A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

How can PLM leverage Social Networks to marketing with customers?

How can PLM leverage Social Networks to marketing with customers?
olegshilovitsky
olegshilovitsky
6 January, 2009 | 1 min for reading

I think that staying in contact with your customers is the number one goal for all organizations today. And this is ultimately one of the goals of CRM.

 But nowadays, things are changing… and our customers are very likely involved in various social networks in which they speak with colleagues and friends, reference products they are using, and talk about their likes and dislikes.

 I’m thinking about the ability to leverage existing social networks  – such as Facebook, and maybe others  LinkedIn is, for example, is very business-oriented.  – in order to get feedback and other valuable information from our customers.  The Facebook pools feature looks exactly like what is needed.

 You can raise Facebook Polls with different questions related to what your product is doing such as What are customer demands? What problems do your customers have? All are online, and what’s especially important, as they are connected and open within a social community, the potential social effect is huge.  In addition, you can see some tools that have been developed to support Facebook Polls – Widgets, Wizards etc.

 I would be interested in your opinion. Actually this feature has existed in Facebook since 2007, so maybe some of you have already tried it.

You can see good selection of Facebook Polls following this link. 

 

Recent Posts

Also on BeyondPLM

4 6
17 July, 2022

When the idea of PLM systems first time was introduced, one of the main drivers was to develop an infrastructure...

19 November, 2019

I’m attending Autodesk University 2019 in Las Vegas. If you never been at AU, this is an annual extravaganza of...

26 April, 2012

The ability to develop virtual conversation accorss continents and timezones is one of the most exciting parts of my blogging...

7 October, 2013

Salesforce.com is well know CRM provider. More than that, Salesforce.com is well know by pioneering SaaS and later Cloud applications....

19 October, 2018

One of the popular discussions in PLM implementations is Total Cost of Ownership (TCO). The debates about PLM TCO intensified...

11 November, 2013

PLM and cost. The topic is important and heavily debated among vendors, customers and industry pundits. Major established PLM vendors...

21 August, 2009

In my view, there is a very strong interest from PLM community to something called “Social PLM”. You probably had...

3 February, 2014

My attention was caught this weekend by thedailybeast article with funny title – Why Big Data Doesn’t Live up to...

10 December, 2023

The credit for the picture above goes to Martin Eigner book about System Lifecycle Management. I’d like to continue the...

Blogroll

To the top