In engineering world, digital vs. analog differentiation can be explained in a very precise manner – analog is using electrical signals. Opposite to that digital is using binary format. Things are much more complicated when “digital” term comes into marketing realm. Accenture article Faster, fitter, better: Why product innovation is going digital is…
Aras is probably doing something right. At least this is an immediate thought that comes to my mind when I see a line of press releases with announcements about significant deals or agreements. The last one about Aras and Airbus partnership just came few days ago – Airbus and Aras…
The complexity of modern manufacturing products is skyrocketing. It is hard to imagine a product without electronic and software components. But if you think, industry reached the top of imaginable complexity, think again. It gets even more complicated. The future of “connected cars” is coming fast. Modern automobile is already…
Enterprise sales is one of the most conservative things in sales eco-system. Despite many changes that happened in our life for the last 10-15 years, this particular experience doesn’t change much. You probably heard best recommendation about how to stop “PLM sales” calling you – buy something from these guys….
