A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Marketing

16 June, 2024

Timing is everything in business. Manufacturing industry combining supply chain management, product lifecycle and product development process are offering a...

7 August, 2020

Unless you lived under the rock for the last few years, you’ve heard about Digital Twin. Wikipedia article gives a...

23 May, 2020

Peter Thiel is famous for his recommendations about how to build a monopoly. I recommend his book Zero to One....

23 October, 2019

Digital Transformation is in the air. Every company these days is transforming itself into a future digital universe. There are...

5 August, 2019

Unless you’ve been living under the rock for the last five years, you’ve heard a word – influencers at least...

27 June, 2019

I grew up in the Soviet Union at the time when the planet was going through The Soviet-American Arms Race,...

11 January, 2019

Silos. We’ve heard this word many time. For many years, PLM sales pitch was to eliminate silos and create a...

5 May, 2018

Technology and marketing are often going side by side. Today, I want to talk about SOA (service oriented architecture), web...

5 April, 2017

In the past “monolithic” thing has a strong association with a power. Wikipedia article – List of largest monoliths brings...

17 March, 2017

PLM is getting more competitive these days. Cloud technology development, SaaS applications and new business models injected competitive energy between...

14 October, 2016

Engineering.com webinar with fascinating name – Not your father’s PLM by Chad Jackson of Lifecycle Insight reminded me the textbook example...

12 September, 2016

In marketing, product differentiation is the process of distinguishing your product offering from from others, to make it more attractive...

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