ROI of PLM is not measurable. To sell PLM you need to create a myth. This statement of Jos Voksuil caught my attention a few weeks ago. In his recent article, PLM Myth-perception Jos went all way down explaining the irrational behavior of PLM decision-makers, human behavior, and the complexity…
A long time ago when I was too naive and too technical, I thought that the best product (or technology) always wins. Well… I was wrong. Later I learned that this is one of the top sales myths. The reality is that having the best product, or the best features,…
To select a PLM system is not a simple task. A few years ago, I shared the article – How to avoid PLM software selection mousetrap. There are many aspects of the selection process – technology, organization, vendor, etc. After all, for most organizations, PLM decision is something that is…
For the last few months, I’ve been having many discussions and debates about the current state of PLM, manufacturing trends, problems, IT solutions and possible ways to sell them to customers. Digital transformation seems to be a common topic for most of PLM companies today. As much as I like…
There is something in the air these days about PLM. The awareness about PLM is growing and more companies are thinking that PLM might be a solution to solve the problem. These are good news for PLM vendors, consulting and service organizations. However, the PLM sales scene is very complex….
I grew up in the Soviet Union at the time when the planet was going through The Soviet-American Arms Race, As a child, I remember a lot of propaganda related to the nuclear arms race. These days a lot of information about what happened 40-60 years ago is available. One…
PLM can be anything from business strategy to product and technology. To get companies to adopt PLM takes time and this is where I can see a lot of discussions and debates about complexity PLM. I will talk about complex vs simple PLM next time. Today I want to focus…
Timing is everything in this life. And you cannot change it. Good skills and wrong timing still means no results. Timing is sales is absolutely critical. No matter what piece of sales puzzle you’re working on, timing is an important factor and element of any sales process. And when you…
Innovation is usually one of the top goals on the way PLM projects are sold to manufacturing and industrial companies.CIMdata introduced the term Product Innovation Platform a few years back, in partnership with Gartner and IDC. It was an answer on the challenges of complex product development and complexity of…
Yesterday, I shared my thoughts about PLM “Always be competitive” that was triggered by blog article of Sami Grönstrand of Outotec. We exchange few messages and then I stumbled on another Sam’s writeup – PLM. Cloud first? Model Based first? API first? I say: Business first. A term “business” is recently…
