Technology is moving forward. The last wave of the development in cloud and mobile technologies, data management and collaboration created a tremendous opportunity to change the way people think and work together. It can impact company processes strategically as well as a unlock a potential to innovate differently. It applies to internal organizational processes as well as collaboration between organizations, partners and individuals.
HYPERBEAST interview with Nike CEO Mark Parker – Details in Collaboration can give you a broad perspective on how large manufacturing organization can leverage collaboration to empower innovation in various aspects of product development. I captured the following passages highlighting the value of collaboration:
Collaboration takes people from different worlds to places they might not have gone on their own. Of course, it invites new ideas from the outside, but it also accelerates your own thinking. In my experience, when the right creatives connect, it can be like setting off a chemical reaction. I find that incredibly stimulating and potentially very powerful.
Collaboration among individuals, brands, and industries will only continue to accelerate as technology facilitates and enables greater connection in real time from anywhere in the world. It’s why we’re experiencing such an unprecedented pace of innovation in every aspect of our lives. It’s clear to me that if all the ingredients are right, collaboration can help shape your vision of the future and get you there faster.
At the same time, I found interesting a negative notion of “prescriptive” collaboration.
How can a collaboration go wrong? One way a collaboration can go wrong is if your connection is inauthentic or overly prescriptive. Our collaborations aren’t transactions. They are relationships – ones that have been built over months or years before they even come to fruition. You really have to be passionate about the same parts of the universe for any partnership to work.
So, where is a border between collaborative empowerment and prescriptive collaboration? How to translate it into real practice, software applications and functions. For the last few years, CAD and PLM vendors made significant investment into the development of collaborative features in new and existing applications.
Autodesk Fusion360 Live preview
Aras Innovator Visual Collaboration
At the same time, I can hear some skeptical voices about the fact in real life collaboration might be not as important as it presented in CAD and PLM applications. In a nutshell, the logic of these comments is narrowed to the fact engineers are not really want to work together and most of work is done separately.
How does it come together with a broader vision of collaboration? What is a right level of collaboration engineers and other people in organizations are demanding in modern manufacturing environment? What is a real need and what is a marketing gimmick? These are questions I’m always asking engineers in manufacturing companies as well as software vendors.
What is my conclusion? Collaboration can empower organizations and people. In my view, it applies to engineers too. However, it is sometimes hard to find a fine line between collaboration that empower people and some prescriptive “collaboration processes” and activities that lock people down to a specific functions. How to that? It is a challenge for CAD and PLM vendors are facing today. Just my thoughts…
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