A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

What PLM must learn from the success of Email?

What PLM must learn from the success of Email?
Oleg
Oleg
7 September, 2012 | 3 min for reading

One of the biggest issues PLM vendors want to solve today is “PLM adoption”. PDM/PLM moved from a toolbox to out-of-the-box (OOTB), from OOTB to industry best practices. Cloud is another promise. Another buzzword PLM industry is using today is “social”. In my view, the best way to learn about the user adoption is to learn from the somebody else’s success. Speaking about the adoption in the organization, email is always on the top in my list. You probably had a chance to read my blog post last year – DIY PLM and Zero email policy. In my view “social” is having hard time to compete with emails. In many situations, company processes are literally run by emails. Enterprise software vendors are trying to kill emails with variety of tools, but email doesn’t want to die. I was reading an interesting article earlier this week – Email Will Never Die – The Man Who Invented It Reveals Why. I recommend you to have a look. I found some unknown facts about email history. I liked the following passage:

“I think it was mostly used as a replacement for telephone calls,” Tomlinson says. “You got a more immediate response. With time zone differences, you didn’t have to have someone there to receive the call.”

By co-incidence, my attention caught by another article on the same topic – Is email dead? Or is it moving to social networks? Samuel Driessen is capturing the discussion about why email will stay long time with us. The most important arguments are ease of access, email documentation trail, cross time zone access and openness.

Both articles made me think about what PLM vendors and implementers need to learn from the email success to improve PLM adoption across the organization. Here are my top 3 actions:

1. Access. The top priority for PLM tools is to become easy accessible for people in organization. 90% of people in organization are consuming information that created by less than 10% of people. To make PLM tools available and easy for the majority of people is absolutely important.

2. Openness. Email is incredibly open. I don’t need to work with your email server to send you an email. The infrastructure is open and technology is invisible. To make PLM to work seamlessly is another huge action. Today, “integration” is a significant showstopper to make PLM tools to be used by many people in organization.

3. Communication trail. This is an interesting topic that can provide huge value in organization. In many situations, the communication between people gets lost in emails and phone calls. PLM tools need to provide a way to capture this communication in a very painless way to make this communication history retrievable and available for people. It will help a lot for decision making and many other situations.

What is my conclusion? PLM vendors can learn a lot of email success. Email is still one of the major communication instruments in the organization. To learn from email practice, to apply it in PLM tools and make PLM tools to be integrated with email is the right way to go to become successful in PLM deployment. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
5 October, 2019

I’m coming to PI PLMx conference in San Diego which will take place next month in beautiful San Diego. Organized...

13 September, 2010

In my view, “Free” is continuing to pull people. Recently, I’ve seen few articles in PLM Blogosphere that was talking...

5 October, 2018

It has been long time since I covered Autodesk PLM in my blog. Time is running fast and it has...

18 September, 2014

The information about Aras PLM OEM deal with Infor caught my attention yesterday evening. It looks like a big deal...

19 November, 2009

I think 3D Warehouse becomes a hot topic. Number of 3D Content is growing. Yesterday I had chance to try...

17 September, 2012

For many years, supply chain was a space that drove lots of attention. One of the major trends, I can...

21 July, 2010

Data formats is an interesting topic in the context of engineering and manufacturing. Manufacturing is relaying on a significant amount...

6 May, 2014

Once “social” was a hot topic for PLM developer and analysts. In my view, the hype went down. Ask PLM...

15 July, 2014

Few weeks ago I attended Boston Tech Jam and learn new buzzword – YAPSA. Which stands for Yet Another Photo Sharing...

Blogroll

To the top