From the category archives:

Products

re0invent-pdm-now

Product Data Management (PDM) isn’t a new domain. The first PDM systems were invented 20-30 years ago with a simple objective – to manage product data. The scope of PDM was heavily debated and included design, engineering BOMs, ECO and even supply chain. However, the most widely accepted role of PDM is to manage CAD files and their revisions.

For long time, PDM was recognized as somewhat you only need to consider if  a size of your engineering department is large enough. Even starting price to implement PDM solution went down significantly for the last 20 years, my hunch average PDM solution starting cost for engineering organization with 10-15 people will be about $30-50K. Cost and implementation complexity made PDM business limited to larger companies and was mostly handled by resellers with special skills and knowledge. Most of them associated with a specific CAD vendor channel.

CAD vendors recognized the need and complexity of PDM. For most of vendors the answer on PDM demand was to develop (or acquire) a dedicated PDM system bundled with their CAD software. As a result of that, most of PDM players were acquired. Most of existing (remaining) PDM vendors are either focusing on a specific geographical niche or developed additional solutions usually branded with “PLM” buzzword and strategy.

My hunch is that until last year, PDM market was somewhat stalled and focusing on replacing of outdated versions of PDM software as well as support of new CAD software releases. Then something happens… For the last months, I can see an increased interested in PDM software. I noticed few focused researches and articles in the field of PDM – Expert Guide to the Next Generation of PDM; TechClarity Expert Guide for Basic CAD management and few others.

Also I want to mention few activities by vendors focusing on basic PDM functionality. It started from more traditional OOTB approach made by PTC Windchill PDM Essentials, SolidEdge SP focusing on SharePoint platform leverage and GrabCAD Workbench using “cloud platform” as a differentiation strategy.

Consilia Vector published CAMScore report for GrabCAD Workbench where CAMS stands for Cloud, Analytics, Mobile, Social. In my view, these major trends are making a renaissance in the space of PDM.

As I mentioned before, because of cost and complexity, PDM software was out of reach for many smaller companies and engineering departments. DIY (Do it yourself) PDM  approach combining network file share, Excel files and FTP is a solution for probably 60-70% of market. For many years, to share files using network and USB drives was “good enough solution”. But the era of file sharing changed forever with coming trend of  social networks, mobile and cloud. So called YAPSA (Yet Another Photo Sharing Apps) became widely available in our everyday life. The question why PDM is so complex and why we cannot manage and access CAD data similar to what we do with photos and videos brings PDM solution back to the innovation room.

What is my conclusion? Cloud, web and social technologies in consumer space reached the level of maturity. It comes to the point where new tech and awareness of cloud and social approach are going to challenge a traditional PDM space. In addition to that, looks like an existing approach to use network drives and file sharing to manage CAD files is coming to logical end. People will be looking how to copy YAPSA  approach into PDM space. So, it is time for PDM to change. Just my thoughts…

Best, Oleg

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social-design-collaboration

Recent management changes in Google+ attracted lots of conversations about social products experience as well as speculations about Google+ social future. It is also made a reflection on how “social theme” will be developed in enterprise companies. In the past few years we’ve seen few examples of social products for enterprise – eg. ExoPlatform, Jive, SAP Streamwork, Socialcast, Yammer,  etc.

CAD / PLM vendors made their experiments and products to bring social theme in  designers, engineering and manufacturing communities. The fundamental idea was to leverage all social experience from Web 2.0, social networks and online communication and change the way people communicate in business. We’ve seen few successful product. Few companies got acquired. However, speaking about CAD/PLM specifically, most of products got declined. The adoption level of PLM social initiatives was very low.  I wrote about it last year in my post – Why Social PLM 1.0 Failed? In my view, the idea of structured enterprise discussion made a promise to lead re-thinking of social collaboration. However, as we learned from Facebook decline, social communication is getting noisy. Signal to noise ratio is declining and, as a result of that, the attempts of companies to make collaboration easier adopting social networks techniques requires some re-evaluation.

I’ve been reading TheNextWeb blog – Product Lessons We Can Learn from Google+ by Paul Adams. Even the article is very focused on specific Google+ related topics, I found some of them resonating well with what CAD/PLM companies are trying to do in the space of design and product collaboration. I summarized some of my thoughts about that as following 4 major lessons: 1/social collaboration & product silos; 2/ease of use; 3/life is messy; 4/network effect.

1. Social collaboration won’t solve product silos problem.

Design groups, engineering departments and manufacturing companies are running into the same problem of applications and data silos. It is natural to people in different departments and even in the same group to store data differently and use different applications. Application and data interoperability is well known problem. Social tools won’t solve this problem magically. The main goal of social application is to make communication easy. Social design collaboration should provide something beyond traditional data-message-comment user experience from Facebook. To build product focusing on how to improve communication scenario is a key to for social apps to success.

2. Ease of use vs. effort required.

The effort needed to make social design collaboration work is a critical element to success. Significant effort leads to slow adoption and decline in usage. Facebook and other social tools drove the adoption by capturing data (photo, videos) via mobile devices and exposing them directly to people. People stalked photos and videos of close friends, co-workers, ex-girlfriends and other people they barely know. It is fine. And it drove adoption. Designers and engineers is another story. To capture design data is not a simple task. People want to re-use free stuff, but in general protective about IP and work they do. To capture organization structure with all dependencies, groups and authorization is even more complicated. Without these two elements, social design collaboration won’t ramp up.

3. Accept the fact “life is messy”

People don’t like to be organized. If social design collaboration requires formal work organization and getting data under the control, it will hit the wall or rejections. The reality is that data and communication are messy. To accept that and help people to communicate on top of data mess can be a possible approach to start without changing the way people work. By trying to force people and data to order system can get rejected in the same way many other “data management” initiatives got rejected for the last 10-15 years. .

4. Build for network effect

Adoption. Adoption. Adoption. Social tools success is heavily built on network effect. Low adoption is a red flag. The use of social design collaboration should be skyrocketing. If it happens, you are on the right path. If not, check your fundamental assumptions and look for a problem to fix.

What is my conclusion? Technology made a significant impact on the way we communicate. Mobile email, internet, web and cloud file sharing – these are examples of successful technological applications. However, technological changes cannot be applied automatically to all fields. Design and product collaboration is a tricky. It requires deep understanding of data and innovative communication techniques. In my view, simple Facebook copycat won’t work. Innovation will happen  - lots of opportunities are still open. Developers need to crack the magic of social design collaboration. Just my thoughts…

Best, Oleg

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cloud-code-plm

One size doesn’t fit all. It very true especially when it comes down to PLM implementations. Once released as a toolkit, PDM / PLM systems did a long way from a system that requires special software compilation to be done for every customers to the current system with flexible data models and tools allowing to configure and customize almost everything. Flexibility (in data model and code)  is one of the most demanded characteristics of modern PLM systems.

Customization is also special territory in PLM business. It brings complexity and requires special attention. PLM vendors spent lots of effort to reduce the amount customization required for PLM deployments. However, after all, every PLM implementation requires services. Part of these services is related to customer requests to develop special functionality.

Cloud brings some advantages and complexity to PLM customization-ability. Specific aspects of cloud technology and customization can be different for public and private cloud deployment. Multi-tenant architecture can apply some additional level of complexity. One of the aspects of complexity can be usage of development tools on the cloud.

TechCrunch Disrupt NY presentation by Codeanywhere caught my attention. Navigate your browser to read more Codeanywhere, The Google Docs For Developers, Rocks Startup Alley At Disrupt NY. The idea of Codeanywhere to serve as universal coding environment available on any device is compelling. Look here for more features. I specially liked the ability to manage and store code in different repositories. You can connect to your favorite 3rd party services like Dropbox, Github, Google Drive as well as move files and folders between services.

codeanywhereeditor_large

I have to say that Codeanywhere is not the only provider of coding environment in the cloud. Navigate here to see more tools available. My attention caught service called Runnable. Note, the broad support of languages and tools – C++, Java, Rails, Node.js, JQuery, PHP and more.

runnable-editor-options

Cloud code environments made me think about the opportunity integration (or even embedding) of such type of development environment into cloud PLM platforms. It can provide unmatchable capability to customize PLM systems regardless on location from both sides (customer and developer). The result – low development cost, flexibility to chose the location of service providers and lower customization expenses for customers.

What is my conclusion? Cloud puts some constraints on PLM system customization. To choose special and effective tools can be a game changer for efficient customization. Risk of broad errors and complex multi-tenant constraints raises the need to create a special customization environment. At the same time, cloud  is an excellent opportunity to lower the cost of PLM customization by optimizing the overall customization process and, as a result of that, lower expenses. PLM service providers can work from remote locations as well as have much simpler way to re-use customization. Just my thoughts…

Best, Oleg

pic credit – codeanywhere.com and runnable

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How to evaluate PDM before it will ruin your personal productivity

May 2, 2014

Product Data Management (PDM) was around for the last 20-30 years. However, I can see an increased traction around PDM topic last year. You ask me what’s the reason? My simple answer – Dropbox. Think 10 years back. The typical “PDM spiel” was to enable data control and collaboration in a team of engineers. So, […]

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Dropbox Harmony will knockdown PLM collaboration

May 1, 2014

File sync and sharing became the most requested feature to enable collaboration. The days when everybody were co-located in the same office and working from desktop computer are gone. According to Forrester review file sync and sharing can bring real business value. One the picture below you can see what are the most typical tasks for […]

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Pinterest will teach CAD companies to search

April 29, 2014

Search is a difficult problem. Especially when it comes to enterprise and organization. According to researches, more than 2/3 of people searches are not returning satisfactory results. Enterprise is messy, complicated and contains lot of unstructured data these days. CAD and other 3D files are part of this messiness. For many years, we generally thoughts […]

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Six dimensions to customize PLM

April 24, 2014

Ask two engineers about how to make stuff and you get at least three opinions about possible ways to do so. To find consensus in engineering, product development and manufacturing is hard. From my experience engineers and software developers is the group with largest diversity of opinions and custom requirements. I’ve learned it hard way […]

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Why Excel and Multi-BOM are killing collaboration?

April 22, 2014

Excel and Bill of Materials. What can be better to start a discussion? One of my favorites blogging buddies and author of eng-eng blog Ed Lopategui hit the button of BOM & Excel discussion in his GrabCAD blog – It’s time to drop Excel BOM. I liked the following passage. It speaks about huge cost involved […]

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How to make PLM UI less terrible?

April 3, 2014

I’m coming again to this topic – User Interface. These days you can hear about it as user experience (UX). UX is more complicated thing and includes lots of factors and aspects. So, I’d like to speak first about how UI looks. Back in time when I was developing  and demonstrating PDM user interfaces, the […]

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CAD is half pregnant by cloud

March 31, 2014

The usage of cloud is growing every day. Started as an option to simplify collaboration and data exchange, it is proliferating into spaces such as backup, computation and many others. CAD and design are remaining one of the most conservative zone of the cloud and engineering software. Commonly agreed opinion – desktop is the best […]

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