A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Cheap PLM and iPhone 5C thoughts…

Cheap PLM and iPhone 5C thoughts…
Oleg
Oleg
5 August, 2013 | 2 min for reading

Brands are important. Especially when it comes to market differentiation. Examples of brand differentiations are around us. Some car manufacturers created luxury brand cars, most of electronic product lines have special product lines, consumer product brands are also using brand differentiation strategies.

My attention was caught by seekingalpha publication – Can Apple Succeed Balancing Cheap With Premium? Have a read and make your opinion. iPhone 5C (Cheap?) is coming. Apple is thinking how to compete with other mobile device alternatives and seeking how to to create brand differentiation. The challenge is how to find a valuable configuration to sell in parallel to current premium iPhone device. I picked up an interesting passage:

Even mobile phone design seems to have stopped. If I told my grandfather to take his spectacles off and tell the difference between an S4, a Z10, an iPhone 4, iPhone 5, Moto X, HTC 1, Xperia, Ascend … he would not be able to find one!

As I mentioned earlier in the article, the pace of technology has slowed and OEM’s are continually pipping each other in aspects that don’t matter that much to a consumer. Take the screen, LCD, AMOLED, PMOLED, SUPER AMOLED, SUPER DUPER AMOLED, EXTREME SCREEN SUPER DUPER ULTRA LED…..I stopped caring past the iPhone 4. The screen was crisp and brilliant and to be honest, I really can’t see much difference when looking at the screens of different phones. As long as I can watch an HD movie on it, this seems to be the benchmark.

It made me think about PLM vendors trying to create brand differentiation and sell PLM to both largest OEMs (Airbus, Boeing, Toyota, etc.) as well as to zillions of small and medium size companies. The last group of customers created significant challenge practically to all PLM vendors. These group of customers are experiencing similar type of problems as large OEMs – cost pressure, high complexity of products, quality and regulation issues. At the same time, these companies are not ready to implement (and pay) for complex PLM systems. The solution provided by PLM vendors these days are in range of ignoring small companies to provide “boxed” pre-packaged PLM configuration.

What is my conclusion? PLM is failing to create scalable brand differentiation with solutions scaled from small manufacturing firms up to large enterprises and OEMs. Most of functionality required by smaller companies is similar to what you would provide to large companies. It is hard to differentiate, it is hard to price and it is hard to afford selling it as cheap PLM. On the other side, consumerization of IT and emerging startups can create a pressure on PLM vendors to find alternatives for ‘cheap PLM’ sooner than later. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
26 October, 2011

BAM! Aras just announced Enterprise PLM for SolidWorks. Here is the new article – Enterprise PLM for Enterprise PDM. Navigate...

28 January, 2023

ChatGPT was taking the industry by storm for the last few months. Unless you live under a rock, I’m sure...

15 April, 2011

The first day at COFES 2011 over. I hope, you had a chance to follow COFES 2011 via twitter (COFES2011). If...

5 March, 2009

The development of game technologies is taking huge step forwards and is sometimes outperforming product development tools such as CAD,...

6 February, 2015

Cloud computing is changing a world around us. CAD and engineering applications are not exception. It has been already five...

8 May, 2022

Manufacturing is a process that has been around for centuries and is still relied on today to produce products. Despite...

9 November, 2018

There is one topic that always drives discussion in CAD/PLM world. It is a question about data interoperability and standards....

17 September, 2014

Earlier today at Accelerate 2014 in Boston, Autodesk PLM360 team provided an update about PLM360 product, technologies, as well as...

6 July, 2017

Engineering.com just published an article confirming that small design and engineering team aren’t interested much in buying and implementing data...

Blogroll

To the top