A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Brin and PLM beef?

Brin and PLM beef?
Oleg
Oleg
12 August, 2013 | 2 min for reading

An unusual topic for today. I read The Guardian article Google’s Sergey Brin bankrolled world’s first synthetic beef hamburger. Navigate here to read more. Here is an interesting passage:

Brin’s money was used by a team led by physiologist Dr Mark Post at Maastricht University to grow 20,000 muscle fibres from cow stem cells over the course of three months. These fibres were extracted from individual culture wells and then painstakingly pressed together to form the hamburger that will be eaten in London on Monday. The objective is to create meat that is biologically identical to beef but grown in a lab rather than in a field as part of a cow.

“Cows are very inefficient, they require 100g of vegetable protein to produce only 15g of edible animal protein,” Dr Post told the Guardian before the event. “So we need to feed the cows a lot so that we can feed ourselves. We lose a lot of food that way. [With cultured meat] we can make it more efficient because we have all the variables under control. We don’t need to kill the cow and it doesn’t [produce] any methane.”

We know PLM was first developed for defense, aerospace and automotive manufacturing. That was in the past. Still, the majority of mainstream mature PLM projects are heavily focused towards aerospace, machinery and other “traditional” manufacturing industries. Nevertheless, PLM vendors are expanding their influence on other industries such as process manufacturing, consumer goods, fashion and others. In the past, I remember PLM implementation for food processing industry. Hamburger manufacturing is about to add one more cycle in the beginning – to grow the beef :). Watch the video before – it looks very manufacturing like. It is about design, requirements, production and… efficient manufacturing.

http://www.youtube.com/watch?v=5vmp_NUVZT8

What is my conclusion?  The sci-fi stories are coming true. Are we going to 3D print beef and other food? Think about hamburger manufacturing as a product development process. Today you can see it as an unusual manufacturing perspective. But it is only today. In 10-20 years from now, we will manufacture synthetic beef using assembly lines similar to Toyota or Apple factories. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
26 March, 2010

COFES 2010 is just around the corner, and I had chance to discuss with Brad Holtz of Cyon Research the...

29 February, 2016

Entrepreneurs are taking manufacturing by storm. Recent HBR article –Entrepreneurs Take On Manufacturing by Mark Muro gives you an interesting perspective on...

18 January, 2012

I’d like to talk about BPM again. I was writing about BPM in the past. Navigate to this link to...

19 December, 2014

Have you heard about collaborative economy? If you are not familiar with the term, it is a time to get...

23 March, 2009

I’ve seen a growing number of publications related to Cloud Computing and all variations of SaaS / PaaS / IaaS...

7 January, 2009

When I posted about my Dream PLM Technologies for 2009 , one of them was  Persistent Content. In today’s word, I...

11 March, 2009

We live in a physical world. Everything in this world seems to be created in a parallel, virtual space. This...

11 December, 2011

The topic of crowd-sourcing is fascinating these days. Community based development is interesting topic, and I’m continuing to follow different...

21 September, 2019

Cloud application development is everywhere these days. However, CAD users are stuck in the desktop reality. There are many reasons...

Blogroll

To the top