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My yesterday post – Will cloud CAD inherit data interoperability problem? raised few interesting discussion about cloud data management in PDM/PLM implementations. How cloud CAD/PDM will make our life simpler? In my view, the most important part is to exclude files from data management chain. By doing that, new cloud based CAD systems are able to make data flow much easier. Existing check-in/out behavior will become redundant in cloud systems, cloud applications can save data instantaneously and redundantly and will allow you to restore to any point of changes. I also hope cloud CAD systems will have lock function in case you want to prevent somebody else from changing your design. The same mechanism will also provide a way to branch design options much easily by leveraging direct data access to all design data stored in the cloud databases. This is my dream scenario.

However, data interoperability of new CAD/PDM bundles seems to be a potential point of failure. And it is can slow down adoption of cloud CAD systems in environments that require integration with existing desktop CAD, PDM and PLM systems. The following article can give you some context to the problem -Dassault or Siemens PLM? The Contrasting Paths of Jaguar Land Rover and Volvo Cars. It speaks about challenges of large manufacturing companies related to usage of CATIA V6 / ENOVIA PDM. Here are few passages that caught my attention:

Volvo invested in Siemens PLM solution Teamcenter as a backbone, and kept CATIA V5. However, the automaker is reluctant to switch to CATIA V6 and the 3DEXPERIENCE/Enovia V6 platform. “We will not use the V6 version if it requires double PDM installations”, says VCC’s Andreas Westholm, IT Director – Geely Liaison. 

Volvo will not use CATIA V6 if it requires a second PDM implementationAll CATIA files are managed in Teamcenter. Since Volvo does not have any plans at this time to migrate to CATIA V6, they don’t need Dassault’s Enovia PDM as an intermediate step in the data management. 

”It is not possible to work effectively with two PDM systems”, asserts the Volvo IT-director. ”And we will not use CATIA V6 if it requires double PDM installations. However, we will bring in a new V5-V6 release that facilitates the import of V6 information”.

Potentially, any cloud CAD (with embedded PDM functionality) can create a situation similar to CATIA V6, which is a problem. Engineering and manufacturing companies have very slow process of new software adoption. So, to be successful, cloud CAD systems will have to co-exist and be used alongside with existing desktop CAD systems. What is even more important, new cloud CAD systems will have to be integrated with existing PLM products to become part of product development processes. How to prevent future cloud CAD systems from a problem described by Volvo?  How to avoid future “double PDM tax” on cloud CAD systems?

I think the answer is in a new cloud system architecture. It reminded me one of my old posts – Why PLM needs to learn Web APIs? A potential solution to the double PDM integration problem is future cloud CAD platforms, web APIs and data openness. Think about the way most of modern web platforms are consuming data. Seamless data streaming, avoiding local temp file storage and standard REST-based API is allowing us to create better integration between web systems. This is a way new cloud CAD solutions can be seamlessly integrated into existing PLM solutions and eliminate “double PDM tax”.

What is my conclusion? Future of cloud CAD/PDM bundles is promising and can provide many advantages to users – transparent data management, ease of revision management and collaboration. However, it is very important to think how new cloud solutions will be integrated with existing PLM platforms. Openness and web-based APIs are two most critical elements to support integration and adoption of new systems. Just my thoughts…

Best, Oleg




I’ve been attending m3 Manufacturing meetup in Berlin earlier this week. It was a very interesting gathering of makers, hardware geeks and manufacturers. Absolutely crazy agenda organized by Lutz Villalba, founder of More information about the event is here. Photos from the event is here. I wanted to share my presentation – The route beyond PLM and some of my thoughts.

Some of my thoughts after the event…

The impact of new generation on manufacturing is much bigger than you can think. I’m speaking about generation of people that grew up with internet in mind and generation of people that using web as a platform for everything in their life. Those people are using cloud applications and mobile devices naturally. They are sending less emails and using Whatsapp chat. They are using online tools like Google Docs and don’t know how to save Microsoft Word files. They don’t understand word “processes”, but know exactly how to manufacture new cool products.

What is my conclusion? New generation of people is getting access to modern manufacturing environments and tools. It is very interesting moment.  Watch it carefully- many amazing things will go out of there.  Just my thoughts…

Best, Oleg



Why PLM should leave a comfort zone?

by Oleg on February 27, 2015 · 2 comments

Thoughts after PI Congress in Dusseldorf…


Earlier this week, I attended PI Congress in Dusseldorf. For me, it was an interesting experience. I had no chance to attend PLM events for almost two years. PI Congress is an event I know from a very first time it was introduced in London back in 2011. The event became bigger and now have much richer content. Take a look on a 2015 program here. You can check back on twitter and take a look on a stream of updates and slides. I had great time discussing variety of PLM related topics with people I know many years. I met bunch of new people and got introduced to new ideas. I will share some of them later over the weekend and next week.

The topic I want to discuss today is a bit controversial… But let’s call the elephant in the room. PLM industry is stuck in a comfort zone. We know that. We know problems of PLM industry. We know problems of PLM systems and vendors. But we live with the status quo. Why? The simple answer is because it is a well-known comfort zone. We know how to live here. We know how to struggle with complex PLM projects. We know how to get executives on board of PLM projects and sell them the value propositions of PLM implementations. We know to run PLM implementations, import data and bring service organizations to complete PLM projects. We know how to upgrade PLM systems and get support from PLM vendors to do so. We know all that…

I’m coming today with three main reasons why I think PLM industry must leave a comfort zone.

1- Existing paradigms have slow ROI

Each large manufacturing firm is completed 2-3 cycles of PLM implementation for the last 15-20 years. Some of them did it with a single vendor. Some of them jumped a ship and moved between vendors. Technologies changed, version changed, user interface changed. However, the fundamental ideas of PLM remained the same. PLM systems are creating data model to manage information about product and related product development processes. This “implementation” process is tedious and complex. It is about existing manufacturing environment, ways people organize their work and people ego. Most of companies are doing so because they don’t know how to do things differently.

2- New generation of people

New generation of people grew up for the last decade. Those people are using cloud applications and mobile devices naturally. They are sending less emails and using chats. They are using Google Docs instead of Microsoft Office files. They are less thinking about processes and more thinking about design excellence. These people are getting access to modern manufacturing tools and environments and they are creating amazing products.  We see them around every day.

3- Connected life 

Our life is getting more connected every day. Think Network with capital “N”. It means nothing is located in a single place. Even more. It is less important where things are located and where people are working. What is important is to get an access to the network. As soon as you connected, you can do the job. People, devices, processes – all connected in a single live environment. Opposite to that, our PLM systems are about how to put data in a single database. How individual company databases can be connected in a Network? There is a gap here we need to close.

What is my conclusion? One of the sessions at PI Congress was not PLM related. It was a presentation done by Alisee de Tonnac, co-founder of Seedstars World. Check her profile on twitter.  I want to bring  only one statement from that presentation - “You’re so far behind, you think you’re first”. Think about it… Change is our biggest fear. In everything… We are afraid of change, so we keep existing systems, existing paradigms and do very little to introduce something new. However, the time is running out. Fast ROI, global, connected and mobile business environment – this is only a short list of what industry is demanding from PLM environment. Young generation of people is less interested in old acronyms, but more focused on how to get a job done efficiently. They are running bunch of cloud tools that have nothing to do with PLM paradigms. Some of them are politely asking “what is PLM”, but trying to bring systems they understand to design, engineer and manufacturing products differently. So, kick ourselves of out of comfort zone is hard. But we need to do that. Just my thoughts…

Best, Oleg



What will change existing PLM paradigms?

February 26, 2015

It is not uncommon to hear about “changing paradigms” in different domains these days. We are watching Netflix and disconnecting cable TVs, using Uber instead of driving our own cars. Yesterday at PI Congress, I saw the following slide demonstrating examples of digital disruption in different industry domains. Which obviously made me think about disruption […]

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PLM and changes in manufacturing eco-system

February 23, 2015

In my previous post, I summarized changes in enterprise software that are going to influence a future of PLM. But enterprise software is not only thing that impacting PLM. A lot of new things are happening in manufacturing itself. You probably heard about “new industrial revolution”, “Manufacturing 4.0″, “makers movement”, etc. It is hard to put right […]

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New enterprise software reality for PLM vendors

February 20, 2015

I’m planning to attend PI Congress event in Dusseldorf next week. As part of the preparation, I’m taking a look back on past events. Back in 2012, I was presented at PLM Innovation 2012 event in Munich about PLM and consumerization. You can navigate and see my presentation. One of the topics I discussed was […]

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Irregular thoughts about PLM when skiing at high altitudes

February 16, 2015

[Updated 19-Feb-2015] I’ve been thinking about my blogging pattern this week. Taking time off, it is hard to keep up with a regular daily post schedule. However, it is hard to disconnect from PLM ideas completely. So, I decided to do something new.  I’m coming with one “live blog” with some irregular thoughts about PLM. […]

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Why existing standards can fail future PLM platforms?

February 12, 2015

There is a growing number of discussions related to  ”platformization” in PLM. Few weeks ago I had a chance to read CIMdata’s article Platformization: The Next Step in PLM’s Evolution by Peter Bilello. It speaks about reliability of future PLM solutions: Reliable solutions must be able to withstand multiple system upgrades and platform migrations. In turn, […]

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Why PLM got stuck with people?

February 10, 2015

I want to step back and look on PLM development trends for the last 4-5 years. Cloud PLM was one of the most visible one. It came as a result of enterprise software consumerization - the trend that made lot of mature web and cloud technologies available for enterprise organization. The adoption of cloud technologies by […]

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A message to my readers about Beyond PLM in 2015

February 9, 2015

Dear friends! I wanted to share some personal news with you. I decided to make a next change in my professional career in 2015. As you might noticed on my LinkedIn page, I will focus on PLM consulting, writing and social media. PLM consulting  Technology is changing fast these days. Cloud, social and mobile technologies […]

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