A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

IBM+Twitter: Social PLM requirement management?

IBM+Twitter: Social PLM requirement management?
Oleg
Oleg
8 December, 2014 | 2 min for reading

social-plm-requirements-management

To add “social” to PLM is not a simple task. I shared some of my thoughts about it here few days ago. Part of the problem – clear value proposition. To find a single social function is a key thing that can help PLM vendor to provide. Do you think requirement management can be one? Traditional requirement management is set of excel spreadsheets and word documents. More sophisticated companies can use requirement management tools integrated with PLM software. How to link requirement management and social networks?

Fortune article – Why IBM and Twitter did a data analytics deal speaks about potential that hidden in social data. Pay attention to the following passage:

Twitter is ultimately the most important archive of human thought that has ever existed. It really does represent the voice of the planet. The question I would pose to business leaders is, if you were thinking of a particular business decision, would you want the world to weigh in? An example on a more macro scale would be: You manufacture computers. Your big challenge is figuring out what to make and how much to make of it. For the former, you can figure out what people are talking about that they most value and what the weaknesses are in a competing product. You can also talk about what you’re building and get a reaction from consumers.

It sounds like IBM analytic tools applied to an archive of human thoughts can produce an interesting result for any manufacturer. It made me think about potential to use it for social requirement management. The usage can be from finding innovative idea to better prioritization of features.

What is my conclusion? Social technologies are looking for clear value proposition in product lifecycle management. I found the idea of social data analytics combined with structured requirement management functions interesting. To prioritize requirements, crowdsource ideas or provide a feedback to product management about future product feature from online source of social information can be pretty neat feature with an interesting ROI. Just my thoughts…

Best, Oleg

photo credit: Creative Tools via photopin cc

Recent Posts

Also on BeyondPLM

4 6
20 November, 2017

One of the things that caught my attention last week at Autodesk University 2017, was Andrew Anagnost, Autodesk CEO keynote...

15 July, 2009

One of the things that can drive PLM user adoption is ability to provide solution to a bigger user audience....

24 November, 2017

For the last few weeks I had a chance to speak to many people in engineering and manufacturing with no...

5 April, 2013

Working with engineers is like herding cats. Try to put few engineers in a room and get an agreement. If...

15 January, 2009

Even though, 2008 was year of financial crisis and instability, I still regard it as a remarkable year for the...

9 May, 2011

I’m continuing to think about Amazon cloud failure. As you may have noticed, the “cloud” is a frequent topic on...

12 February, 2010

Recent SolidWorks World Event brought a significant splash of discussion about cloud based applications. It is interesting to see different...

27 April, 2025

Let’s be real – Product Lifecycle Management (PLM) is hard — complex systems, entrenched legacy processes, siloed data, and weak...

22 October, 2014

How do you move to the cloud? This is one of topics I’m discussing on my blog for the last...

Blogroll

To the top