fusion360 product. I captured the following table at Autodesk Fusion360 website. As you can see core PDM functionality is included into Fusion360 subscriptions.

autodesk-fusion360-pdm-functions

The following video is a good demo of Fusion360 data management.

What is my conclusion? PDM business is built on top of CAD systems. In the past, CAD vendors had “love-hate” relationships with PDM businesses. Depends on the time and specific situation, PDM was out of CAD priorities. In some periods PDM businesses helped CAD vendors to collaborate and compete. Things are changing today. Data management is very critical for CAD business. CAD vendors cannot avoid it and let other companies to manage their data. Data management (PDM) is an essential part of cloud CAD success, since it is a part of their “platform” and data management strategies. I can see some interesting competition in front of us about how to get data management done right from cost and user experience standpoints. If your technology knows how to manage CAD data in the cloud, you can be a valuable asset for CAD vendor. If you are building PDM business, you probably will be a target for a future murder. Just my thoughts…

Best, Oleg

Image courtesy of nonicknamephoto at FreeDigitalPhotos.net

 

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My yesterday post – Will cloud CAD inherit data interoperability problem? raised few interesting discussion about cloud data management in PDM/PLM implementations. How cloud CAD/PDM will make our life simpler? In my view, the most important part is to exclude files from data management chain. By doing that, new cloud based CAD systems are able to make data flow much easier. Existing check-in/out behavior will become redundant in cloud systems, cloud applications can save data instantaneously and redundantly and will allow you to restore to any point of changes. I also hope cloud CAD systems will have lock function in case you want to prevent somebody else from changing your design. The same mechanism will also provide a way to branch design options much easily by leveraging direct data access to all design data stored in the cloud databases. This is my dream scenario.

However, data interoperability of new CAD/PDM bundles seems to be a potential point of failure. And it is can slow down adoption of cloud CAD systems in environments that require integration with existing desktop CAD, PDM and PLM systems. The following Engineering.com article can give you some context to the problem -Dassault or Siemens PLM? The Contrasting Paths of Jaguar Land Rover and Volvo Cars. It speaks about challenges of large manufacturing companies related to usage of CATIA V6 / ENOVIA PDM. Here are few passages that caught my attention:

Volvo invested in Siemens PLM solution Teamcenter as a backbone, and kept CATIA V5. However, the automaker is reluctant to switch to CATIA V6 and the 3DEXPERIENCE/Enovia V6 platform. “We will not use the V6 version if it requires double PDM installations”, says VCC’s Andreas Westholm, IT Director – Geely Liaison. 

Volvo will not use CATIA V6 if it requires a second PDM implementationAll CATIA files are managed in Teamcenter. Since Volvo does not have any plans at this time to migrate to CATIA V6, they don’t need Dassault’s Enovia PDM as an intermediate step in the data management. 

”It is not possible to work effectively with two PDM systems”, asserts the Volvo IT-director. ”And we will not use CATIA V6 if it requires double PDM installations. However, we will bring in a new V5-V6 release that facilitates the import of V6 information”.

Potentially, any cloud CAD (with embedded PDM functionality) can create a situation similar to CATIA V6, which is a problem. Engineering and manufacturing companies have very slow process of new software adoption. So, to be successful, cloud CAD systems will have to co-exist and be used alongside with existing desktop CAD systems. What is even more important, new cloud CAD systems will have to be integrated with existing PLM products to become part of product development processes. How to prevent future cloud CAD systems from a problem described by Volvo?  How to avoid future “double PDM tax” on cloud CAD systems?

I think the answer is in a new cloud system architecture. It reminded me one of my old posts – Why PLM needs to learn Web APIs? A potential solution to the double PDM integration problem is future cloud CAD platforms, web APIs and data openness. Think about the way most of modern web platforms are consuming data. Seamless data streaming, avoiding local temp file storage and standard REST-based API is allowing us to create better integration between web systems. This is a way new cloud CAD solutions can be seamlessly integrated into existing PLM solutions and eliminate “double PDM tax”.

What is my conclusion? Future of cloud CAD/PDM bundles is promising and can provide many advantages to users – transparent data management, ease of revision management and collaboration. However, it is very important to think how new cloud solutions will be integrated with existing PLM platforms. Openness and web-based APIs are two most critical elements to support integration and adoption of new systems. Just my thoughts…

Best, Oleg

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Cloud and CAD are probably getting to the point where it starts become a real thing. Autodesk Fusion360, Onshape, SolidWork Industrial design. It is likely to absorb some PDM functionality to make collaboration, branching, revisions and other data management tasks easier. Cloud CAD means no files, so engineers have nothing to mess with… Life is getting more Googley if you read John McEleney Onshape blog.

However, here is the thing… What if (for some crazy reason, which is easy to imagine when you deal with engineers :) ), customer will decide to do a work with two cloud CAD systems? It is not unusual to see multiple desktop CAD systems in engineering organizations, so why cloud CAD will be any different.

In my yesterday blog –  Cloud CAD infrastructure is getting more PDM-ish, I draw the picture of cloud CAD/PDM bundle helping us to collaborate and manage revisions. Now how two cloud CAD systems will work together? I’ve been trying to bring my cloud imagination and thought about Google Docs and Office 365 services co-existence. Actually, it is not very nice story- I can easy get my files distributed between my Dropbox, Google Drive and OneDrive accounts. So, what if my parts will be stored on Google Drive and Assembly on Dropbox? Not sure I will like it…

Similar problem in PLM world created many debates and issues. Do you remember Dassault CATIA V6 story, which required ENOVIA backend to run it? It made few customers unhappy when they discovered that they need to run two PDM/PLM systems.  I can see some similarity with multiple CAD/PDM cloud bundles co-existence and interoperability.

What is my conclusion? How engineers will collaborate using multiple CAD cloud software? Cloud technology is great, but it looks like cannot magically resolve some old fundamental problems of multiple systems, collaboration and interoperability. I wish cloud CAD / PDM vendors will think about it upfront before customers will find themselves in the middle of messy CAD / import/export/migrate data scenarios. Just my thoughts…

Best, Oleg

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Cloud CAD infrastructure is getting more PDM-ish

March 2, 2015

PDM was long time a step child for many CAD systems. To deal with CAD files, their relationships and dependencies including multiple revisions of document was complex and painful. So, many customers just gave up and stored files on shared drives. It was okay until the our life was disrupted by a new way to […]

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The future of free PDM

February 11, 2015

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of […]

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Cloud CAD will have to solve PDM problems at first place

February 9, 2015

The race towards CAD in the cloud is getting more interesting every day. I’ve been watching SOLIDWORKS World 2015 live streaming this morning. Overall SOLIDWORKS show was very impressive, as usual. I look forward to keep watching it following days. However, what caught my special attention today is a presentation of a new cloud product – […]

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3D printing of electronics can change product data management

February 4, 2015

3D printing is changing the way we can manufacturing products. Which potentially means changes in how companies are going to manage product development processes. While it is still unclear how it may happen, I wonder if 3D printing can also change the way we manage data about product. Forget about 3D printing as a way […]

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What I learned about PLM from six years of daily blogging

February 3, 2015

Here is my personal story about blogging. I started to blog more than six years ago. The idea of blogging came to me from intensive meetings with customers that I had as Dassault SmarTeam CTO. I spent time discussing implementations and problems customers are experiencing with PLM solutions. These discussions inspired me to spend more […]

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How to transform old CAD-PDM integration paradigms

January 23, 2015

Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM […]

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Cloud PDM: stop controlling data and check shadow IT practices

January 20, 2015

An interest of customers in cloud PDM solution is growing. I guess there are multiple factors here – awareness about cloud efficiency and transparency, less concern about cloud security and improved speed and stability of internet connections. If you are not following my blog, you can catch up on my older blog articles about cloud PDM […]

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