A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

PLM and Selling Data

PLM and Selling Data
Oleg
Oleg
10 February, 2012 | 2 min for reading

Manufacturing companies aggregating a lot of data these days. Data is coming from many places. For many years, product development, manufacturing and supply chain was major sources of data in companies. Nowadays, data is coming from outside of a company. Internet, social network and communication created new source of information. The intersection of data from inside of a company and outside data is a very interesting place. I’ve been reading Forester blog – Mo’ data mo’ problems few days ago written by Clarence Villanueva. The publication discusses a potential value of data created during marketing campaigns. Here is a quote:

…a client was looking to have a marketing company take its point-of-sale (POS) data to prepare email campaigns. Upon closer review of the contracts, data ownership was ambiguously defined and nested in three separate areas: the Master Services Agreement (MSA), SOW, and an addendum. When you trace the definition through the various documents, the only thing made clear on data ownership was that the campaigns resulting from the ETL (extract, transform, load) process were owned by the client. What about the POS data that was sent over to the marketing services company?

This example made me think about multiple cases when manufacturing companies as well as outside companies such as suppliers, service providers and many other entities can create an interesting value from the combination of the data owned by them – product information, sales information, contracts, customer data, etc. Imagine PLM software will be able to combine these pieces of data into valuable assets.

What is my conclusion? I think PLM has an opportunity to convert data into valuable assets. I can see more companies adopting PLM these days. Cloud PLM will provide an additional opportunity to connect data coming from multiple sources – supply chain, subcontractors and customers. Sounds like an important topic and cool opportunity. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
27 May, 2019

PLM industry has a problem. It called legacy data migrations and updates. The stories about migrating data and systems are...

11 September, 2011

Whenever I had a chance to speak about cloud solutions in the context of PLM, the normal reaction of people...

16 January, 2014

Last year I was writing about PLM and PaaS dilemma. As we move more into diversity of cloud PLM options,...

4 November, 2020

The era of four digits acronyms is coming. Check out my FLaaS article. If you never heard about LCAP, it...

12 December, 2013

Identification. When it comes to data management it is a very important thing. In product data management and PLM it...

28 February, 2012

I’ve been listening to Marc Halpern‘s presentation Executing PLM Strategy in a Disruptive Business Climate last week during PLM Innovation...

8 August, 2014

Process management is a very important part of any PLM software. You can find one in every PLM system. There...

22 March, 2016

Engineering.com article Winners and Losers When Industry Giant Bosch Consolidates CAD and PLM shed some lights on the recent announcement of...

23 November, 2024

How to make PLM more than just a buzzword? An article Make PLM Great Again written by Lionel Grealou in his blog...

Blogroll

To the top