A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Digital distribution and product lifecycle

Digital distribution and product lifecycle
Oleg
Oleg
18 August, 2016 | 2 min for reading

amazon-digital-distribution

Digital environment is changing habits and behaviors of people and businesses. Last month I was sharing my thoughts how digital transformation can reshape boundaries between PLM, ERP and MES. The vision of digital transformation requires from PLM vendors to have a full control over the integrated product data in a way it can be optimized and used between organizations and business functions. One of these business function is product distribution. Just a decade ago, the end point of product lifecycle was company distribution dock, which was a way to ship products. These days products are distributed in a different ways. One of them is digital store such as Amazon.

Product hunt is teaming up with Amazon article brings an interesting example of how  manufacturing companies can connect to online distribution channels. The interesting aspect of this connection is related to the mechanism in which products are discovered.

There are more things being created every day and many of the products on Product Hunt are already available on Amazon Launchpad. Together, we’re giving people an opportunity to more easily buy these products as they are discovered. Products that are featured on Product Hunt and on Amazon Launchpad, will include a direct link to the product on Amazon. Amazon customers will also find a destination of products curated by the Product Hunt community along with a badge on its product page, highlighting the popularity of a particularly product with the current number of upvotes it’s received.

It made me think about a potential opportunity to extend product lifecycle management to the distribution. It can create a connection between product manufacturing and product usage. Customers can find it useful because it will provide a specific information about product directly from product manufacturer helping to make a purchase decision or verify product characteristics. On the other side, manufacturing companies can leverage direct connection to consumer, get information about how product was sold and customers are using products.

What is my conclusion? The transformation of distribution channels will expand product lifecycle from engineering and manufacturing space to consumption. It will change the process of information exchange between manufacturers and distribution channel. Information about product can be essential and product lifecycle management system can become one of the key providers of that information. Starting from demonstration about how product can be used and assembled ending up with potential troubleshooting and maintenance. The role of product information is increased and as such the role of product lifecycle management systems. Just my thoughts…

Best, Oleg

Picture credit Medium article

Want to learn more about PLM? Check out my new PLM Book website.

Disclaimer: I’m co-founder and CEO of openBoM developing cloud based bill of materials and inventory management tool for manufacturing companies, hardware startups and supply chain. My opinion can be unintentionally biased.

Recent Posts

Also on BeyondPLM

4 6
16 July, 2010

My new website and blog is BeyondPLM. The original post is here. I read an article “PLM’s Vertical Challenge” in...

12 January, 2020

PLM business is a complex discipline and often relies on resellers to grow and scale. PLM industry has many examples...

13 June, 2012

Mobile is fascinating these days. The growth rates are amazing. Learning from publicly available sources, the growth of mobile internet...

6 August, 2013

There are variety definitions of what is PLM. Not much agreement about that among PLM vendors, PLM analysts and manufacturing companies....

14 November, 2011

Few months ago, I had a chance already to write about so-called “social enterprise”. The term was unveiled and supported...

10 February, 2012

Manufacturing companies aggregating a lot of data these days. Data is coming from many places. For many years, product development,...

12 June, 2015

PI Congress is coming to Boston this year. The program just became available online and you can see it here....

30 July, 2015

The debates about PLM and Excel are heating up. The discussion started in earlier blog posts by Lionel Grealou and Jos Voskuil. In...

28 January, 2014

Engineering and Manufacturing software requires some learning. I hope even biggest promoters of to make “single button PLM application” would...

Blogroll

To the top