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PLM

PLM vertical PaaS strategies

by Oleg on July 25, 2014 · 0 comments

PaaS-plm-large-manufacturing

SaaS, PaaS, IaaS, DMaaS, … I’m sure marketing folks are having lots fun of new xaaS acronyms. The amount of publication about various strategies of services is skyrocketing. EDACafe article  - The Platform-as-a-Service Provides European Aerospace & Defence OEMs and Partners with Greater Collaboration Capabilities brings a story of “AirDesign” – the European aerospace and defense industry’s collaboration platform by BoostAeroSpace and Dassault System. The article taste a bit  marketing. Nevertheless, I found the following passage capture the rationale behind what AirDesign supposed to provide:

AirDesign drastically reduces operational costs for all partners through a single infrastructure, common exchange methods, open standards and easy access, all without adversely impacting existing information systems. All the primary European OEMs jointly requested and defined this platform in order to facilitate exchanges, support their suppliers’ ecosystems and generate new opportunities with services.

MMT article provides more analyzes on what Dassault and BoostAerospace are doing:

To manage the exchange of PLM data between all partners whatever their systems may be, AirDesign delivers three key capabilities through its digital exchange hub: 1/ The first allows an OEM to organize exchanges in the context of programs and projects, including the delegation of administrative roles; 2/The second is an integrated, secured and automatic technical data package exchange. The traceability needed for complex programs is a native capability, ensuring proper management of large technical files between OEMs and suppliers; 3/The third capability consists of access to a wide variety of services, including converters based on standards or approval services that a partner can use during an exchange.

The set of functionality above aren’t new. Large PLM implementation did it in the past.  The  problem of standardization and platform cost in supply chain eco-systems is critical. So, it is not unusual for partners to share single enterprise software infrastructure for design supply chain and more.

However, the notion of PaaS (Platform as a Service) is interesting. I’ve been blogging about that earlier – Will Cloud PLM develop PaaS option? and Cloud PLM and PaaS dilemma. It looks like PLM vendors is moving towards more vertical platform architecture. Especially for large companies and  business eco-systems, PaaS can provide an interesting solution – standardization and cost benefits. The information about private cloud deployment by AirDesign confirms earlier news about Dassault developing all cloud  PLM options.

What is my conclusion? I think we are going to see lots of PLM PaaS variations in a near term future. Large manufacturing companies are looking how to optimize cost and standartize infrastructure. This is an opportunity for PLM vendors to re-establish and sometimes re-develop their legacy systems in a new way. I’m sure lots of ENOVIA applications will be used in announced  AirDesign PaaS. Overall looks like PaaS is another way to sell  PLM cloud system to large manufacturing eco-system. Just my thoughts…

Best, Oleg

picture credit to MMT article

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Who will make PLM sexier?

by Oleg on July 24, 2014 · 0 comments

sexier-plm

Cool factor is trending in software these days. The time when software was ugly is probably in the past. Everyone wants to have a “cool app” – on the picture above you can clearly see the trend. Does it apply to enterprise software and PLM? It is a good question. Back in 2012, I asked it in my post – PLM: Ugly vs. Cool. While nobody specifically focused on how to develop cool PLM software, I can see an increased interest for improved user experience from PLM vendors.

cool-sexy-app-trend

UX magazine article Is there Room for Sexy in Enterprise Design? caught my attention few days ago. I found the discussion about emotional factor interesting and important. I especially liked the following passage:

The question enterprise technology companies need to ask themselves is “what does sexy mean to your enterprise customer?” Put another way, how do your customers want to feel when using your products?Every product, whether we realize it or not, produces an emotional reaction. As Donald Norman articulated in his seminal book Emotional Design, customers find aesthetically pleasing products more effective. Customers even “love” these products. Norman identified the commercial value in evoking some passion towards products, such as Gucci bags and Rolex watches. MailChimp’s Director of User Experince, Aarron Walter, took this one step further with his book, Designing for Emotion. He posits that the goal of emotional design is to connect with users and evoke positive emotions, which will make your users want to continue interacting with your product.

Article speaks about EchoUser research of emotions with enterprise customers. The following emotions are make sense to enterprise crowd – powerful, trust, flexible, calm, pride, accomplished. Cool and sexy are not in the list. So, is there a place for “cool and sexy” in PLM?  For long time PLM was associated with “complex” and “expensive”. At the same time, most of PLM commercial videos are cool and sexy. Sport cars, luxury airplanes, fashion shows, mobile devices. You rarely can see PLM video without such type of product examples.

I think, many PLM professionals these days are still trying to keep the association of PLM with complexity. My hunch, they are trying to justify expenses. Customers might think complex solution requires more budget, longer consultancy and service project. However, the other side of complexity is to feel absence of reliability and trust. This is not a simple decision for PLM consultants and software vendors.

What is my conclusion? People don’t like cumbersome software these days. There is no place for complex user experience even in enterprise software. What emotions should drive CAD and PLM software? How engineers should feel about software? I’d like to connect the results of engineering and manufacturing process with PLM tools. You cannot make good products with wrong tools. So, something should happen with PLM software. Complex PLM software is a wrong tool to build future cool products. Just my thoughts…

Best, Oleg

photo credit MidoriShoes

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controlled-collaboration

These days manufacturing businesses are more connected than ever before. Every manufacturing company (even smallest startup) has a tremendous need for collaboration – help multiple engineers to get involved into the design process, communication with suppliers, plan manufacturing processes, etc.  Social networks and open web inspired many companies to develop collaboration software that mimic consumer social software. One of the main attribute of every social software (Facebook, G+, twitter and others) is so called “activity stream” or “news feed”. The trend was strong and produced lots of copycats. The successful and lucky ones got acquired. Many of less successful died.

The idea of activity stream is very powerful. It allows you easy share and consume information. However, here is a thing – it is not protected from “noise vs. signal” problem. The more people you follow – more information will flow into your activity stream(s). You end up with messy stream of information you cannot keep up with. It is probably okay for public news or even for executives in a company interested to keep up with what is going on. However, it is probably not a good experience for engineers that need to work together on the same design or discuss next engineering or manufacturing change request. Also, it is probably not a very useful as a tool  to communicate between departments and suppliers. And… this is absolutely wrong model to use for process management.

All problems I mentioned above is actually making the adoption os social system for collaboration questionable. I can see many confirmations to that. CMSWire article  The Problem With Yammer? People Don’t Use It speaks exactly about the problem. Here is key passage:

But what if the problem is not about difficulty or learning curves but about culture? What if the problem with Yammer has nothing to do with the product itself and nothing to with usability, but rather with the fact that enterprise workers are holding onto email for dear life and are not prepared to give it up? Microsoft itself appears to be aware of this. The addition of complimentary Yammer for the new Office 365 plans appears to speak to that. However, if Microsoft’s updated offerings are a step in the right direction, they won’t solve the problem of social and collaboration in the enterprise.

Another interesting example – Facebook. Clearly the king of social networks recently introduced simple and very effective feature to get out of noise of your information stream – Save. It can quickly remind you old and well-known list of favorites. Navigate to TNW article – Facebook introduces Save, a new bookmarking feature to help tame your News Feed. Sounds like a simple feature, but it allows you to keep specific post out of noisy channel and focus on them later in a more controlled way.

These and many other examples made me think about what is needed to provide a better way to collaborate. My hunch is that “controlled list of topics” can better serve the need of engineers and other people to work together. How to make it? This is probably more tricky question. I can see it as the next logical step from email that still one of the most favorited tools to communicate. It also reminded me my post Why PLM shouldn’t miss next email move earlier this week.

What is my conclusion? Activity stream is a good way to present flow of information. However, the type of experience it creates is way too open and subject to be affected by information noise. I believe engineering tools should provide more tight way to communicate, exchange information and share data for collaboration purposes. This is main reason people are holding onto email as a best tool. New ways to collaborate is not here… yet. Just my thoughts…

Best, Oleg

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PLM implementations: nuts and bolts of data silos

July 22, 2014

Data is an essential part of every PLM implementation. It all starts from data – design, engineering, manufacturing, supply chain, support, etc. Enterprise systems are fragmented and representing individual silos of enterprise organization. To manage product data located in multiple enterprise data silos is a challenge for every PLM implementation. To “demolish enterprise data silos” […]

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Why PLM shouldn’t miss next email move?

July 18, 2014

Email is a king of communication in every company. Many companies are literally run by email. People are using it for different purposes -notification, collaboration and very often even record management. You can hear many discussions about how companies can replace or integrate email with enterprise and social collaboration tools. I captured some of them […]

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Will IBM and Apple open doors for mobile PLM future?

July 17, 2014

Enterprise software and Apple wasn’t much a success story until now. Don’t take me wrong – you can enterprise execs and even IT folks are using iPhones and other Apple devices. In my view, they do it mostly for mobile email and other cools apps. However, until now, the traction of iOS in enterprise was […]

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PLM and Manufacturing Startups: Potential Mismatch?

July 14, 2014

Selling PLM for SME was always a very controversial topic among PLM vendors. No consensus here. I wrote about it few months ago in my Why PLM stuck to provide solution for SME post and got  interesting follow up conversations with few industry pundits. Every PLM vendor has some special product offering ready for SME market […]

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Dassault is going to support all PLM cloud options by 2015+

July 10, 2014

For the last few years, I’m following cloud strategies of main PLM vendors – Aras, Arena, Autodesk, Dassault, Siemens PLM, PTC and few others. You can find some of my early notes here – PLM vendors, IT and cloud strategies. The variety of cloud options made statement “Cloud PLM” practically useless. I had a chance […]

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Will GE give a birth to a new PLM company?

July 9, 2014

Navigate back into histories of CAD and PLM companies. You can find significant involvement of large aerospace, automotive and industrial companies. Here are few examples – Dassault Systemes with Dassault Aviation, SDRC with US Steel, UGS with McDonnell Douglas. In addition to that, involvement of large corporation as strategic customers, made significant impact on development of many […]

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What PLM Architects and Developers Need to Know about NoSQL?

July 7, 2014

People keep asking me questions about NoSQL. The buzzword “NoSQL” isn’t new. However, I found it still confusing, especially for developers mostly focusing on enterprise and business applications. For the last decade, database technology went from single decision to much higher level of diversity. Back in 1990s, the decision of PDM/PLM developers was more or […]

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