From the category archives:

Daily PLM Think Tank

If you followed my comments on one of previous posts – Cloud PLM and IT Basic Instincts, I promised to have a conversation with Aras about PLM architecture. On  Wednesday, I had a chance to visit Aras Corp. office in Andover, MA and had long conversation with Peter Schroer, CEO of Aras. The idea behind the conversation was to discuss benefits of Aras PLM architecture. Aras is aggressive in their goal to displace existing PLM systems – TeamCenter, ENOVIA and Windchill. When you think about how a company of  less than 100 people can do, you would be trying to find “killer innovation” in technology and/or business. So, this conversation was about technology. Obviously, some charts presented by Peter cannot be shared in public. So, here my “collage” of the conversation to give you feeling of the atmosphere :) .

History and PLM Architecture

Aras Corp. is probably the newest PLM software created from the scratch back in 2001. Top 3 major PLM systems were created as a result of multiple mergers, acquisitions and additional development. It doesn’t say anything about what system is better. However, coming later to the game provides some clear advantages – learning from previous mistakes and use of advanced technology.

PLM functional architecture

This is my simplified view on PLM functional architecture. It can be applied to many PDM/PLM systems developed for the last two decades (actually, it can be applied to non-PLM systems too). Almost all PLM systems were built on top of RDBMS (the exception known to me was MatrixOne, which runs on object database – Objectivity, but migrated to Oracle later). A very essential layer is ORM (Object Relation Mapper) converting RDBMS into object store and providing the data model to build PDM/PLM applications. The characteristics on ORM are important and define the level of flexibility and basic functional capabilities. Business layer (API) and applications and solutions introduced functionality of the system, including core functions, integrations with desktop and enterprise systems as well as many others.

Generic PLM Functional Architecture

Almost all PDM/PLM systems passed the trajectory of development started from the so-called “toolkit” to “solutions” with many intermediate stations. This is a place where commonality ends. Different vendors put their own functional priorities as well as specific technological and implementation choices.

At the same time, I would define ORM as one of the core capabilities of every PDM/PLM system to provide an engine to implement multiple functions. In many cases, the capability of ORM defines so called “data modeling” capabilities. It is important to differentiate technological capabilities and marketing buzzwords. One of the characteristics of ORM is to use a certain level of RDBMS capabilities can be a differentiation. RDBMS (e.g. Oracel and MS SQL) is a very mature technology. DB vendors developed highly sophisticated mechanisms to support multiple data modeling capabilities. To use a right combination of RDBM data modeling can impact significantly future capabilities of PLM system.

What is my take on Aras?

In general, I don’t think Aras’ principle architecture is different from Enovia, TeamCenter and Windchill. The implementation technique can vary, but it will deliver most of the functions available in other PDM/PLM systems. On the other side, devil is in details. Coming late to the game (around 2000), Aras had a chance to learn from many mistakes made by PDM/PLM vendors during 1990s. It is an important advantage of Aras. I’ve seen lots of focus on flexibility and efficiency, which can create implementation differentiations and potentially lead to the advantages in implementation and maintenance cost. However, these things are hardly can be visible by just reviewing architecture and can be only proven by real work.

What about other players?

I can see some similarity between Aras architecture and Enovia V6, TeamCenter and Windchill. Aras claims to be lean compared to other systems, I can see some reasons why. At the same time, these claims cannot be taken in a broad range and requires detailed discussion. I found some similarity between Aras and MatrixOne (both companies were founded around I-495 in MA :) ). One more vendor to be mentioned here – Autodesk. We don’t have official detailed information about what is inside of Nexus PLM. It will be interesting to get inside of Nexus technology and see it (as soon as Nexus PLM will be released).

What is my conclusion? PLM architecture influences two major characteristics of the system – flexibility and cost of change. Vendors understand it. You can see different marketing terms here – dynamic modeling, insanely configurable, etc. There are no direct dependencies between how each element of architecture impact flexibilty and cost of change. At the same time, overall, it does matter. In modern PLM world, these two things will drive future success of PLM systems and vendors. Just my thoughts…

Best, Oleg

Freebie. Aras marketing wasn’t involved, and no censorship was applied to the content of this post.

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The world is changing fast. What was near to impossible 10 years ago tomorrow, becomes a reality today. It related to the field of engineers as well as to the software that used by people  and manufacturing companies. One of the factors impacting everything around us is the internet. It brings unknown before opportunities and new problems. An example of creating a different way to work is a community website for mechanical engineers GrabCAD. Earlier, this week, I was following an interesting discussion on various aspects of GrabCAD development on Matt Lombard’s Dezignsuff blog. Take few minutes to follow the discussion and opinions on Matt’s blog. This discussion made me think about the internet, new openness and future of business models.

Non-systematic definition of GrabCAD

I had a chance to look over what GrabCAD is doing and posted about them on my blog before – The Future of Engineering Communities and Manufacturing Crowdsourcing and Cloud PLM opportunities. Take few minutes to read and make your opinion. Deelip Menezes was describing what his opinion about the future of GrabCAD. He was consulting GrabCAD back in 2010. Here is an interesting passage from Deelip’s blog:

To put it simply, GrabCAD is a free online CAD library, not very different from other online CAD libraries. But the CAD library is only a first step. Pretty soon, GrabCAD will evolve into an online Engineering marketplace where members will be able to post Engineering projects and other members will be able to bid on them…GrabCAD will have an eBay style rating system where a member can start building his “reputation” by fulfilling projects, uploading his personal models for others to download and use, etc.

Hardi Meybaum explains GrabCAD using words “Crowdsourcing and Open-Engineering”. Navigate to the following presentation to learn more. In my view, it confirms plans of GrabCAD to develop future online applications in the field of engineering and manufacturing. You can think about Facebook apps applied to CAD domain. It obviously brings lots of questions related to IP – copyright, reuse and many others that needs to be handled on time.

DMCA and Engineering IP

I can see Digital Millennium Copyright Act (DMCA) is one of the fundamentals of online business when it comes to Copyright protection. History already created few examples when companies protected their work using DMCA. Among them, there is a famous Google-Viacom and some other cases. At the same time, I never heard about application of DMCA to the field of CAD models, engineering IP and some cases discussed in Dezignstuff blog.

Respect Engineering Community

From my experience, engineers are special kind of people. In the past, SolidWorks developed a very successful community that respects engineers and their work. That’s why we had a chance to see so many SolidWorks  works online – blogs and shared online materials. You cannot see such amount of online work related to other CAD systems. GrabCAD is actually proven in GrabCAD’s infographic:

To respect engineers is one of the fundamental thing that can create a successful engineering and manufacturing community. Last changes in GrabCAD that allows you to report this model and upload notification shows that GrabCAD is listening. At the same time, in my view, it happened very reactively.

What is my conclusion? Future engineering environment will be different from what we see now. It will be driven by new technologies and business opportunities. It will take time to develop them as well as to adjust existing legal definitions. Clearly, GrabCAD is trying to innovate in this space. Future development of GrabCAD depends on many factors and events. It looks like a fast drive on a narrow path between IP of engineers and manufacturing companies, legal rules and business interests. As we know from the history of the internet, driving fast can bring you a speed ticket :) . Just my thoughts…

Best, Oleg

Freebie. GrabCAD didn’t pay me to write this post.

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PLM and Amazon Enterprise Cloud

by Oleg on February 1, 2012 · View Comments

An interesting addition to my yesterday post about technological options for cloud PLM. I was reading Amazon’s announcement that came earlier this month – Amazon separates servers from IP addresses. Navigate to  the ZDnet UK Blog article “Amazon Separates Servers From IP Addresses to read more. Here is how this feature explained in Amazon blog:

Today we are adding additional flexibility to EC2 instances running in the Virtual Private Cloud. First, we are teasing apart the IP addresses (and important attributes associated with them) from the EC2 instances and calling the resulting entity an ENI, or Elastic Network Interface. Second, we are giving you the ability to create additional ENIs, and to attach a second ENI to an instance (again, this is within the VPC).

On the picture below you can see how Amazon explains the topology of EIN.

Cloud PLM

There are two CAD / PLM vendors officially announced their support for cloud – Autodesk and Dassault. Nexus 360 PLM is a cloud PLM coming from Autodesk later this year. Dassault ENOVIA is a flagship product sold by Dassault. Another PLM company claims their support cloud is Aras Corp. I haven’t heard any specific cloud plans from Siemens PLM and PTC. If you’re in discussion with your CAD / PLM vendor these days, you better check if product cloud configuration supports EIN.

What is my conclusion? Even the article is a bit on a technical side, I found it quite important. Cloud is moving towards having more and more “enterprise features”. This is a reaction of cloud providers on the coming demand from enterprise IT to accept cloud usage. The critical question that wasn’t answered was about the cost. Cloud attractiveness is dependent on cost structure. Cloud providers will have to charge an additional fee for enterprise features. Will it be still attractive for company IT? A big question. The architecture of cloud systems is in a very early beginning phase. You better check it carefully with your vendors and/or partner. Just my thoughts…
Best, Oleg

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Technological Options for PLM on the cloud

January 30, 2012

Cloud is hyping in 2012. Coming Facebook IPO can only supercharge the future of cloud computing. Last year Autodesk announcement about Nexus 360 cloud PLM created a confirmation that large CAD / PLM vendors will be interested to leverage the power of cloud. Two weeks before AU2011, during DSCC 2011, Dassault Systems confirmed their plan [...]

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From iMat to iDesk: The Future of Engineering Appliance

January 28, 2012

What do you think about the future designer workspace? I assume some of my readers remember drawing board in multiple variation when it was a primary working place for engineer and designers. However, time is running fast, and we probably need to think about the future of engineering workspace. Few years ago, Microsoft was talking [...]

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Cloud PLM and IT Basic Instinct

January 26, 2012

The amount of publications about PLM and cloud is growing. This is not surprising me. There are two reasons to that. Cloud is clearly hyping. Second – major player such as Autodesk is making their move towards the cloud. Carl Bass, Autodesk CEO announced that today’s technologies allow to Autodesk to come with a reliable [...]

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Future PLM platforms and SAP / Oracle technological wars

January 25, 2012

All existing PDM / PLM technologies were created 15-20 years ago. I hope I’ve got your attention . So, let me speak a bit more about technologies today. Past 10 years of web development for the consumer market created a significant technological foundation that cannot be ignored. Most of the enterprise software in production these [...]

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Gartner, PLM Social Networking and Technological Enablers

January 24, 2012

I want to talk about a social-networking topic again. I was reading Gartner Top Vertical Industry Prediction for 2012 and Beyond. Spend some time reading the short summary provided by Gartner. Navigate here if you want to get a full report. Gartner emphasized significantly the value of social networking. Read this passage: Cloud computing and [...]

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PLM: Mobile-Optimized Sites vs. Mobile Apps

January 23, 2012

For most non-technology-savvy people, the title of this post can sound like a joke. Mobile apps are trending today. App store, Android stores, Microsoft is planning to re-born Windows phone with future versions of Windows and mobile app. How it can die? Looking on this following graph from article (Apps user overtakes web) on Mashable last year, [...]

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CAD & PLM CEOs and Social Channels

January 22, 2012

Earlier this week, I learn from Alan Belniak (@abelniak) twitter, that he helped Brian Shepherd at PTC to get going on twitter. First of all – welcome on Twitter, Brian! This event made me think and search for other CAD / PLM execs on twitter. The topic about what is the appropriated “social level” for CEOs [...]

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