A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Sweet Dreams about Product Innovation Platforms

Sweet Dreams about Product Innovation Platforms
Oleg
Oleg
5 October, 2015 | 2 min for reading

sweet-dreams-plm-vendors

Everyone likes innovation. It gives you good feeling and brings the whole power of imagination into your brain. If you Google “innovation”, you can find so many interesting things. For example, famous quotes from Steve Jobs, Albert Einstein, Henry Ford and others about innovation. Navigate here to read more. My favorite quote is the following one:

Insanity: doing the same thing over and over again and expecting different results. [A. Einstein]

Switch gears into engineering, manufacturing, product lifecycle management and… product innovation platforms. I found the last one emerged as a new buzzword of trend in PLM visionary marketing.

Few months ago, Engineering.com posted a TV report by Verdi Ogewell –Product Innovation Platform: Plug’n’play in next generation PLM – TV-report. It brings voice from PLM analysts from Gartner, CIMdata and others about the need to adopt a new thinking and new type of IT platforms – “Product Innovation Platforms”. The new platform vision supposed to break company data silos and based on system design and holistic governance. The following picture of Innovation Platform was captured by Engineering.com from Gartner presentation

gartner-product-innovation-platforms

I found Gartner’s Marc Halpern presentation about “Product Innovation Platform”.  According to the presentation, Product Innovation Platforms is more than today’s design and PLM software.

gartner-pip-different

Here you can see list of candidates to become such a platform (according to Gartner)

gartner-pip-vendors

The adoption of “product innovation platform” marketing is growing. Below you can see few pictures I captured during past conferences and websites. It is a clear indication – marketing is up to the speed with adoption of “product innovation platforms”.

Autodesk PLM vision.

autodesk-plm-innovation-platform

Dassault Systems SolidWorks

solidworks-innovation-platform

Siemens PLM

siemens-plm-innovation-platform

What is my conclusion? I found “Product Innovation Platform” buzz misleading. I can see a point of innovation. Show me somebody who doesn’t want to innovate. However, things such as community, discovery, reuse, accessibility and others are more desired characteristics of products rather than something that can be combined into a single “platform”. While dreams about product innovation are sweet, the actual definition about future product development platform remains open. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
30 November, 2011

Autodesk University 2011. Day 1. If you visited AU at least once you know how it looks like. Thousands people...

20 February, 2009

I’d like to discuss 3D. The following 3D Perspectives blog post “Do Designers Really Want to Communicate in 3D?” got...

28 May, 2012

The following twitter message from @raykurland of TechniCom, NJ market research and consulting firm woke me up during the long Memorial...

22 March, 2012

Let’s talk about Google today. I’ve been writing about Google technologies and Google enterprise efforts quite frequently. One of the...

24 February, 2014

I think Facebook buying WhatsApp for $19B was a refreshing experience for everybody. For the last week, I’ve got tsunami...

5 October, 2010

The following blog article drove my attention yesterday: CAD File Management ≠ PLM. The short blog post published by Peter...

8 January, 2019

Digital Transformation seems to be one of the most popular buzz everywhere these days. You can hear it everywhere in...

19 August, 2010

Summer is vacation time. I spent first week of August in Orlando Disney Word with family and my photo camera....

17 July, 2018

PLM is usually a journey of an organization transforming itself from one business model into another. While the process can...

Blogroll

To the top