COFES, PLM, BIM and Augmented Reality

COFES, PLM, BIM and Augmented Reality

The first day at COFES 2011 over. I hope, you had a chance to follow COFES 2011 via twitter (COFES2011). If not, navigate your browser to the following link. COFES is always a good time to have a conversion with bunch of really smart people. It gives lots of materials for inspiration and… yes, blogging. This afternoon I had a chance to attend pre-COFES session: Augmented reality: Practical Business Applications presented by Joseph Juhnke of Tanagram Partners. I posted about augmented reality before. You can take a look on my earlier post: The Role of Augment Reality in PLM. Back that time, I’ve seen some interesting augment reality implementations for virtual identification, virtual design, simulation.

I found today’s presentation made by Joseph very inspiring. Part of the presentation was dedicated to the presentation of pictures with possible use cases for augmenting reality from BIM and PLM space. Take a look on the following pictures and make your opinion.

What is my take? I think we are standing in front of a very big distraction in enterprise systems in general and PDM/PLM specifically. It is about changing “user experience”. In one of my tweets today I asked if “NUI” – natural user interface is a future. In my view, presentation of the information in a more natural way, can change a lot. “Augment reality” can play a significant role in making this change happen. Is it a time for PLM companies to re-think some of their UI concepts?

Just my thougths…

Best, Oleg


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  • Hi Oleg!
    I’m enjoying your tweet at COFES
    About this topic if we think all our interactions with technology (computers, tablet, etc.) are unnatural.
    We do not think the way we are forced to interact with technology, do not think one letter at a time to type something … think in words, phrases, ideas.
    With products is the same thing, not think about features or directs moves, we thought of ways and relationships.
    Thus the greatest way to go is to change the way we interact with technology itself, and not add more commands and features in an unnatural way of working.
    Some years ago I remember a study group that was studying new ways of interaction in the relationship between man and technology in which computers were used a lot closer to the way we think, if I remember the philips was part of that group, never found new information about this, and a quick search did not find more references on the subject.
    Augmented reality can be a way but I think more than the market BIM and PLM, the entire market for technology is that more must adapt the way we think and do not require us to think of another way to get to work.

  • Jonathan_Scott

    Augmented Reality applications for PLM really inspire me. I agree that AR can be a more natural user interface for people (I know I would prefer it over some of the interfaces for rich product data that I have seen). I think one of the tricks for AR and PLM will be determining what people want to use it for. It makes me think of Rick Chin’s “absurdly ideal” concept. I bet a lot of people have no idea how AR with PLM data could improve their lives and work, but when someone starts dreaming up “absurdly ideal” situations of interacting with products, the benefits of AR coupled with PLM will become clear. Those slides from Tanagram Partners are pretty neat – thanks for posting the photos.

  • beyondplm

    Fabio, Thanks for your comment! I’m glad you found my COFES tweets useful. With regards to the communication with technologies, I’d expect significant changes in this space over the coming years. 10 years of significant progress in the internet and mobile are going to migrate to the enterprise space, and I’m looking forward to that. It will be broader than just introducing to augment reality. my thoughts… Best, Oleg

  • beyondplm

    Jonathan, thanks for commenting! Augment reality came from futuristic movies and commercials now becomes a reality. You may come back to some Microsoft commercials few years ago and see the same thing really implemented in today’s product. Btw, Microsoft was always the leader in innovation. However, their innovative ideas were poorly executed. Just my thoughts… Best, Oleg