The old joke says you can take any word from a terminological lexicon of manufacturing company and turn it into...
Do you remember the time when the term “dot-com company” was booming around? Getting back to late 1990s, so called...
CAD and PLM marketing folks have tough time these days. It has been just five years ago, when Jeff...
Everyone likes innovation. It gives you good feeling and brings the whole power of imagination into your brain. If you...
PLM has love and hate relationships with Excel spreadsheets. PLM vendors are spending marketing dollars campaigning to replace Excel. The...
Enterprise sales is one of the most conservative things in sales eco-system. Despite many changes that happened in our life...
Brands are important. Especially when it comes to market differentiation. Examples of brand differentiations are around us. Some car manufacturers...
There is a chasm between old and new schoolers these days in many places and industries. I wonder if PLM...
Social. New buzz. You can hear it in many places. After the tremendous success of social networking and web, many...
The first day of ACE 2012 was quite energetic. This is my 3rd year at Aras Community Event. The first...
One of the unpublished rules of PLM Think Tank is not to talk about marketing. Marketing is a tough job....
This week was extremely busy. I was traveling to attend Autodesk Media Summit in San-Francisco. You can read about it...