One of my favorite quotes of Peter Drucker is following – “The purpose of business is to create and keep a customer“. So, to learn how a customer sees the world is one of the most important things that we need to do. I had a chance to see a very interesting P&G presentation showing how P&G is focusing on the design process. It is worth spending your time…
Why Design Matters – P&G Keynote
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My conclusion – it is very interesting.
Best, Oleg
