Social Product Development. I’ve been talking about that before. PTC Social Link, Vuuch, 3DSwYm. These are names led my previous conversations. You can take a look on some of my previous posts about this topic. It was all about how to improve collaboration and productivity leveraging technologies and experience coming out of social networking and Web 2.0.
Today, I want to bring a different perspective on what “social” means in product development. One of my readers sent me a link to Quirky. The idea of social involvement into the design process seems to me growing. Few examples led me to this place – Amazon Mechanical Turk, Engineering Services Market place GrabCAD and some others. Take a look on short video of Quirky and make your opinion.
What is my take? Product development is facing massive customization. This is what I was thinking about watching the video. “Social” is a tool to make it happen. The question what tools will be at people disposal to make it happen. This is not about “collaborative workflows” anymore. No PLM. This is about new products available online to make it happen… fast. Just my opinion. What do you think?