Google Maps, Knowledge Graph and high-end PLM user experience

Google Maps, Knowledge Graph and high-end PLM user experience

To present product information visually is not a simple tasks. It combines multiple domains of information – 3D model, design specification, material characteristics, simulation, etc. This is one of the most critical places to innovate for major CAD and PLM companies.

Few years ago I was writing about PLM visual reporting in CAD and PLM. I specifically mentioned two applications – Siemens HD-3D/PLM and Dassault 3D Live. I’m not sure if Siemens and Dassault marketing are still keeping the same names, but I can see both vendors are continuously developing the idea of information representation in HD-PLM and 3DEXPERIENCE. Recent announcement about Dassault 3DEXPERIENCE platform to stop using files and “link to data” is another confirmation about future merge of 3D CAD and other related data in a single environment using the same screen real estate.

Dassault Systems V6/3D Experience

dassault-vehicle-design-fig4

Siemens PLM (HD-PLM)

HD-PLM-siemens

My attention was caught by the information about Google Knowledge Graph (GKG) support by Google Maps. If you follow my blog, you probably had a chance to read about Google Knowledge Graph – Why PLM need to learn about Google Knowledge Graph?; PLM, Google Knowledge Graph and Future Decision Support and How PLM can join semantic enterprise graph?

On few screenshots below, you can see how GKG information about different objects can be accessed from Google Maps.

Object meta data on the map

white-house-gkg

boston-opera-gkg

Actionable data on the map (book hotel room & rate)

hyatt-reg-sf-gkg

Additional contextual information about the object on the map

embarkadero-station-sf-gkg

I found this information extremely interesting. Here is the thing. In my view, Google Map is one of the best applications on the web combining graphical map data with other information. The data is interconnected. Google Knowledge Graph information connected with Map information is presenting a very interesting experience when Map plays a role of contextual navigation tool to other data. At the same time, GKG info panels can provide an access to other information.

What is my conclusion? It is hard to visualize complex contextual information. I found lots of similarities between how Map and GKG data can be mixed together and the way 2D/3D information can be mixed with other product information (metadata, simulation, etc.) To use proven visualization paradigm can help to get fast user adoption. It will be interesting to see how high-end PLM user experience will evolve within time. Just my thoughts…

Best, Oleg

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  • Sami Kentta

    3DExperience and HDPLM – at least to make all out of it – requires a lot of your data as well, everything must be well managed and 3D models is must if you want to see all that fancy stuff. Of course these are things which differentiates high end PLM tools from other business apps. All data can be visualized to really get that buy-in.

    Another area here is for companies providing services, PLM could help to visualize customer assets – and even more, visualize customer asset on a map. Image a big plant, mine or similar with all of its equipments with product information shown on a map. Link sensor data and other real time data from the assets and off you go…

    Somewhat related to this, here is an example how maps and product data can be linked: http://corporate.ford.com/news-center/press-releases-detail/ford-pilots-new-siemens-software-using-google-earth-technology

  • beyondplm

    Sami, thanks for comment and link sharing! Now I remember this Ford news about Google Earth. I agree – asset management is a very valid scenarios compatible with Google Maps example.