In marketing, product differentiation is the process of distinguishing your product offering from from others, to make it more attractive to a potential buyers. One of the main reasons is to differentiate from competitors’ products. The objective of this process is to develop a position that customer will see as…
The old joke says you can take any word from a terminological lexicon of manufacturing company and turn it into enterprise software. Just add “management” word… Product portfolio (management), Engineering change (management), Engineering document (management), Cost (management), Quality (management), Material requirement (management), etc… The reason for that is simple. After…
Do you remember the time when the term “dot-com company” was booming around? Getting back to late 1990s, so called dot.com or “internet companies” were around to attract people using internet access. After stock market crash around a year 2000, most of these companies dropped “.com” suffix from their names….
CAD and PLM marketing folks have tough time these days. It has been just five years ago, when Jeff Ray, former CEO of SolidWorks shocked everyone at SolidWorks World 2010 by introducing the SWAT team with the objective “to kill SolidWorks”. You can navigate back in time to SolidSmack…
Everyone likes innovation. It gives you good feeling and brings the whole power of imagination into your brain. If you Google “innovation”, you can find so many interesting things. For example, famous quotes from Steve Jobs, Albert Einstein, Henry Ford and others about innovation. Navigate here to read more. My favorite…
PLM has love and hate relationships with Excel spreadsheets. PLM vendors are spending marketing dollars campaigning to replace Excel. The last post by Lionel Grealou caught my attention during the weekend. Navigate to read PLM vs Excel post here. In addition to to almost traditional confirmation that PLM can outperform Excel…
Enterprise sales is one of the most conservative things in sales eco-system. Despite many changes that happened in our life for the last 10-15 years, this particular experience doesn’t change much. You probably heard best recommendation about how to stop “PLM sales” calling you – buy something from these guys….
Brands are important. Especially when it comes to market differentiation. Examples of brand differentiations are around us. Some car manufacturers created luxury brand cars, most of electronic product lines have special product lines, consumer product brands are also using brand differentiation strategies. My attention was caught by seekingalpha publication – Can…
There is a chasm between old and new schoolers these days in many places and industries. I wonder if PLM will be different and will keep old school formation in everything – business models, marketing, technical solutions, etc. Few months ago I posted – PLM, Viral Sales and Enterprise Old…
Social. New buzz. You can hear it in many places. After the tremendous success of social networking and web, many companies are trying to apply it in different domains. So, PLM does. I’ve been watching the activity of big companies and small startups in the intersection of social and PLM…
