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SolidWorks

The future of free PDM

by Oleg on February 11, 2015 · 0 comments

free-pdm-suff

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of course, not a silver bullet to solve any problem. I can define two main use cases for free service or software: 1/ multi-level business schema in which monetizing is enabled by free product. The best example is Google. More generic use case is any ads selling in social networks; 2/ freemium model in which free product used to increase market share and product reach. Despite many discussions about significant potential of freemium models, it didn’t change the grand business schema in PDM/PLM. Most of “free” examples are coming into option #2 I mentioned above. PLM is a system that must be “sold” opposite to other products that can be “bought”. However, PDM is a bit different. Last 2-3 years indicated some shifts in PDM development. The value became more clear, the functionality is more standard and cloud file sharing and storage tools gave some vision for the future of PDM. In parallel, CAD/PDM integration became more integrated and customers are often assume that it must be provided by CAD vendors.

Today was a big day for customers looking for PDM solutions. First news came from SolidWorks World 2015. Here is the news – I picked it up from #SWW15 tweet feed – SOLIDWORKS 2016 package will include Standard PDM.

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Second news came from GrabCAD. A short email from GrabCAD this morning informed me that GrabCAD Workbench is now completely free. According to Hardi Meybaum, GrabCAD CEO here is why GrabCAD decided to make Workbench free.

…the reason is a focus on growing the community. “Our goal with this change is to reach more people. Returning to the free model of Workbench will increase the speed of adoption and support uninhibited product design collaboration.”

These two events made me think about future trajectories of PDM value proposition and pricing. Few interesting data points – if you are listening to companies developing cloud CAD solution, you can get the message – future cloud CAD won’t require PDM. More specifically, PDM will be a fundamental part of cloud CAD allowing people to collaborate on design. Even more, it will be much more transparent and intuitive than today. On the other side, generic cloud file sharing and collaboration tools are getting much more smarter and can quietly become ready to manage CAD files. Last, but not least – the complexity of CAD / PDM integration is well know fact. The trend towards simplification of integration and an attempt to re-imagine the way PDM can be integrated with PDM gain some support from both software vendors and customers. It might end up by removing check-in/out commands or tight bundling of CAD/PDM solutions coming from CAD vendors.

What is my conclusion? Everyone needs to manage CAD data, but nobody wants to implement CAD data management. My hunch, GrabCAD decided to give away Workbench to reach more customers and learn more future potential of GrabCAD business models. SolidWorks is trying to gain more market share from own customers without PDM solutions before they will implement free cloud PDM from other vendors.  SolidWorks customers will get standard PDM package for free, which is a good news for large amount of companies having 2-3 SolidWorks seats. It looks like we are in the beginning of PDM market disruption. I can be wrong, but users are winning and this is what mostly important. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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The race towards CAD in the cloud is getting more interesting every day. I’ve been watching SOLIDWORKS World 2015 live streaming this morning. Overall SOLIDWORKS show was very impressive, as usual. I look forward to keep watching it following days.

However, what caught my special attention today is a presentation of a new cloud product – SOLIDWORKS Industrial Design. Couple of interesting facts about new product  - works on top of Dassault 3DEXPERIENCE platform (in many aspects, think about it as ENOVIA V6); focus on free design with no traditional CAD constraints; leveraging cloud approach for social connection between users and collaboration. And… it is complimentary for SolidWorks users. Demo of product presented few scenarios in which design flow went between new cloud product and old SolidWorks connected by 3DEXPERIENCE platform. Sounds like a big deal.

The story about new SOLIDWORKS/3DEXPERIENCE product took me back to my comparison of Onshape and Autodesk Fusion360 visions few days ago – Carl Bass and Jon Hirschtick are in agreement about future of CAD. In my view, changes in design world towards distributed teams and ability to work effortlessly on any device without installation and manual upgrades are two main driving factors behind new cloud solutions. The story about Autodesk Fusion360, Onshape and SOLIDWORKS made me think about interesting priorities all creators of cloud CAD are thinking about. It was well articulated during SolidWorks World 2015 first day keynote –  supporting any device, information is up to date all the time, users are connected (see picture above).

It makes a perfect sense to me, since it is a great reflection of modern cloud paradigm you can see well developed in products such as Google Apps, Office 365 and others. However, this is a place where complexity of CAD data requires from cloud products to be more sophisticated. Traditionally, CAD project is combined of multiple files – assemblies, parts, drawings, etc. As you start making changes you very quickly end up with a complexity of many-to-many relationships between different versions of parts, assemblies and drawings. Move it to the cloud – the complexity won’t disapear.  Therefore, you can see both Autodesk Fusion360 and SolidWorks Industrial Design are trying to solve. I had no chance to see Onshape product yet, but my hunch Onshape will try to solve this problem too.

Autodesk Fusion360: revision control, branching and collaboration

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SolidWorks Industrial design: 3DEXPERIENCE collaboration, branches, revision merging

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What is my conclusion? In a traditional CAD world, the problem of file revisions, collaboration and data control was part of PDM solution. Historically, CAD vendors were reluctant to solve PDM problems unless it became absolutely necessarily. PDM was complex, required services, special pre-sale process, etc. However, cloud is creating a new demand and constraints for new CAD in the cloud paradigm. With the absence of file system exposed to end user, cloud CAD system will have to solve a PDM problem first. Just my thoughts…

Best, Oleg

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Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM to perform specific tasks related to data management functions. To integrate PDM tools inside CAD was one of the greatest ideas of 1990s, which improved significantly what we call today “user experience”.

However, the complexity of data management interfaces was always something that made engineers uncomfortable. Another innovative approach that was introduced in the field of integration between CAD and PDM was to embed PDM tools into File Explorer user interface. One of the companies that did it back in 2000s was Conisio (later SolidWorks Enterprise PDM). The idea got lot of traction and allowed to engineers to work with a familiar file based interface while in fact using PDM tools.

People are hard. Especially, when it comes to adopting of new paradigms. Dassault System blog SOLIDWORKS and PLM: No Fear Required brings an interesting perspective on integration between ENOVIA PLM and SolidWorks.

3DEXPERIENCE platform offers a fresh approach to this problem. Recognizing that our existing Enterprise PDM solution has been greatly accepted by the design community, the same R&D group has designed a new product that offers the usability of EPDM but actually stores the data in a broader and more capable PLM solution. The result is the SOLIDWORKS Collaborative Innovation Connector, a product that works and acts much like a workgroup solution would but gives the designer just enough access to the PLM functionality to innovate their processes beyond what they can do today in a PDM environment.

The following video is one of the confirmation for that. You can see how ENOVIA PLM traditional web interface is morphing to provide File-Explorer user experience for SolidWorks users. What I found specifically interesting is that you can hardly distinguish between ENOVIA PLM and SolidWorks EPDM, which has very similar user experience for both file explorer and SolidWorks UI.

 

The video about ENOVIA SolidWorks integration made me think about what can be a new PDM paradigm as we move forward into cloud future. I’d like to bring few references to new products and companies in that space – GrabCAD, Autodesk Fusion360 and Onshape.

Fusion360

At recent Autodesk University in Las Vegas, Autodesk CEO Carl Bass presented the evolution of Fusion360 and its connection with cloud services such as Autodesk A360. According to Carl Bass, you can think about Fusion is a GitHub for engineers. Combined with A360, Fusion is a full digital re-imagination of how designers and engineers will collaborate – online and social. What is important to understand is that A360 provides data and collaboration backbone for Fusion360, so engineers are not facing file-based operations like in traditional desktop CAD tools.

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Onshape

Onshape is a new company re-imagining CAD for Google era. Large group of Onshape founding team is coming from SolidWorks. Last week, Onshape started to blog. One of the things I captured from Onshape blog is their claim to rethink PDM role and appearance for cloud CAD. You can read some of my thoughts here – Future CAD won’t require PDM. Here is quote from Onshape blog:

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We tried with traditional PDM, but fundamentally the architecture of copying files around, to and from servers and desktops, is just not a good basis for solving version control and collaboration problems. We think we have a better way to solve the problems, and no PDM system is needed.” Mac, Windows, phone or tablet. No PDM system needed. The files stay in one place. Different UI look. Now those sound like interesting and wonderful things. We’ll continue to anxiously anticipate what they have planned and what you have to say about it.

GrabCAD

GrabCAD workbench is another system that introducing a different experience by merging cloud and file-based data management operations. GrabCAD didn’t develop CAD system as it was predicted by some CAD industry insiders. However, GrabCAD Workbench is a PDM system on the cloud that can remind you some elements of Dropbox combined with CAD viewer and ability to control file revisions.

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What is my conclusion? Existing paradigms are hard to change. In my view, engineers are one of the most innovative groups of people. However, when it comes to their own tools, engineers are very conservative. You can easy expect the following vision for data management from an engineer – “I want to work with my designs (files), please leave me alone and stop selling me PDM tools”. However, here is the thing – collaboration can make a difference. The integration of data management and collaboration can provide a significant advantage to engineers in a modern mobile and distributed environment. This is a key thing, in my view. Cloud and mobile collaboration will change CAD /PDM integration paradigm in the future. Just my thoughts…

Best, Oleg

 

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PDM & PLM UI Makeup: new trend in user experience

November 12, 2014

User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days […]

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The path towards ubiquitous CAD cloud drive

November 4, 2014

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, […]

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How to build online community around CAD/PLM software?

October 13, 2014

  There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of […]

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What cloud PLM cannot do for you?

September 19, 2014

It has been already few years since I started to discuss cloud PLM opportunities on my blog. I found one of my early blogs about PLM and cloud – PLM and cloud: hold the promise? So, what changed since then? Actually, quite a lot… We’ve seen massive adoption of cloud and mobile by businesses in […]

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CAD, Engineers and Online Communities

February 19, 2014

Remember our life before internet? The meaning of community was about social group that shares common values. Actually, the history of communities is longer than history of CAD software . So called “Community Rules” were mentioned in one of the first scrolls found in Qumran Cave. Community word often explains common geography or environment. However, […]

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CAD cloud colalboration from Autodesk, GrabCAD and SolidWorks

February 4, 2014

Collaboration was always in the focus of engineering software. Started earlier with CAD and product data management, software vendors tried to create an environment where engineers can easy collaborate and share information about design. The boundary of collaboration never been limited to engineering department. You might remember “extended enterprise collaboration” stories back in 2000s. That […]

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CAD-PDM Integration, Transparency and Cloud Pain Killer

January 27, 2014

CAD/PDM integration is a very important topic. It is a piece of software that helps to establish a connection between core engineering world using CAD systems and rest of the world using design data. It was a place where lots of data management innovation happened in the past. It is also one of the most […]

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