PLM and Future of Gamification

by Oleg on September 19, 2011 · 8 comments

It is already more than 2 years I first asked on my blog if there is a border between games and PLM software. For some of the people back that days it was funny. However, things are moving more and more to game-like environments.

The following Forbes article The Gamification of SAP by Tim Clark caught my attention few days ago. For many years, I know SAP is a company that paying less attention to user experience (sorry SAP folks, but it is true). Things are going to change, actually. SAP is looking for people playing games when accomplishing business tasks. Funny. Huh? Reading Forbes, I found the following passage inspiring:

“If I look at how my kids are consuming software, if it’s not desirable immediately, they throw it away. Can you imagine what happens to your IT landscape when these people come into business? I don’t know how you want to keep your IT strategy going so we’d better make our software delightful as well.”

When it comes together with mobile, it becomes even more exciting. Take a look on iPad game SAP offers. Actually, users are playing games to achieve their business tasks.

What happens on PLM side? I didn’t find any evidence of PLM games in the portfolio of PLM vendors. However, I found Dassault System innovative in this space playing a lot with 3D and avatars.

What is my conclusion? I think enterprise software needs to re-thing “gaming” concept. The boarder is blurring these days. I can see many situations where game user experience can be very appropriate. Interesting to know your opinion. Speak your mind. Just my thoughts…

Best, Oleg

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  • http://www.movingcompanies.co.uk/page-moving-companies-uk.html Tammy

    I agree with you, any business, which does not care for the entertainment of the customers  will fail!

  • Jack Napoli

    Very interesting and informative.

    I think it is way to deliver simpler, easier and engaging user interfaces

    Having sold software solutions for over 30 years I believe this is way over due.

  • Paul Nelson

    Here is another interesting example of modeling molecules using gaming concepts: http://cosmiclog.msnbc.msn.com….  This is cool stuff.  Making PLM fun for the users seems like a great way to promote adoption.

  • Paul Saunders

    Hi Oleg,
    Thanks for the thought provoking post. I also picked up on the same quote about the next generation of business software users as it follows a message I have been preaching for some time. I have been casually studying the subject of gamification for a couple of months now and have become disillusioned with some of the lazy implementation of game dynamics into non-gaming sceanrios such as business software. The thought that by slapping on points, badges and rewards sucks and goes against all kinds of studies and logic dating back to the works of Deming, Taguchi and more recently Dan Pink…..
    I have experimented with game dynamics with my development team (albeit not in the PLM world) by introducing more subtle aspects of gaming into our business applications. Instead of rewards and points to provide a better and more engaging user experience we have used features such as physics and juicy feedback…. I did a blog post some months ago outlining our experiences…..
    http://www.conduce.net/Blog.as

    I do think that gamification if done well is a positive means to provide better user experiences therefore allowing users to use their software more productively.

  • http://www.vacationhomes.net/category/beach-rentals/ Vacation

    Interesting example of modeling molecules using gaming concepts.Thanks for sharing!

  • beyondplm

    Paul, thanks for your comment, link and ideas sharing. I can see some interesting and un-expected effects of “gaming” environment. However, the biggest movement is coming with new-generation people… -Oleg

  • beyondplm

    Paul, thanks for the link. To have “fun”.. Even if it sounds weird for the business is a very important thing. So, gamification is coming. Also, new gen of people regular to the game consoles, and other user experiences will appreciate having some similarity in business systems. -Oleg

  • beyondplm

    Jack, thanks for your comments and confirmation of ideas. -Oleg

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