NoPLM and Quirky Social Product Development

NoPLM and Quirky Social Product Development

Social Product Development. I’ve been talking about that before. PTC Social Link, Vuuch, 3DSwYm. These are names led my previous conversations. You can take a look on some of my previous posts about this topic. It was all about how to improve collaboration and productivity leveraging technologies and experience coming out of social networking and Web 2.0.

Today, I want to bring a different perspective on what “social” means in product development. One of my readers sent me a link to Quirky. The idea of social involvement into the design process seems to me growing. Few examples led me to this place – Amazon Mechanical Turk, Engineering Services Market place GrabCAD and some others. Take a look on short video of Quirky and make your opinion.

What is my take? Product development is facing massive customization. This is what I was thinking about watching the video. “Social” is a tool to make it happen. The question what tools will be at people disposal to make it happen. This is not about “collaborative workflows” anymore. No PLM. This is about new products available online to make it happen… fast. Just my opinion. What do you think?

Best, Oleg



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  • Remi KERHOAS

    Quirky is definitely a great example PLM 2.0 companies should learn from! Social innovation is much more than getting people in a room together… it’s about putting the whole world in a room to talk about things!
    As you mentionned on 3DPerspectives, It’s crazy we blogged about it almost at the same time. I guess it’s because Quirky is getting more and more attention… and they deserve it! 🙂

  • abelniak

    I’ve followed Quirky on and off now for a while. I’m very intrigued (personally) by their model. I studied entrepreneurship, with a focus on technology, in business school, and have tried to look at this from multiple angles. I think this is a model that would work well from the star-up/”I just want to get my product made” perspective. Larger organizations, I suspect, would shy away from this, since too much involvement dilutes ownership. A very cool idea, though.

    -Alan (a PTC employee)

    p.s.: how can you talk social product development and not mention our very first blog, ?! 😉

  • kaheniem

    In this mixture of different product development methods & technologies we have to remember what actually should lead product development: Market need (customer need + competition). This is what Quirky is good at. It has created a living community, customers that interact with each other and the results of their interaction creates the need for a new product or solution.

    To implemet this kind of customer activation/ commitment in B2B-business is my long-term goal 🙂

  • beyondplm

    Remi, thanks for your comment! I agree, Quirky is an interesting example… nice blogging together. Best, Oleg

  • beyondplm

    Alan, thanks for commenting! I think, the idea behind this can be bigger than what we can see on the surface. The interest in “custom manufacturing” is growing and moves to more places. In 10 years, we probably start to manufacture “customized” furniture, cars in a similar way we engrave iPads today. Just my opinion. Best, Oleg

  • beyondplm

    Kalle, thanks for your insight! I think, custom-oriented manufacturing will be growing. This is a result of many technological shifts in design and manufacturing. That’s why I see quirky example very interesting. Best, Oleg