PLM, 3D Virtual and Apple Patents

I’d like to put a short note this morning. It comes from my review of Patently Apple blog. The very interesting patent granted to Apple in the area of 3D virtual stores. The interesting is how Apple defines a presence in this virtual shop:

Apple’s patent FIG. 9 shown above, illustrates an embodiment of an interface to an online store. The example shown is an implementation of region 112 of FIG. 1 as rendered in a browser. Alice, a character represented as an example in the patent, “is visiting the Acme website at noon. Accordingly, a sun (904) is included in region 112. If Alice were to return later in the day, a moon or star icon might be shown instead of sun 904. Other indicators, such as different color schemes during the fall season or winter holidays can also be included.”

I think, such patent can be an alarm in front of CAD and PLM affiliated companies thinking about 3D virtual experience. The competition in 3D space can get to the point when the interests of design software manufacturers will clash with companies thinking about 3D user experience everywhere.

Just my thoughts… What do you think about that?
Best, Oleg



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  • Bob


    I would not worry about the 3D store patent since all of the claims in that patent are specifically for an on-line store.

    However, the story describing the patent for their future 3D OS and hardware may be concerning. It goes into detail on incorporating the user’s perspective into the 3D experience and even describes rendering and ray tracing for the 3D experience.

    Patents around a 3D user experience and OS interface could create conflicts.

  • Bob, Thanks for your clarification! Despite the fact of current patent is about an online store, it will be easy cross-path to overall 3D user experience. Best, Oleg

  • vvagr

    This is a rather common user experience thing for 3D virtual words like Second Life. Apple patent squatters will target MMORPG first, if they are not burned on HTC case 🙂

  • vvagr, thanks! I think there is no big difference between design process and multi-player game! The first who will discover and develop such experience can gain a lot of power. Best, Oleg