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SolidWorks

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Cloud is transforming businesses and technologies. CAD and PDM are going to be transformed too. If you had a chance to follow my blog last week, you probably read my thoughts from Develop3D LIVE conference in Warwick, England. If you missed, navigate to my previous post – Develop3D LIVE set the stage for cloud CAD competition.

I found it interesting, but cloud CAD is coming at first to solve old PDM problem – multiple file copies, revision management, branching, data sharing and collaboration. If I look on both Autodesk Fusion360 and Onshape, I can see that PDM functionality is coming included. By doing that, new future price of PDM licenses is finally set to zero. However, there are some complications too.

Does cloud CAD/PDM solve all data management problems? There is no simple answer on this question. Here is the thing. If you think about single system – Fusion360 or Onshape, you can think about PDM as a solved problem. However, if you zoom out in your company business, the first question you can ask – what happens if I want to use both systems? Should I get two clouds? What will be interoperability between these two and future cloud CAD systems? Some of my thoughts about that are here – will cloud CAD inherit data interoperability problem?

Actually, cloud CAD systems are not alone in this multi-cloud challenge. My attention caught by TechCrunch article – BetterCloud Raises $25 Million From Accel To Create Universal Tools For Monitoring The Office Cloud. The opportunity BetterCloud is related to management multiple cloud services used by the same organization. While Google Docs and Office365 are much widely used than Fusion360, Onshape and cloud SolidWorks, the problem is very similar. Here is my favorite passage from the article:

That competition has been great for corporate IT departments in providing choice, but the diversity of options has also dramatically increased the complexity of managing these clouds within a corporate environment. Identities need to synchronize across platforms, and monitoring the performance and security of these services is challenging, particularly in a time of austerity in many IT budgets.In short, managing multiple clouds – or even just one – requires a whole new set of tools.

The association with Google Docs and Office is especially helpful, since Onshape is using Google Docs paradigm to demonstrate core principles of new cloud CAD architecture.

Manufacturing companies are familiar with the situation when they need to manage multiple PDM systems. Very often, this is a CAD/PDM/PLM configuration for companies using multiple CAD systems and central PLM/ERP systems. In such situation, companies are managing CAD data with PDM developed by each CAD vendors. It helps to maintain CAD version compatibility and support multiple CAD systems. Does it mean that double PDM tax will be coming to the cloud too?

What is my conclusion? Cloud systems are slowly became reality in many businesses these days. However, while solving one problem, it can bring new problems. Or, actually, it takes an existing problem and moves it to another place – to the cloud. Engineers will have to work with multiple cloud systems and leverage their advantages. However, it also creates new level of data management complexities. Just my thoughts…

Best, Oleg

Image courtesy of sumetho at FreeDigitalPhotos.net

 

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stairways-to-cloud

I attended Develop 3D Live yesterday in Warwick UK. It is probably the only vendor independent event focusing on CAD, 3D, design and engineering. It was my first time at Develop 3D Live. I think number of attendees was about 1’500 – 2’000 people at its peak time. All major CAD vendors presented at the event – Autodesk, Dassault Systemes, PTC and Siemens PLM. It was also first time public appearance for Onshape. The event was live streamed to U.S. time zones and had good twitter coverage at #D3DLive. You can follow the history of twitter stream here. I’m sure Develop3D will make recording available too.

Future CAD – #1 topic on the list

The future of CAD was the #1 topic on the list. The theme was set clear – cloud CAD. The agenda included keynotes from all CAD vendors – Carl Bass (Autodesk), Jon Hircshticsk (Onshape), Dan Staples (Siemens PLM), Gian Paolo Bassi (Dassault / SolidWorks), Brian Thompson (PTC)  and the panel discussion (Future CAD) with Jon Hirschtick, Mike Payne, Kevin Schneider, Gian Paolo Bassi and Nikola Bozinovic (Fra.me / aka Mainframe2). Presentation, panel, off line conversation made me think about this interesting “cloud moment” in engineering software. I’ve heard it from many people during the event – it is a time to shake CAD industry again.

A new history of cloud CAD

I think, the first time time, word “cloud” was mentioned out loud by one of major CAD vendors was SolidWorks World 2010. That was the time when SolidWorks introduced SolidWorks cloud prototype, which worked in browser and on Mac OS. Here is the passage I captured from Cadalyst article back in 2010.

Next came the buzz-worthy preview of SolidWorks on the cloud (aka software as a service, or SaaS), wherein software is hosted on powerful server farms and users access it using an Internet browser. “This is designed not for flash, but to solve problems and make your life easier,” Ray said, adding that the technology has been in development for three years. Cloud computing overcomes the challenges of software installation and maintenance and, according to the company, keeps data secure. It is multi-platform by its very nature, meaning it is accessible to users regardless of operating system, and it can accommodate touch-based modeling and finger and pen interaction — that is, any wireless-connected device from anywhere could link the user to the full functionality of the 3D software

The period of time between 2010 and 2015 is a good demonstration of the speed of changes in engineering industry domain. It took long five years, lot of debates, many technological changes and here you go – cloud CAD became mainstream topic in the conference agenda. It still doesn’t mean the majority of CAD users are moving to the cloud. But the trend is clear – people are exploring the opportunity and potential of cloud CAD today. The reality - we are just scratching the beginning of a much bigger change of what cloud CAD will do to engineering and manufacturing software. The fun time is ahead.

Business and licensing model changes

Cloud is a topic that often brings confusion between technology and licensing. Cloud based business models are taking their roots back into ASP business (Application Service Provider) and, lately, to SaaS (Software as a Service). SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”. The “hosting” element of SaaS is not required and you can provide subscriptions for the software installed on a desktop too.

Subscription based licensing popularity is growing in engineering and manufacturing software. Many of CAD and PLM vendors are shifting their licensing into “subscription only” these days. Although, licensing is very important, it is not specifically related to “cloud CAD” discussion in my view. There are many examples of software that delivered as installed application, but sold on subscription basis.

Technologies

The discussion is heating up when it comes to cloud CAD and technologies. I want to mention some of them – data management, graphic, geometry modeling, browser, security, virtualization.

Data management is one of the key components of cloud CAD. Some of you can be surprised, but cloud CAD is coming first to solve PDM problems related to poor data management of CAD files – accessibility, locations, references, copies, sharing, versions, collaboration. To make it happen, cloud CAD should come with solid data foundation capable to manage data using modern database and cloud storage technologies.

Graphic systems. The debates here are going around how rich CAD graphic can be available on different devices – laptops and mobile devices. Remember, original CAD high performance workstations had impressive performance characteristics. Very often, CAD systems worked with dedicated graphic cards and specific memory requirements. How is it going to change? Time will show that.

Geometry modeling is important for CAD and in defines critical foundation characteristics. Interesting enough, this technology is not much in focus for the moment. I didn’t capture many discussions about that. It looks like CAD vendors are going to leverage existing geometrical kernels and will focus on geometric modeling later. Although, I can see some interesting potential to simplify migration from existing CAD systems to new cloud products using same geometric modelers. The most interesting one here is SolidWorks and SolidEdge to Onshape migration (all systems are sharing Parasolid kernel).

Browser. This is an important technological component to deliver cloud CAD. The debates “cloud vs. browser” are heating up. The ability of browser to run full CAD system is an interesting opportunity that cannot be underestimated. If browser will be capable to deliver full CAD functionality, it can become a big deal in removing entry barrier for customers. It is also connected to the discussion about “offline” use. Internet is still unreliable in some places and we are going to hear many debates how to get advantage of cloud CAD without internet access.

Security. This is “red herring” discussion. The topic of security is important, but it is equally important for non-CAD domains. Each group of customers will take their own path and speed in cloud adoption and security requirements will follow these groups.

Virtualization. This is an interesting technological topic. Especially, when it comes to the desktop. The potential to virtualize desktop and run all Windows applications “as is” on the cloud is inspiring many companies. It brings many other questions. One of them – do we really want to bring messy desktop experience to the cloud? I’d prefer to leave all file and data management problems behind and not to move it to the cloud. However, virtualization can be a greatest short term opportunity for cloud and CAD.

Cloud CAD: products and differentiations

I assume all CAD vendors are recognizing cloud as a trend, opportunity and change that is coming to the industry. Their strategies and reactions are different. Some of them are using cloud as a jump start to shake up the industry. On the conservative side, vendors accept cloud as a technology for new type of delivery models. Below, I put a short summary capturing position and reaction of CAD vendors on cloud CAD future as it was discussed during Develop3D Live.

Autodesk: Cloud is strategic direction for Autodesk. According to Autodesk, cloud is not a future, but reality Autodesk is living for the last five years. Autodesk developed many cloud products. Autodesk Fusion360 is a central part of cloud CAD offering. The focus of Fusion360 to provide support for design, engineering and manufacturing workflows by leveraging data and social collaboration.

autodeskcloud

Dassault Systems / SolidWorks: Cloud is a delivery technology for SolidWorks and Dassault. SolidWorks Industrial Design is a new cloud product for conceptual design. Cloud is part of a broader vision of 3DEXPERIENCE platform, which support a diverse set of design, engineering and manufacturing workflows.

solidworkscloud

Onshape: As a newcomer company, Onshape is laser focused on technological differentiators – pure browser and no installation required. PDM functions are included in core Onshape product and provide support for versions, branches, undo/redo and collaboration.

onshapecloud

PTC: Unfortunately, I missed PTC session at Develop3D Live. In my view, PTC is slowly moving towards cloud. One of their last announcements was about new “cloud PLM” offerings. I also think, PTC was the last CAD vendor that said “cloud” word in public. I haven’t heard about anything related to “cloud CAD” from PTC. But maybe PTC is baking something for coming PTC Live conference .

Siemens PLM / SolidEdge: Cloud is clearly a delivery technology for SolidEdge. Recently announced cloud trial version of SolidEdge delivered using virtualization layer and it is complimentary to their cloud PLM IaaS strategies.

solidedge-cloud

What is my conclusion? It is a time to shake CAD industry with cloud. I’ve heard this statement many times from attendees of Develop3D Live. It will be interesting to see the development of products and technologies for the next few years. For new vendors like Onshape (and maybe few others in stealth mode) it will be a race towards traction and customer adoption. Established CAD vendors can clearly leverage their existing customer base. It is much easier to preserve existing customers rather than sell to new ones. I’m sure we will see many interesting turns and new opportunities discovered on the road to cloud CAD. Just my thoughts…

Best, Oleg

Image courtesy of Idea go at FreeDigitalPhotos.net

 

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The future of free PDM

by Oleg on February 11, 2015 · 0 comments

free-pdm-suff

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of course, not a silver bullet to solve any problem. I can define two main use cases for free service or software: 1/ multi-level business schema in which monetizing is enabled by free product. The best example is Google. More generic use case is any ads selling in social networks; 2/ freemium model in which free product used to increase market share and product reach. Despite many discussions about significant potential of freemium models, it didn’t change the grand business schema in PDM/PLM. Most of “free” examples are coming into option #2 I mentioned above. PLM is a system that must be “sold” opposite to other products that can be “bought”. However, PDM is a bit different. Last 2-3 years indicated some shifts in PDM development. The value became more clear, the functionality is more standard and cloud file sharing and storage tools gave some vision for the future of PDM. In parallel, CAD/PDM integration became more integrated and customers are often assume that it must be provided by CAD vendors.

Today was a big day for customers looking for PDM solutions. First news came from SolidWorks World 2015. Here is the news – I picked it up from #SWW15 tweet feed – SOLIDWORKS 2016 package will include Standard PDM.

sw2016-free-pdm-1

Second news came from GrabCAD. A short email from GrabCAD this morning informed me that GrabCAD Workbench is now completely free. According to Hardi Meybaum, GrabCAD CEO here is why GrabCAD decided to make Workbench free.

…the reason is a focus on growing the community. “Our goal with this change is to reach more people. Returning to the free model of Workbench will increase the speed of adoption and support uninhibited product design collaboration.”

These two events made me think about future trajectories of PDM value proposition and pricing. Few interesting data points – if you are listening to companies developing cloud CAD solution, you can get the message – future cloud CAD won’t require PDM. More specifically, PDM will be a fundamental part of cloud CAD allowing people to collaborate on design. Even more, it will be much more transparent and intuitive than today. On the other side, generic cloud file sharing and collaboration tools are getting much more smarter and can quietly become ready to manage CAD files. Last, but not least – the complexity of CAD / PDM integration is well know fact. The trend towards simplification of integration and an attempt to re-imagine the way PDM can be integrated with PDM gain some support from both software vendors and customers. It might end up by removing check-in/out commands or tight bundling of CAD/PDM solutions coming from CAD vendors.

What is my conclusion? Everyone needs to manage CAD data, but nobody wants to implement CAD data management. My hunch, GrabCAD decided to give away Workbench to reach more customers and learn more future potential of GrabCAD business models. SolidWorks is trying to gain more market share from own customers without PDM solutions before they will implement free cloud PDM from other vendors.  SolidWorks customers will get standard PDM package for free, which is a good news for large amount of companies having 2-3 SolidWorks seats. It looks like we are in the beginning of PDM market disruption. I can be wrong, but users are winning and this is what mostly important. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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Cloud CAD will have to solve PDM problems at first place

February 9, 2015

The race towards CAD in the cloud is getting more interesting every day. I’ve been watching SOLIDWORKS World 2015 live streaming this morning. Overall SOLIDWORKS show was very impressive, as usual. I look forward to keep watching it following days. However, what caught my special attention today is a presentation of a new cloud product – […]

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How to transform old CAD-PDM integration paradigms

January 23, 2015

Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM […]

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PDM & PLM UI Makeup: new trend in user experience

November 12, 2014

User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days […]

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The path towards ubiquitous CAD cloud drive

November 4, 2014

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, […]

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How to build online community around CAD/PLM software?

October 13, 2014

  There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of […]

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What cloud PLM cannot do for you?

September 19, 2014

It has been already few years since I started to discuss cloud PLM opportunities on my blog. I found one of my early blogs about PLM and cloud – PLM and cloud: hold the promise? So, what changed since then? Actually, quite a lot… We’ve seen massive adoption of cloud and mobile by businesses in […]

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CAD, Engineers and Online Communities

February 19, 2014

Remember our life before internet? The meaning of community was about social group that shares common values. Actually, the history of communities is longer than history of CAD software . So called “Community Rules” were mentioned in one of the first scrolls found in Qumran Cave. Community word often explains common geography or environment. However, […]

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