A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

How can PLM leverage Social Networks to marketing with customers?

How can PLM leverage Social Networks to marketing with customers?
olegshilovitsky
olegshilovitsky
6 January, 2009 | 1 min for reading

I think that staying in contact with your customers is the number one goal for all organizations today. And this is ultimately one of the goals of CRM.

 But nowadays, things are changing… and our customers are very likely involved in various social networks in which they speak with colleagues and friends, reference products they are using, and talk about their likes and dislikes.

 I’m thinking about the ability to leverage existing social networks  – such as Facebook, and maybe others  LinkedIn is, for example, is very business-oriented.  – in order to get feedback and other valuable information from our customers.  The Facebook pools feature looks exactly like what is needed.

 You can raise Facebook Polls with different questions related to what your product is doing such as What are customer demands? What problems do your customers have? All are online, and what’s especially important, as they are connected and open within a social community, the potential social effect is huge.  In addition, you can see some tools that have been developed to support Facebook Polls – Widgets, Wizards etc.

 I would be interested in your opinion. Actually this feature has existed in Facebook since 2007, so maybe some of you have already tried it.

You can see good selection of Facebook Polls following this link. 

 

Recent Posts

Also on BeyondPLM

4 6
19 October, 2018

One of the popular discussions in PLM implementations is Total Cost of Ownership (TCO). The debates about PLM TCO intensified...

24 January, 2017

IoT discussions are booming these days. The hype and expectations are so high. According to Gartner’s hype cycle, IoT is...

18 December, 2012

Our digital and real lives are getting more and more connected. Think about our web experience these days. Mobile devices,...

5 January, 2018

In a lexicon of CAD and PLM marketing “intuitive” talk is cheap. You can find it everywhere. Google “intuitive PLM”...

15 December, 2008

The benefits of search solution are obvious. It helps you to find what do you need. Over the past decade...

23 May, 2020

Peter Thiel is famous for his recommendations about how to build a monopoly. I recommend his book Zero to One....

4 October, 2017

Do you think your business cannot be cannibalized by Amazon? I wrote about it few months ago – Is PLM...

28 November, 2012

Last year I blogged about Google’s cloud and CAD/PLM readiness. Navigate to the following link to refresh your memories. The...

30 May, 2025

Earlier this week, I had the chance to present at the Share PLM Summit 2025 in Jerez de la Frontera....

Blogroll

To the top