Product development and manufacturing is getting more complex every day. The complexity comes from both direction – product definition complexity and globalization in manufacturing, supply and customer experience. As we move towards future cloud software, the importance of data platforms is growing even more. For the last 15-20 years, we are living in a realm of siloed and fragmented parts of business applications. Integration and connectivity heavily relies on integration services and expensive integration toolkits.
PLM vendors understand the importance of broader integration beyond engineering department. We can see it in the strategies and acquisition patterns. The following two examples can show you what I mean. Navigate to the following article by Engineering.com – “Demolish the silos in PLM”: Why Dassault’s Bernard Charles believes in the 3D Experience is explaining the vision and strategy of Dassault. The following passage is my favorite:
The zero error BOM (Bill of Materials) demands a zero file solution. 3DEXPERIENCE brings the zero file world into the engineering environment; what we do is to connect directly to product data, not to files”. Every company has a promise to their customers and that promise is eventually realized through a value creation process that touches many different points within an organization. Now, to ensure that a brand promise is consistently and sustainably delivered it has to be managed across the entire enterprise, and we have assembled the necessary IT tools.” He adds that so far PLM has just been about helping companies to develop their products, ”But the world has moved beyond the product; the end-customers are demanding experiences around the product” and the secret of market success is to be able to innovate not only on the product, but also on the experience.
Another example came recently from PTC Live 2014 forum in Boston. The following blog post by Monica Schnitger gives you a very good outline and links to keynotes video recording. However, my attention was caught by another blog by Joe Barkai – Closed Loop PLM. Joe outlines PTC vision to connect important lifecycle tools in a single product lifecycle workflow. Here is the passage explaining that:
While the vision – and company executives acknowledged it’s still a vision rather than a product roadmap – is correct, the tools and “solutions” in PTC’s portfolio are separated by a noncontiguous business strategy (SLM and ThingWorx operate as separate business units), and by the lack of a digital backbone, shared data models, common taxonomies and unified workflows. It will be interesting to see how PTC is going to move from a strategically rich but fragmented portfolio to realizing a connected PLM architecture.
Sooner than later, PLM vendors will come with platform strategies and implementation that connecting complicated product lifecycle. Meantime, engineering, manufacturing, supply and consumer spaces are disconnected and can create some real problems. Few days ago, I stumbled on a very interesting article – Keep a sharp eye on SSD bill of materials by DIGISTOR. The article takes you to the reality of disconnected Bill of Materials between OEM manufacturers, suppliers and consumers. Read the article and draw your opinion. Here is my favorite passage
It appears that manufacturer PNY Technologies has committed the same sin, releasing SSDs with varying BoMs. A TweakTown reader contacted Ramseyer and described how the SSD that the individual purchased did not feature a BoM that matched up with one previously reviewed on the website. According to Ramseyer, that reader bought the PNY product because of his glowing assessment of its performance. Because of the shifting BoM, however, that individual’s SSD did not hit the same benchmarks. A representative from PNY admitted that the company had shipped out SSDs with disparate BoMs, qualifying the move by noting that all of its products fall within “minimum advertised performance levels.” When manufacturers neglect to lock down the components within their BoMs, consumers and business users may wind up with a product that doesn’t meet their expectations.
What is my conclusion? To close product lifecycle loop from product requirements to actually physical devices with specific supplied components is a big challenge. It requires significant coordination and integration between applications and data sources. I can see the intent of PLM vendors to come with platforms and solutions. Cloud technologies will play a significant role in the way companies will try to demolish silos and synchronize data across multiple application boundaries. Just my thoughts…
Best, Oleg
