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Mobile

How to rethink PLM workflows?

by Oleg on October 20, 2014 · 2 comments

plm-mobile-workflow

Workflows and processes. This is an important part of any company. Like blood goes through your body, workflows are going through a company and beyond. Couple of months before, I posted by ultimate PLM workflow dream. It came as a part of my thinking about “un-bundling services“. My idea was to publish list of features workflow (process management) that can be used as an independent service.

Many businesses were created with the vision to improve processes and to support business workflow. However, email is still one of the key elements of every workflow and business process management system implementation.  How to move from emails and messages to collaboration - in my view, this is one of the most critical elements that can help to streamline PLM workflows. Because of ubiquity, email remains one of the most widely used engines behind companies’ workflow. One of the ideas I discussed earlier was to connect emails and workflow – how to turn email into actionable workflows.

Over the weekend, I was skimming through the article – 10 Trends Transforming Enterprise IT by TechCrunch. The trend that caught my attention was #6 – Reimagining enterprise workflows. Read the following passage:

Widespread adoption of mobile devices has led to more efficient enterprise workflows. Salesforce.com CEO Marc Benioff recently said he runs his whole business from his phone. This gets easier every day. Whether it is quickly turning around business documents via the e-signature application DocuSign or fine-tuning scheduling and route optimization for people in the field via ServiceMax, mobile applications are reinventing and automating processes across the enterprise, enabling work to get done faster and smarter.

Here is the article referencing Salesforce.com’s Marc Benioff  statement earlier this year.

“I run my business entirely on my phone,” CEO Marc Benioff said. “I believe this is the future.” As companies store less and less data on site, more will no longer need desktops, he said.

It made me think about changing roles between email and mobile. One of the biggest early successes of mobile computing was to turn business email into mobile service. I’ve been using one with my old Blackberry and it was very reliable. Here is the thing. Mobile devices are more ubiquitous today than email. Mobile applications can be easier and more intuitive compared to the list of emails in my inbox. Mobile can be a service that can help to rethink PLM workflows bypassing email and existing complex business suites.

What is my conclusion? We need to learn how to break things that preventing us from moving forward. Email is one of them. In the past, we asked to connect every PLM workflow to the email. That was our desire to have a single point of communication. Today, our mobile phone is our single point of communication and it is more powerful than our desktop computer 10 years ago. People don’t have to be connected to their desks. Therefore, to disrupt PLM workflows by making them completely mobile can be an interesting option. Just my thoughts…

Best, Oleg

 

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mobile-voice-plm-process

Processes and workflows is a big topic in PLM. If you think about PLM as a way to manage a full scope of product development processes in organization, workflow is a foundation part of technologies and tools to implement that.

The definition of PLM process is usually complex and can come as workflow or rule-based. You may ask – why is it complex? Very often the answer is simple – enterprise organization is complex as well as communication between people is complex too. However, this is still not a reason to keep them complex in the future. In one of my earlier posts about PLM processes and implementation confusions, I shared my classification of PLM processes into design collaboration and change processes. People are still one of the most complex part of process implementations. Especially, if you speak about engineers. To manage engineering processes is like herding cats. Read more in my PLM and Engineering (task) process management post. One of my conclusions – we need to simplify process management.

In a real life, email remains one of the key players in process-driven implementations. There is nothing wrong in email and the requirement to integrate PLM processes with email is still on the top of PLM process requirement list. I honestly think that I need to update my workflow dream list.

The question how to simplify workflow and make collaboration easy is on the top of workflow and process management professionals. Some of PLM mindshare companies are focusing primarily how to improve process management.

One of my previous ideas around process simplification was related to mobile technologies. Earlier today, my attention was caught by Benedict Evans blogVoice is the next big thing in mobile. Article speaks about different form of communication – text messages, instant messaging and vocie. Here is the passage I liked:

…there is a lot of scope to innovate around the actual voice experience in much the same way that we have seen around messaging apps.In messaging we have seen two levels of innovation in experience. WhatsApp delivers ‘SMS 2.0′ – it does the things that telco technologies like IMS were supposed to add close to a decade ago, but not much more, so far. On the other, we have things like Line, Wechat, Kik and Snapchat that actually change what messaging is, even before you look at the platform elements of their offerings. I suspect (but no more) that it is harder fundamentally to change what voice is than to create alternatives to a snippet of text, and so the basic voice experience might change less – the innovation, like WhatsApp, may be more about the handling and routing and setup. That is, it kills the dialer. That’s one way to look at Talko – it rethinks what ‘dialer’ mean when there is no DTMF (or pulse), and builds value around that.

I specially like the idea of “setup simplification” to make a call. Sometimes, to make a dial is complex or even impossible. Imagine, you have engineers and service technician working on the same problem. They are located in separate places. Modern 3D collaboration technologies can share visual information between them. They can even share photos or camera. But “chatting” or “IMing” in such situation can be a complex thing. To be able to establish voice communication can be a killer function.

Another example can be related to “change process” approval. The description of problem is often complex and requires clarification. Very often it leads to going back and forth in approval process between people with messages and explanation. To setup one minute voice communication can solve a problem.

What is my conclusion? Voice and mobile can become a killer approach to simplify communication and streamline PLM process management. It can decrease number of messaging loops, speed up approvals or improve customer service. PLM vendors are very much behind in mobile innovation. Voice is part of this gap. Just my thoughts…

Best, Oleg

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How PLM vendors can find mobile moments

by Oleg on August 25, 2014 · 0 comments

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People are getting crazy about mobile apps these days. We are spending more time on our mobile devices. Nobody will argue about importance of mobile. We can see different mobile strategies among PLM vendors. At the same time, for most of them “mobile” is about developing “same version” of PLM suite, but for mobile device. Back in 2012 I posted about that – PLM gold rush: did vendors miss the point? Few months ago I was talking about “social” as a new mobile opportunity for PLM. I think PLM vendors didn’t crack “mobile” topic yet.

Forrester research put an interesting perspective on how to develop mobile apps. They called it “mobile mind shift”. Navigate here to learn more. The following Forrester video gives you an idea about what is behind mobile shift. The most interesting part I found is related to finding so called “mobile moment”. Navigate here to see an interesting table summarizing a potential list of mobile moments. I found some of them speaking very closely to potential mobile moments for PLM customers.

To succeed in your customer’s mobile moments, you must understand their journey and identify their needs and context at each potential moment. Then design your mobile application to quickly provide just what’s needed in that moment.

Here are few examples of consumer sale, business meeting or field maintenance.

Get information on a product while in a Best Buy store. Use a tablet to show a doctor a new Medtronic device. Retrieve maintenance history for a GE wind turbine.

These examples make sense to me. However, it made me think about complexity of finding these mobile moments. The situations where a specific customer wants to be involved into mobile context specific iteration can be very different. While lots of companies are moving to mobile these days, it looks like it will take time until overall B2B eco-system will be ready to mobile product and business related contextual scenarios.

What is my conclusion? B2C ecosystem is changing fast. Consumers are moving to mobile and requesting more and more interaction with businesses via mobile devices. However, B2B applications are not there yet. It seems to me sales and field maintenance operations  can be two potential domains where PLM vendors can find mobile moments in the near future. We will see more mobile interactions coming soon with enterprise applications that will provide PLM “mobile moments”. This is an early alert for PLM vendors and PLM architects.  Just my thoughts…

Best, Oleg

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Why now is the right time to reinvent PDM?

August 15, 2014

Product Data Management (PDM) isn’t a new domain. The first PDM systems were invented 20-30 years ago with a simple objective – to manage product data. The scope of PDM was heavily debated and included design, engineering BOMs, ECO and even supply chain. However, the most widely accepted role of PDM is to manage CAD […]

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Will IBM and Apple open doors for mobile PLM future?

July 17, 2014

Enterprise software and Apple wasn’t much a success story until now. Don’t take me wrong – you can enterprise execs and even IT folks are using iPhones and other Apple devices. In my view, they do it mostly for mobile email and other cools apps. However, until now, the traction of iOS in enterprise was […]

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Social PLM and Mobile Dribbling

May 6, 2014

Once “social” was a hot topic for PLM developer and analysts. In my view, the hype went down. Ask PLM people about social applications and be prepared for very neutral response. I asked myself – why so? Social applications can improve the way people communicate and should bring value. Nevertheless, social revolution in PLM is […]

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Do We Need Engineering Note App?

March 27, 2014

Yesterday’s post about how engineers can collaborate in the office, made me think about another aspect of collaboration – taking notes. You may argue… Taking notes isn’t specifically collaborative activity. However, I can see it very tightly coupled with our ability to communicate and collaborate. There are lots of applications for notes taking these days. Just to […]

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PLM Return on Mobility Challenges

March 20, 2014

Almost two years ago I posted my Mobile PLM gold rush – did vendors miss the point? post. Mobile usage is skyrocketing. It is hard to imagine our lives without mobile devices. Is it a good time to get back to the conversation about PLM, engineers and mobile? What is a special purpose of mobile applications for […]

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PLM and augment reality in consumer products

August 9, 2013

You think PLM is boring and complex. Actually it can be fun and easy. I think simplification is one of the most important trends today in enterprise software. It helps to take complex technologies mainstream. Mobile devices made it possible by combination of camera, power computing capabilities and accessing data on the cloud. I’ve been positing about […]

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Why PLM vendors need to learn about hybrid mobile platforms?

July 10, 2013

Mobile development is skyrocketing these days. Everybody wants to be mobile. Enterprise vendors slowly discovering the power of mobile apps. However, to develop a robust and powerful mobile applications is not a simple thing. One of the biggest challenges many enterprise developers are facing these days is diversity of mobile platforms combined with high cost […]

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