Can we use 3D Gaming Technologies in PLM?

While looking at the amazing development of 3D Gaming Technologies recently , I’ve been wondering – is it possible to use all this experience for PLM? 

I think today’s Gamers will will approach enterprises and will expect similar experience from enterprise systems. Although I’m not sure we are there yet, I’d like to start putting into practice some initial ideas for convergence between 3D Games and PLM. 

I’d like to bring one particular idea for discussion today – COLLADA. COLLADA is a royalty-free XML schema that enables digital asset exchange within the interactive 3D industry. What if this framework were be available to communicate between Design and Development systems on one side, and gaming controllers and new video devices on the other side. Such convergence can open huge opportunities in bringing gaming experience to PLM. 

Today, COLLADA has initial support by a relatively long list of systems. Dassault Systèmes and Virtools can also support COLLADA;.. SolidWorks Labs created a product called  Collada Export. Other vendors have also added products supporting COLLADA.

 I’m sure you may have other practical examples of the merge between PLM and 3D Gaming. I will be interested to hear your feedback, receive links and other examples.


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  • Hi Oleg, I agree that this is an interesting topic. Virgile Delport will be blogging about this very topic later in the month through several posts. He’s got some interesting perspectives on PLM and the Electronic Entertainment industry as he’s been working in these for almost a decade. I’ll share the links when they’re up. Stay tuned . . .

  • Jonathan Corney on his Spatial blog talks a little about this on his posts at and

  • Andy, thanks pointing on Jonathan posts. Interesting ideas about gaming and product data browsing in general. – Oleg