A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Future 3D CAD Experience will come from…  Amazon?

Future 3D CAD Experience will come from…  Amazon?
Oleg
Oleg
4 October, 2017 | 2 min for reading

Do you think your business cannot be cannibalized by Amazon? I wrote about it few months ago – Is PLM software Amazon-proof?  My hunch is that PLM software started as an engineering discipline has a chance to be transformed into networked business managing relationships between contractors, suppliers, service providers and manufacturing shops. The company which will simplify these relationships has a chance to rule the future of manufacturing.

CAD and PLM companies got another bell ringing earlier. Who is the next competitor of 3D CAD software? For a very long period of time, 3D and CAD software was strongly associated with CAD vendors.

News came earlier today about Amazon has acquired 3D body model startup, Body Labs. Read more here. Here is an interesting passage:

Body Labs also says its “SOMA Shape API” can be used to “accurately predict and measure the 3D shape of your customers using just a single image”, suggesting this can power “custom apparel” or be used by fashion ecommerce retailers wanting to offer sizing recommendations.

The company also suggests additional uses-cases for its ‘fat and all’ 3D body modeling tech in health and fitness tracking, and even equipment design and manufacturing. In a video from 2015, O’Farrell suggests highly accurate 3D body scans will enable “the body itself [to] be delivered as the platform and around which goods and services are designed, manufactured, bought and sold, recommended.”

Take a look on the following videos.

https://www.youtube.com/watch?v=mzKHFLV_9jc

The technology seems to be capable to capture details of body and lead to a completely new way to manufacture and consume products – 3D Experience? Did I just accidentally repeated what Dassault Systemes is saying? Or it is what Amazon is planning?

What is my conclusion? Nobody is immune from disruption by business models and new technologies. Modern technology companies are replacing old fashion media services and publication agencies. What companies will replace a traditional engineering and manufacturing software? Fascinating time. Just my thoughts…

Best, Oleg

Want to learn more about PLM? Check out my new PLM Book website.

Disclaimer: I’m co-founder and CEO of OpenBOM developing cloud based bill of materials and inventory management tool for manufacturing companies, hardware startups and supply chain. My opinion can be unintentionally biased.

Recent Posts

Also on BeyondPLM

4 6
2 September, 2020

Unless you’ve been under the rock for the last decade, you most probably heard about SaaS (Software as a Service)....

11 June, 2009

I enjoyed to read Simplicity is Hard by Larry Cheng. Had few straitforward thoughts out of this. Our PLM systems...

7 August, 2022

I was catching up on some of the social media reading over the weekend. My attention was caught by Deloitte’s...

20 April, 2018

Bad terminology is an enemy of good thinking. A running joke in PLM industry says that if you ask what...

11 June, 2013

Recently, I’ve been talking a lot of search paradigm and findability in PLM. In many aspects, web search changed our life....

7 June, 2010

One of my favorite books about usability in designing of User Interfaces and Web Sites is “Don’t Make Me Think:...

4 August, 2016

The amount of data around us is growing and we are facing significant problems to find stuff on the web...

14 October, 2009

I’d like to continue discussion around the topic raised yesterday by Jim Brown and this is about “single bill of...

17 November, 2009

Recent announcements about new company PLM+ stroke me to think again about these two interesting trends – On Demand (or...

Blogroll

To the top