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Mobile

How PLM vendors can find mobile moments

by Oleg on August 25, 2014 · 0 comments

plm-mobile-moments

People are getting crazy about mobile apps these days. We are spending more time on our mobile devices. Nobody will argue about importance of mobile. We can see different mobile strategies among PLM vendors. At the same time, for most of them “mobile” is about developing “same version” of PLM suite, but for mobile device. Back in 2012 I posted about that – PLM gold rush: did vendors miss the point? Few months ago I was talking about “social” as a new mobile opportunity for PLM. I think PLM vendors didn’t crack “mobile” topic yet.

Forrester research put an interesting perspective on how to develop mobile apps. They called it “mobile mind shift”. Navigate here to learn more. The following Forrester video gives you an idea about what is behind mobile shift. The most interesting part I found is related to finding so called “mobile moment”. Navigate here to see an interesting table summarizing a potential list of mobile moments. I found some of them speaking very closely to potential mobile moments for PLM customers.

To succeed in your customer’s mobile moments, you must understand their journey and identify their needs and context at each potential moment. Then design your mobile application to quickly provide just what’s needed in that moment.

Here are few examples of consumer sale, business meeting or field maintenance.

Get information on a product while in a Best Buy store. Use a tablet to show a doctor a new Medtronic device. Retrieve maintenance history for a GE wind turbine.

These examples make sense to me. However, it made me think about complexity of finding these mobile moments. The situations where a specific customer wants to be involved into mobile context specific iteration can be very different. While lots of companies are moving to mobile these days, it looks like it will take time until overall B2B eco-system will be ready to mobile product and business related contextual scenarios.

What is my conclusion? B2C ecosystem is changing fast. Consumers are moving to mobile and requesting more and more interaction with businesses via mobile devices. However, B2B applications are not there yet. It seems to me sales and field maintenance operations  can be two potential domains where PLM vendors can find mobile moments in the near future. We will see more mobile interactions coming soon with enterprise applications that will provide PLM “mobile moments”. This is an early alert for PLM vendors and PLM architects.  Just my thoughts…

Best, Oleg

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re0invent-pdm-now

Product Data Management (PDM) isn’t a new domain. The first PDM systems were invented 20-30 years ago with a simple objective – to manage product data. The scope of PDM was heavily debated and included design, engineering BOMs, ECO and even supply chain. However, the most widely accepted role of PDM is to manage CAD files and their revisions.

For long time, PDM was recognized as somewhat you only need to consider if  a size of your engineering department is large enough. Even starting price to implement PDM solution went down significantly for the last 20 years, my hunch average PDM solution starting cost for engineering organization with 10-15 people will be about $30-50K. Cost and implementation complexity made PDM business limited to larger companies and was mostly handled by resellers with special skills and knowledge. Most of them associated with a specific CAD vendor channel.

CAD vendors recognized the need and complexity of PDM. For most of vendors the answer on PDM demand was to develop (or acquire) a dedicated PDM system bundled with their CAD software. As a result of that, most of PDM players were acquired. Most of existing (remaining) PDM vendors are either focusing on a specific geographical niche or developed additional solutions usually branded with “PLM” buzzword and strategy.

My hunch is that until last year, PDM market was somewhat stalled and focusing on replacing of outdated versions of PDM software as well as support of new CAD software releases. Then something happens… For the last months, I can see an increased interested in PDM software. I noticed few focused researches and articles in the field of PDM – Expert Guide to the Next Generation of PDM; TechClarity Expert Guide for Basic CAD management and few others.

Also I want to mention few activities by vendors focusing on basic PDM functionality. It started from more traditional OOTB approach made by PTC Windchill PDM Essentials, SolidEdge SP focusing on SharePoint platform leverage and GrabCAD Workbench using “cloud platform” as a differentiation strategy.

Consilia Vector published CAMScore report for GrabCAD Workbench where CAMS stands for Cloud, Analytics, Mobile, Social. In my view, these major trends are making a renaissance in the space of PDM.

As I mentioned before, because of cost and complexity, PDM software was out of reach for many smaller companies and engineering departments. DIY (Do it yourself) PDM  approach combining network file share, Excel files and FTP is a solution for probably 60-70% of market. For many years, to share files using network and USB drives was “good enough solution”. But the era of file sharing changed forever with coming trend of  social networks, mobile and cloud. So called YAPSA (Yet Another Photo Sharing Apps) became widely available in our everyday life. The question why PDM is so complex and why we cannot manage and access CAD data similar to what we do with photos and videos brings PDM solution back to the innovation room.

What is my conclusion? Cloud, web and social technologies in consumer space reached the level of maturity. It comes to the point where new tech and awareness of cloud and social approach are going to challenge a traditional PDM space. In addition to that, looks like an existing approach to use network drives and file sharing to manage CAD files is coming to logical end. People will be looking how to copy YAPSA  approach into PDM space. So, it is time for PDM to change. Just my thoughts…

Best, Oleg

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ibm-plm-apple-mobile

Enterprise software and Apple wasn’t much a success story until now. Don’t take me wrong – you can enterprise execs and even IT folks are using iPhones and other Apple devices. In my view, they do it mostly for mobile email and other cools apps. However, until now, the traction of iOS in enterprise was  limited. I’ve been speculating about future of iPad for enterprise PLM in my previous writing PLM Downstream – Sent from my iPad?; iPad and Enterprise PLM; 3D/PLM and iPad: Future or Baloney?  At the same time, I haven’t see many Apple devices in manufacturing companies and especially shop floor, maintenance and service departments. In many situations, IT remained a strong gatekeeper.

Some good news for iOS mobile PLM developers just came yesterday. Apple and IBM announced global partnership to transform enterprise mobility. Navigate  here to read IBM press news . The amount of articles and reviews is skyrocketing. I picked few of them. PC World article – Why the Apple-IBM deal matters. My favorite passage speaks about “uniqu cloud services” for iOS.

Apple and IBM announced an “exclusive” deal on Tuesday in which IBM will build a new line of enterprise-specific apps from the ground up for Apple’s iOS, aimed at companies in retail, health care, transportation and other industries. IBM will create “unique cloud services” for iOS, including tools for security, analytics and device management. It will also resell iPhones and iPads to its corporate customers, and Apple will roll out new support services for businesses. In other words, Apple and IBM are putting a full-court press on the mobile business market. And they’re doing so in a tightly wedded fashion: The companies used the word “exclusive” four times in a statement announcing the deal.

Another article from Forbes Apple – IBM Partnership: Enough To Solve Enterprise iOS Fears? caught my attention speaking about Apple relying on enterprise partners to do heavy lifting needed to sell mobile solution to enterprise.

As enterprises increasingly look to make more use of business applications on mobile devices – for a competitive advantage in flexibility and productivity – manufacturers such as Apple will rely on enterprise partners, he notes, “to do the heavy lifting that will increasingly be required in areas such as mobile application development, lifecycle management and systems integration”. Apple is likely to seek other partners, similar to IBM, that can also provide enterprise capabilities and support.

Let’s go back to PLM vendors and mobile development. Until now, I had a mixed feeling about PLM mobile story. All PLM vendors did something for mobile and iOS. But, in my view, it was some sort of checkmark – “yes we have it”. In my view, one of the mission points was absence of specific apps to solve productivity problems. Most of mobile PLM apps did the same job as non-mobile software did, but on iPad. In addition to that, 3D viewer app was very popular. Most of these application came as an overlap to existing software. At the same time, key advantage of mobile app is to provide productivity apps for situation when users are off desks on the road, workshops, manufacturing and service facilities. Some of my thoughts about that are here – Mobile PLM gold rush: did vendors miss the point?

What is my conclusion? Apple and IBM agreement could be a big deal. IBM have a very good past record in enterprise PLM deployments. Even manufacturing industry was not specifically mentioned in the press release, I’m sure it will influence decisions of many IT managers. So, sounds like an opportunity. iOS developers can start looking for jobs in PLM companies. It is also a good opportunity for startups. Just my thoughts…

Best, Oleg

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Social PLM and Mobile Dribbling

May 6, 2014

Once “social” was a hot topic for PLM developer and analysts. In my view, the hype went down. Ask PLM people about social applications and be prepared for very neutral response. I asked myself – why so? Social applications can improve the way people communicate and should bring value. Nevertheless, social revolution in PLM is […]

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Do We Need Engineering Note App?

March 27, 2014

Yesterday’s post about how engineers can collaborate in the office, made me think about another aspect of collaboration – taking notes. You may argue… Taking notes isn’t specifically collaborative activity. However, I can see it very tightly coupled with our ability to communicate and collaborate. There are lots of applications for notes taking these days. Just to […]

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PLM Return on Mobility Challenges

March 20, 2014

Almost two years ago I posted my Mobile PLM gold rush – did vendors miss the point? post. Mobile usage is skyrocketing. It is hard to imagine our lives without mobile devices. Is it a good time to get back to the conversation about PLM, engineers and mobile? What is a special purpose of mobile applications for […]

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PLM and augment reality in consumer products

August 9, 2013

You think PLM is boring and complex. Actually it can be fun and easy. I think simplification is one of the most important trends today in enterprise software. It helps to take complex technologies mainstream. Mobile devices made it possible by combination of camera, power computing capabilities and accessing data on the cloud. I’ve been positing about […]

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Why PLM vendors need to learn about hybrid mobile platforms?

July 10, 2013

Mobile development is skyrocketing these days. Everybody wants to be mobile. Enterprise vendors slowly discovering the power of mobile apps. However, to develop a robust and powerful mobile applications is not a simple thing. One of the biggest challenges many enterprise developers are facing these days is diversity of mobile platforms combined with high cost […]

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What CYOD means for PLM?

May 28, 2013

Do you like acronyms and buzzwords? Not much, I guess. You probably familiar with that one – BYOD (Bring Your Own Device). For the last couple of years, BYOD trend transformed and disrupted IT policies in many enterprise organizations by permitting employees to bring personally own mobile devices (laptops, tablets and smartphones) to their workspace […]

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Office Competition Gets PLMish?

May 23, 2013

Office and other productivity tools are un-separateable parts of product development environment. Some of them such Microsoft Excel literally can stop product development and manufacturing in many companies. I’ve been blogging about Excel and Office many times. Couple of weeks ago, I came back to this topic with my – PLM Excels and Future Downfall […]

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