A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

The Future of PLM Strategic Presentations?

The Future of PLM Strategic Presentations?
olegshilovitsky
olegshilovitsky
25 August, 2010 | 2 min for reading

Have you had a chance to see any PLM strategic presentation? I’m sure you did. You can find easy few of them by Google "PLM Strategy". How many times you’ve been looking on PLM strategic presentation and saying – hm, this is not exactly what I’m looking for. I was reading a USA Today article Graphic novel replaces business school text book yesterday. This is my favorite passage from this article:

"Textbooks are just plain boring," said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be "more like a movie," that would get the necessary points across while keeping students engaged.

PLM Presentations Boring?

A lot of PLM presentations are boring and can be predicted from the beginning. They contain a lot of pictures of products such as cars, planes, fashion and electronic to keep people eyes on it, but contain a little meaningful information. They are using complicated terminology that needs to be decoded and translated. Customer testimonials are also following strict and old fashioned way.

How To Engage with People?

The USA Today article made me think about a significant shift that needs to be made in the way we are presenting Product Lifecycle Management. I’d like to come with some ideas that can help to create a better PLM presentation:

1. Keep it short, focus on a single use case or benefit.
2. Use rich media – video, online slide presentation materials.
3. Interview customers and publish it.
4. Use comic video to explain what you are doing (Google is a master of such videos).

What is my conclusion? I think, what is important is to remember 7 seconds rule of attention. You need to keep person’s attention for the first 7 seconds. I think social media today provided a lot of examples how to do so. We need to learn how to use it. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
5 November, 2011

Cloud conversation is taking a sharp turn. Private cloud vs. public cloud. This is actually can be a very interesting...

10 February, 2019

I’m in Dallas, TX for Solidworks 2019, which is about start. You can feel it. Halls are still half empty,...

17 October, 2022

Last week, I was recording a video podcast with Adam Keating, CEO of CoLab. We discussed modern tech trends, and...

21 December, 2016

Holiday season is here. It is a time for swinging, jingle belling, xmas fairy tales and sometimes even scary thrillers....

10 June, 2009

Short note: I’m delighted to inform you that from today I’m blogging on DS 3D Perspectives blog. Cloud Watching Polls

20 October, 2017

I’m digesting information from PDT Europe- the event I attended for the last 2 days in Gothenburg Sweden. Check website for...

19 December, 2013

The technology can make a difference. What technological approach can make a difference in the future of PLM? This is...

21 July, 2010

Data formats is an interesting topic in the context of engineering and manufacturing. Manufacturing company is relaying on a significant...

1 July, 2010

I have been paying more attention to open source last time. What I wanted to analyze is how Open Source...

Blogroll

To the top