A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

Social PLM and Email Lock-in?

Social PLM and Email Lock-in?
Oleg
Oleg
9 December, 2010 | 1 min for reading

I found the following WSJ Pool interesting. Will you use your Facebook’s email service as you primary email? You can read about this poll in the following eWeek article. Navigate to this link to read discussion and vote. At the time I voted the result was pretty clear- email is one the most successful lock-in application.

The results of this vote made me think again about the future of collaboration and social PLM. Recently, I wrote about Facebook’s message service – Social PLM Inbox and Changing Paradigms. My conclusion back few weeks ago was clear. Social PLM is taking on email. This is a very ambitious take. The WSJ pool made it clear – email is sticky and despite the huge success of Facebook is still here.

How To Break Email Lock-in?
I was thinking about how social PLM can break email lock-in for the people using email in design collaboration. The social link is a possible ice-breaker. People value ease of use and data connections. The main place where email gets crazy is when you need to connect people’s communication and relevant CAD files. I can see an attempt of companies PLM space to make it happen. PTC Social Link, Dassault Social Innovation, Vuuch. This is my short list of trials.

What is my conclusion? To break an email lock-in can be a big deal. Will it happen or not? People are asking this question all the time. You need to think about really sticky application to make it happen. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
19 July, 2012

The life around us is changing fast. Consumerization. BYOD. Cloud. Social. We are in the middle of the biggest technological...

24 April, 2020

Microsoft Azure blog brings the story about how PTC and Azure partnership empowers industrial organizations. Check out the article –...

28 January, 2019

Welcome to another weekly update about my video blog – Musings about Bill of Materials.. I spent last discussing various...

20 November, 2020

Earlier this week, I spent time online watching AU2020 tracks and presentations. The event this year was completely virtual, which...

28 March, 2012

I’m attending Autodesk press and media summit yesterday and today in Autodesk San Francisco office. Autodesk invited about 100 journalists...

2 February, 2016

Differentiation and positioning might sounds like a very boring marketing term. But it is actually something that can become very...

29 November, 2017

Earlier today, I attended Solidworks webinar providing details about new PDM package SOLIDWORKS Manage. The system was first time announced...

16 October, 2012

PLM and marketing are not good friends. Marketing did a poor job for the last 10 years for PLM. For...

13 February, 2018

How to build reliable PLM system? For long time, this topic is among the most often demanded requirement in engineering...

Blogroll

To the top