From Dolls to the Atom Bomb: PLM Marketing and Education Insights from ‘Barbie vs. Oppenheimer’
When we talk about blockbuster films, we often envisage big budgets, superhero narratives, or epic sagas. But the cinematic landscape in July, which showcased two very different contenders, proved that success goes beyond mere content. ‘Barbie’ and ‘Oppenheimer’ – two films, one surprisingly more successful than the other. The key…