"Marketing"

ACE 2012: Aras PLM and don’t be evil

ACE 2012: Aras PLM and don’t be evil

The first day of ACE 2012 was quite energetic. This is my 3rd year at Aras Community Event. The first one in Chicago was quite small – less than 100 attendees. Aras claims 300 registered attendees this year. I can easily say that I counted ~250 attendees during Peter Schroer’s…

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Marketing and the future of PLM Art

Marketing and the future of PLM Art

One of the unpublished rules of PLM Think Tank is not to talk about marketing. Marketing is a tough job. Especially, when it comes to PLM space. The high level of diversification is a nature of every product development organization. The nature of marketing is to invent a story that…

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PLM, Innovation and Getting Things Done

PLM, Innovation and Getting Things Done

This week was extremely busy. I was traveling to attend Autodesk Media Summit in San-Francisco. You can read about it in my previous post. However, I wanted to talk about Innovation before this weekend. Have you heard about this buzz? It became so popular to talk about how software helps…

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PLM Vendors and “Cloud Marketing” Hype

PLM Vendors and “Cloud Marketing” Hype

From time to time, I’m experimenting with Google Trends. These results, obviously, cannot be counted as a serious research. At the same time, they can provide some insight on what happens. This morning, I was playing around “cloud” and “database” terms. I wonder if possible to find any evidence of…

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PDM Cartoons, Marketing and Unsolved Problems

PDM Cartoons, Marketing and Unsolved Problems

I was watching cartoons over the long Columbus day weekend. Not Disney… I was watching PDM cartoons. You may tell me – who is making PDM cartoons these days? Apparently large companies do. Autodesk and SolidWorks both made cartoons that actually made me think about marketing and unsolved problems. However,…

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Department of Free and PLM

Department of Free and PLM

What do you think about the power of FREE? The following article in UK Guardian made me think again about the power of free influence. Times loses almost 90% of online readership. Take a look on the following quote: The Times has lost almost 90% of its online readership compared to February since making…

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