PLM: How Much Do We Have and to Whom it Belongs?

Extensive development of social trends and connection between social trend and product lifecycle management got me to think more about intellectual property of PLM and related product information, business process etc. How we handle it today and how we will handle it in the future? I can see three parallel trends – all of them brought me to the same question of how much PLM worth and how organizations and individuals will be able to manage it in a corporate and social ecosystem we have.

Trend 1: PLM IP in the  organization.

PLM vendors and services providers are using the term PLM IP very often. Which means companies are developing products and business processes in the organization that accumulates product and organization IP. This is the way I’m taking PLM IP. The lifecycle of products is much longer than the lifecycle of products and technologies. So, the question how organizations will preserve IP around PLM implementations.

Trend 2: 3D/CAD Online Content

I can see growing effort to develop online content. It comes in different ways – online portals with 3D models (I had chance to write about it last week in the post “3D Warehouse Parade“) and content web sites like cadooku (thanks Gabi Jack blog post for reference) that thinking how to trade 3D models between people. Growing amount of online content with future involvement of OEM and suppliers will raise a question how to preserve and manage this content and IP.

Trend 3: CAD Publishing Effort

My assumption is that CAD vendors took an idea of publishing as an efficient way to answer on the old question about CAD formats and interoperability. I can hear voices saying – format is not relevant anymore, we can publish content. So, efforts like PTC Arbotext, DS 3DVIA Composer, Autodesk Inventor Publisher (presented yesterday on AU2009, thanks Al Dean for his post and video) becomes very popular.

So, what is my conclusion? As a customer, I want to be able to own my PLM IP. Product models, designs, manufacturing instructions, Bill of Materials, ECO processes, Supplier’s models. How can I do it? I think this is a question we’ll need to answer in the near future.

Just my thought. What is your opinion?
Best, Oleg


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  • On a related topic to comnet IP & maybe closer to home (PLM), in addition to the Fashion Industry Event planned for tomorrow the 3rd (see previous comment and ref link) The US State Department is sponsoring a virtual panel on “Green Workplaces” December 3 again in Second Life
    The Panel:
    Barbara Lombardo, PhD: Partner, Global Learning Solutions Leader, Human Capital Management Practice, IBM Global Business Services
    Judy Wade, VP of Strategy and Emerging Business, Linden Lab
    Hanno Tietgens, BUERO X Media Lab for TUEV NORD Group
    Anna Jaeger, Co-Director GreenTech at TechSoup Global
    Moderated by Bill May, Office Director for the office of Innovative Engagement, Department of State, International Information Programs

    Teleport Location:

    Sim provided by the Center on Public Diplomacy at the USC Annenberg School for Communication, Hosted on Annenberg Island in Second Life

    This is already Big Business and not a game.

  • Appears my previous comment re:virtual (3d Digital) content and IP was lost…. I collected a dozen links on IP protection, Groups working in the AEC & Fashion industries to deal with content legal & IP provenance issues, current litigation & the development of new models for IP registries and licensing. The size of the market for virtual goods including small apps, 3D models, textures etc. is estimated to be $1 billion US in 2010 and will grow rapidly as 3D & virtual meetings and collaboration becomes commonplace & ubiquitous. I will see if I can collect them again if anyone is interested.

  • JeanRIchard, Thanks for your comment. Just in case – if comment contains URL it can be rejected or trashed to spam. You can talk to me via oleg dot shilovitsky at gmail dot com. Best, Oleg

  • JeanRicard, thanks! I found you comment in spam filter. Thanks for links! I will take a look on them. Best, Oleg