A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

What Is The Future of PLM Strategic Presentations?

What Is The Future of PLM Strategic Presentations?
Oleg
Oleg
25 August, 2010 | 2 min for reading

Have you had a chance to see any PLM strategic presentation? I’m sure you did. You can find easy few of them by Google “PLM Strategy“. How many times you’ve been looking on PLM strategic presentation and saying – hm, this is not exactly what I’m looking for. I was reading a USA Today article Graphic novel replaces business school text book yesterday. This is my favorite passage from this article:

“Textbooks are just plain boring,” said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be “more like a movie,” that would get the necessary points across while keeping students engaged.

PLM Presentations Boring?

A lot of PLM presentations are boring and can be predicted from the beginning. They contain a lot of pictures of products such as cars, planes, fashion and electronic to keep people eyes on it, but contain a little meaningful information. They are using complicated terminology that needs to be decoded and translated. Customer testimonials are also following strict and old fashioned way.

How To Engage with People?

The USA Today article made me think about a significant shift that needs to be made in the way we are presenting Product Lifecycle Management. I’d like to come with some ideas that can help to create a better PLM presentation:

1. Keep it short, focus on a single use case or benefit.
2. Use rich media – video, online slide presentation materials.
3. Interview customers and publish it.
4. Use comic video to explain what you are doing (Google is a master of such videos).

What is my conclusion? I think, what is important is to remember 7 seconds rule of attention. You need to keep person’s attention for the first 7 seconds. I think social media today provided a lot of examples how to do so. We need to learn how to use it. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
15 February, 2023

3D EXPERIENCE WORLD is an annual event organized by Dassault Systemes and formerly known as SOLIDWORKS WORLD is back to...

14 July, 2019

Manufacturing companies are discovering cloud technologies. As much as it brings excitement, it also brings questions and challenges. Here is...

12 January, 2018

It’s a new year outside. The time is running fast and we are moving towards 2018 with new questions about...

28 May, 2021

Part Numbers. There is no topic that drives more attention when it comes to discussion about how to organize the...

13 July, 2015

The number of hardware companies is growing and products are getting more complex.The nature of every hardware project is very...

25 November, 2017

I like Friday evenings. It is a time to relax and make some unusual reading of something completely outside of...

11 June, 2014

To sell PLM to small and medium enterprise (SME) companies is a challenging tasks. I guess many of my readers...

24 July, 2017

Few days ago, I was sharing my thoughts about Microsoft Azure Stack and hybrid could. Check this link. Are there...

1 July, 2016

PLM has deep roots into process and workflows. You can find pieces of process implementation everywhere – starting from CAD...

Blogroll

To the top