SharePLM post that started with one of my favs quotes from Leonardo Da Vinci “Simplicity is the ultimate sophistication” caught my special attention last week. It was a call about “simple PLM”, which is, in my view, one of the most controversial topics among PLM industry experts. I won’t hide…
In a lexicon of CAD and PLM marketing “intuitive” talk is cheap. You can find it everywhere. Google “intuitive PLM” and you will find long list of websites, brochures, videos and other materials claiming one or another PLM product or technology “intuitive”. Here are few examples from vendors, customers and…
Engineers are usually get frustrated with discussions about PDM / PLM strategies and solutions. For most of them, it sounds very abstract and far for their engineering and manufacturing realities. Business process, product information, downstream and upstream processes, data continuity, etc. It sounds and feels like a different planet for…
Experience is a new mantra in our world. Software vendors are taking it sometimes to extremes by starting to offer experience instead of software and services. While there is nothing wrong about “experience marketing”, the slickness of PLM videos and presentations is often on a much higher level than software…
Nobody wants to sell plain bagels these days. People are looking for differentiation. It is very much true for what is happening in the world of PLM software. PLM vendors are looking for differentiation factors for their PLM suites, platforms and applications. The differentiation process is actually orthogonal to the need to…
It was almost 20 years ago. I was developing AutoCAD software for customers in Israel. I remember a conversation with a prospect customer who told me with a directness you can only hear in Israel during customer meetings – I want to have “one button application”. I looked sadly at the…
Historically, PLM products are well know for being complicated and hard to use. It has deep roots in the way enterprise software was built for many years. The assumption that business users will have to use software dictated by IT and needed for their business function. The picture below is…
User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how…
Notifications are fascinating. We are all love to get notified. Alarms, emails, meetings… Later came social notifications such as likes, discussion comments and others. Enterprise systems are sending notifications about process states and many others. Recent Apple WWDC presentation provided a snapshot about next evolution point of OS/X notifications. When…
I had a chance to read “Sent from my iPad” on VEKTORRM last week. Dave Angelotti discussed an option to use iPad as a field device. It seems interesting. It made me think about lots of un-realized options for PLM innovation in downstream. Last year, I wrote – PLM content downstream…
