Almost two years ago, I asked if Salesforce.com platform is ready for PLM. You can navigate to my old article to get up to speed my thoughts here. Some Youtube videos disappeared since then. The basic set of Saleforce.com platform functionality is mature and Salesforce is investing in additional development. Saleforce Lightning Design System I mentioned few days ago in the context of PLM toolkit post is another confirmation about that. Few ERP companies launched for the last few years on top of Saleforce platform and I’ve been following them. You can check – Kenandy, Rootstock and few more ERP on AppExchange.
It appears that I’m not alone with my conclusions about leveraging Salesforce as a platform for a new cloud PLM. The new website of Propel PLM software caught my attention yesterday. What I’ve learned from the website is that Propel PLM is based on Salesforce.com and it provides what you can imagine as a typical PLM functions – item, parts, bill of materials. The industry focus is spread between high-tech, manufacturing, life sciences, communication and automotive.
According to website, Propel PLM contains three modules – Salesforce platform, Product Record and Process Lifecycle. Few additional facts I captured – it looks like capable to manage software lifecycle (in some sense). This is my hunch based on the notion of “software releases”. Also, Propel is capable to manage service data. Propel founders Ray Hein, Brian Sohmers and Ron Hess are coming with significant PLM and industry background with roots in Agile PLM, Oracle and Kenandy. It looks like they also have significant experience with Salesforce.
I didn’t find much information about the product, except of few screenshots. It looks like Propel is planning to bring more info closer to their launch at Dreamforce 2015 in few weeks. I will have an opportunity to speak to them and bring more information later.
The news about Propel PLM made me think about cloud PLM landscape. My earlier assessment of cloud PLM services and vendor differentiation led me to the conclusion that differentiation might be a tricky problem for cloud PLM vendors in the next few years. Each PLM vendor these days is offering some sort of cloud PLM solution. However, the devil is in details. Not each cloud is the same and business models can vary too.
What is my conclusion? Cloud PLM vendors will be searching how to differentiate themselves in the competitive market of cloud engineering and manufacturing solutions. Established vendors will search for a balance between existing platform technologies and advantages of cloud architectures. Newcomers will have more flexibility to innovate and build their own differentiation. Propel is coming first on top of Salesforce. Will Salesforce.com platform and technology will make a good deal for cloud PLM such as Propel to success? This is a good question to ask. Just my thoughts…
Best, Oleg
Picture credit Propel PLM
