Why Slack can be a communication tool engineers want?

Why Slack can be a communication tool engineers want?


Communication is an important element of our work. We live in an extremely connected world. To communicate with people you work on the same team and between teams can be a critical factor to make project successful. I’ve been learning Slack for the last few weeks. Slack is online communication platform that is catching lot of attention for the last time. It is a startup with more than $1B valuation. Take a look on it over the weekend. It is polished and provides very slick UI.

My experience with Slack made me think about collaboration in engineering teams. It has some connection to old discussions about “social PLM”. However, social PLM idea was doomed. I can mention few reasons why it happened – it provided bad experience for communication, it wasn’t open and didn’t provide an easy way to publish data.


Things changed for the last few years, Engineering software is getting better in terms of user experience, but openness and integration are two things that not changing much. Look over collaboration tools provided by PLM vendors and you will see limited number of integration capabilities. It is still very closed world, it is hard to push data in and out. Moreover, it is very difficult to integrate with tools engineers are using these days.

Opposite to that Slack impressed me with the number of integrations and openness. If you think about online digital environment, it basically integrates with everything. Navigate to the following link and take a look on a number of integrations. However, community-built integrations list is every more impressive. It is basically integrates to any language, framework or too.

What is my conclusion? There is a clear need for engineers to communicate. However, think how many social platforms do we need? My hunch- we don’t need many. But we need one… a good one. We need one for engineers to communicate between themselves and outside world. So, the competition for this single communication tool will be tough. In my view, integration will be one of the most critical elements. Imagine great communication and collaboration platform that hard to integrate with. It will fail exactly in the same way as previous “social PLM” initiatives failed. So, there is a chance engineers will like Slack. This is a lesson to learn for PLM vendors. Just my thoughts…

Best, Oleg


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