A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

PLM and augment reality in consumer products

PLM and augment reality in consumer products
Oleg
Oleg
9 August, 2013 | 1 min for reading

You think PLM is boring and complex. Actually it can be fun and easy. I think simplification is one of the most important trends today in enterprise software. It helps to take complex technologies mainstream. Mobile devices made it possible by combination of camera, power computing capabilities and accessing data on the cloud.

I’ve been positing about two application realizing the potential of capturing user input last year in my post – PLM, mobile devices and capturing input. Two applications I featured were Autodesk ForceEffect and Dassault 3DVia mobile.

Augment reality can go long way. If you remember my another post – COFES, PLM and Augment Reality. I featured some very interesting futuristic examples of augment reality usage in BIM.

However, some of vendors and companies in consumer product space is taking augment reality mainstream even today. Take a look on the following article in The Verge magazine – IKEA app projects virtual furniture into your living room. It looks easy and simple by use your mobile device in your home. IKEA app is gathering information from IKEA catalog or online could store.

What is my conclusion? To simplify technology and make it easy to use and affordable. This is a way for many PLM projects these days to show their value. I imaging many companies today have product information located in their PDM, PLM and PIM systems. However, how to make this information shine out? Mobile tech and augment reality is one possible way to make it happen. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
14 January, 2020

Professional life is about priorities. And sometimes, choices are very tough and you have to say no. I’ve been invited...

4 March, 2015

  My yesterday post – Will cloud CAD inherit data interoperability problem? raised few interesting discussion about cloud data management...

13 May, 2009

In one of my previous posts, I discussed the topic “Should PLM develop its own process tools? “. In this...

1 June, 2013

Take a deep breath. I’m planning to get technical today. Google I/O is already few weeks behind us. Nevertheless, because...

5 March, 2009

The development of game technologies is taking huge step forwards and is sometimes outperforming product development tools such as CAD,...

6 November, 2015

For the last few years, we’ve seen a number of attempts to develop specialized CAD data collaboration tools by leveraging...

23 September, 2014

IoT is one of the recent popular buzzwords in business and consumer world. I’ve been touching it in few of...

4 August, 2024

Running a demo is a strategic task that can significantly influence stakeholders’ perceptions and decisions. When it comes to management...

4 May, 2010

Yesterday, I had chance to read the new paper by Jim Brown: Issue in Focus: The Integrated ERP-PLM Strategy. There are...

Blogroll

To the top