A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

What Is The Future of PLM Strategic Presentations?

What Is The Future of PLM Strategic Presentations?
Oleg
Oleg
25 August, 2010 | 2 min for reading

Have you had a chance to see any PLM strategic presentation? I’m sure you did. You can find easy few of them by Google “PLM Strategy“. How many times you’ve been looking on PLM strategic presentation and saying – hm, this is not exactly what I’m looking for. I was reading a USA Today article Graphic novel replaces business school text book yesterday. This is my favorite passage from this article:

“Textbooks are just plain boring,” said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be “more like a movie,” that would get the necessary points across while keeping students engaged.

PLM Presentations Boring?

A lot of PLM presentations are boring and can be predicted from the beginning. They contain a lot of pictures of products such as cars, planes, fashion and electronic to keep people eyes on it, but contain a little meaningful information. They are using complicated terminology that needs to be decoded and translated. Customer testimonials are also following strict and old fashioned way.

How To Engage with People?

The USA Today article made me think about a significant shift that needs to be made in the way we are presenting Product Lifecycle Management. I’d like to come with some ideas that can help to create a better PLM presentation:

1. Keep it short, focus on a single use case or benefit.
2. Use rich media – video, online slide presentation materials.
3. Interview customers and publish it.
4. Use comic video to explain what you are doing (Google is a master of such videos).

What is my conclusion? I think, what is important is to remember 7 seconds rule of attention. You need to keep person’s attention for the first 7 seconds. I think social media today provided a lot of examples how to do so. We need to learn how to use it. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
17 January, 2010

Last week I had chance to read Forbes’s article (Listen To Competitors — Not Customers), which made me think more...

5 December, 2016

The stories about disruption are popular in today’s media. Uber for X. Airbnb for Y. You probably heard it many...

31 December, 2023

Today is the last day of 2023. I find myself reflecting on the major themes and milestones that shaped Beyond...

6 January, 2011

Mobile communication is evolving. Lots of new things happen. iPhone was a revolutionary device that introduced back-end camera and allowed...

16 June, 2009

How will PLM-related software evolve on the cloud? This is actually my question for today. How will PLM get along...

28 April, 2016

In software application programming interface (API) is a set of routines, protocols and tools to build a software. An API...

29 July, 2011

Let me talk again about Part Numbers. The last time I wrote about Part Numbers, it created a healthy discussion....

18 January, 2025

Earlier this week, I read an article by Josef Schöttner discussing PLM software Integration Solutions. You can find the article...

25 July, 2018

Model-based is a topic in the air of many discussions about future digital transformation in engineering and manufacturing. I honestly...

Blogroll

To the top