What Is The Future of PLM Strategic Presentations?

What Is The Future of PLM Strategic Presentations?

Have you had a chance to see any PLM strategic presentation? I’m sure you did. You can find easy few of them by Google “PLM Strategy“. How many times you’ve been looking on PLM strategic presentation and saying – hm, this is not exactly what I’m looking for. I was reading a USA Today article Graphic novel replaces business school text book yesterday. This is my favorite passage from this article:

“Textbooks are just plain boring,” said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be “more like a movie,” that would get the necessary points across while keeping students engaged.

PLM Presentations Boring?

A lot of PLM presentations are boring and can be predicted from the beginning. They contain a lot of pictures of products such as cars, planes, fashion and electronic to keep people eyes on it, but contain a little meaningful information. They are using complicated terminology that needs to be decoded and translated. Customer testimonials are also following strict and old fashioned way.

How To Engage with People?

The USA Today article made me think about a significant shift that needs to be made in the way we are presenting Product Lifecycle Management. I’d like to come with some ideas that can help to create a better PLM presentation:

1. Keep it short, focus on a single use case or benefit.
2. Use rich media – video, online slide presentation materials.
3. Interview customers and publish it.
4. Use comic video to explain what you are doing (Google is a master of such videos).

What is my conclusion? I think, what is important is to remember 7 seconds rule of attention. You need to keep person’s attention for the first 7 seconds. I think social media today provided a lot of examples how to do so. We need to learn how to use it. Just my thoughts…

Best, Oleg

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  • Hi Oleg,

    you know i’ve said many times that you were making too many parallels between social media and PLM. But for once I think it is important to mention them as social media, web 2.0 and new cloud tools have made brilliants presentation of themselves using flash, stopmotion (just like we tried to). So i think that regarding marketing, PLM has a lot to learn from these mainly on the fact that these new presentation are very esy to understand. Just like the IBM (http://www.youtube.com/watch?v=B2vqL8fujgE) you’ve shown a few month ago, the dropbox presentation ( http://www.youtube.com/watch?v=OFb0NaeRmdg ), or the microsoft pivot presentation ( http://www.youtube.com/watch?v=gAxX3NHVlkc ), it’s also very good.

    Yoann
    (btw, the post as button doesn’t work on Ipad !)

  • beyondplm

    Yoann, thank you for your comment and links. With regards to social and PLM parallels, I think “social” trend is strong and can affect many aspects of computing. It changes the way people speak, communicate and exchange information. It makes lots of old marketing gimmicks irrelevant and can solve some existing and known PLM problems. The last 10 years technological achievements can provide a significant differentiation level. However, industry needs to be very careful and don’t buy an “old stuff” with “new names” from existing and new vendors :). Best, Oleg

  • beyondplm

    Yoann, what is not working on iPad? I’m not sure understand it. Best, Oleg

  • I write the comment but then, when i click on the “Post as…” button, nothing happens.

  • beyondplm

    DISQUS glitches… try one more time :). There is DISQUS App if you are interested to try it…

  • Vladislav Skoupski

    Oleg, I think your recommendations to making presentations are applicable to all presentations not only PLM-presentations.

    (по-русски предложение было бы раза в два короче 🙂

  • beyondplm

    Vladislav, Yep, you are right. However, I think PLM presentations are extremely “buzz wordy”. In general, I see it as a problem of enterprise software. Best, Oleg

  • Vladislav Skoupski

    I think it’s because big expectations from “PLM”. And not every man can directly say to heads that software is not a panacea, but instrument only. I see difficulties not in describing “what is PLM” (google rulez in this case) but in describing “how to engage”.

  • beyondplm

    Vladislav, I agree with you. To have a more practical approach in explaining what software is doing works well for “tools” providers or consumer apps. Unfortunately, enterprise software is not following this path. Therefore, it created a big amount of complex software with the need to “methodologies” and “strategies”… In my view, it makes sense to think how to change it in the future… Best, Oleg