A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

The future of free PDM

The future of free PDM
Oleg
Oleg
11 February, 2015 | 3 min for reading

free-pdm-suff

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of course, not a silver bullet to solve any problem. I can define two main use cases for free service or software: 1/ multi-level business schema in which monetizing is enabled by free product. The best example is Google. More generic use case is any ads selling in social networks; 2/ freemium model in which free product used to increase market share and product reach. Despite many discussions about significant potential of freemium models, it didn’t change the grand business schema in PDM/PLM. Most of “free” examples are coming into option #2 I mentioned above. PLM is a system that must be “sold” opposite to other products that can be “bought”. However, PDM is a bit different. Last 2-3 years indicated some shifts in PDM development. The value became more clear, the functionality is more standard and cloud file sharing and storage tools gave some vision for the future of PDM. In parallel, CAD/PDM integration became more integrated and customers are often assume that it must be provided by CAD vendors.

Today was a big day for customers looking for PDM solutions. First news came from SolidWorks World 2015. Here is the news – I picked it up from #SWW15 tweet feed – SOLIDWORKS 2016 package will include Standard PDM.

sw2016-free-pdm-1

Second news came from GrabCAD. A short email from GrabCAD this morning informed me that GrabCAD Workbench is now completely free. According to Hardi Meybaum, GrabCAD CEO here is why GrabCAD decided to make Workbench free.

…the reason is a focus on growing the community. “Our goal with this change is to reach more people. Returning to the free model of Workbench will increase the speed of adoption and support uninhibited product design collaboration.”

These two events made me think about future trajectories of PDM value proposition and pricing. Few interesting data points – if you are listening to companies developing cloud CAD solution, you can get the message – future cloud CAD won’t require PDM. More specifically, PDM will be a fundamental part of cloud CAD allowing people to collaborate on design. Even more, it will be much more transparent and intuitive than today. On the other side, generic cloud file sharing and collaboration tools are getting much more smarter and can quietly become ready to manage CAD files. Last, but not least – the complexity of CAD / PDM integration is well know fact. The trend towards simplification of integration and an attempt to re-imagine the way PDM can be integrated with PDM gain some support from both software vendors and customers. It might end up by removing check-in/out commands or tight bundling of CAD/PDM solutions coming from CAD vendors.

What is my conclusion? Everyone needs to manage CAD data, but nobody wants to implement CAD data management. My hunch, GrabCAD decided to give away Workbench to reach more customers and learn more future potential of GrabCAD business models. SolidWorks is trying to gain more market share from own customers without PDM solutions before they will implement free cloud PDM from other vendors.  SolidWorks customers will get standard PDM package for free, which is a good news for large amount of companies having 2-3 SolidWorks seats. It looks like we are in the beginning of PDM market disruption. I can be wrong, but users are winning and this is what mostly important. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Recent Posts

Also on BeyondPLM

4 6
24 April, 2011

I’m continue to publish references on various definitions of PLM. A month ago I posted PLM Definition – Corporate vs. Consumer...

20 June, 2012

IP Management. If you’re in PLM business most probably you had a chance to hear this term. Most of the...

23 July, 2010

I want to talk about what I consider as one of the most controversial topics in the industry – PDM...

15 September, 2009

In the past, I already discussed many cloud-related topics. Today, I want to get “down to the earth” and ask...

13 July, 2012

Design and engineering world are changing fast these days. 20 years ago, the objective of CAD and other engineering software...

4 September, 2012

I’m about to start my journey back from Israel to Boston after a short family vacation break. Below is probably...

21 March, 2016

One of the buzzwords you can hear in U.S. manufacturing for the last few years is reshoring. Reshoring (opposite to...

17 February, 2014

For the last few years, open source was one of the major disruptive factor in tech. Open source powers world’s...

24 July, 2014

Cool factor is trending in software these days. The time when software was ugly is probably in the past. Everyone...

Blogroll

To the top